We'd like to see the following improvements: * A/B testing. The ability to create and send multiple versions of an email to a small subset of an email list and then use data on which version performed better to inform future email campaigns would be helpful. * Email scheduling. We need the ability to schedule emails to be sent at a specific date and time in the future rather than being sent immediately. * Email personalization. We'd like the ability to insert personalized elements like a recipient's name or location into emails using data from an organization's systems. * Advanced analytics. It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools. * Advanced spam filtering. We need additional spam filtering options beyond the basic spam filtering already provided by SES, such as blocking specific types of content or customizing the spam filter's thresholds.
