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Amazon Elastic Load Balancing vs Microsoft Azure Application Gateway comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 17, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.1
Amazon Elastic Load Balancing boosts service availability and performance during peak traffic, enhancing value with low manpower requirements.
Sentiment score
6.0
Microsoft Azure Application Gateway enhances cost-control and efficiency, offering 30-40% savings and reducing staffing needs, despite cost assessment challenges.
Amazon Elastic Load Balancing requires minimal personnel for handling, which contributes to organizational value either in terms of cost savings or efficiency.
Elastic Load Balancing is a part of a total solution package.
Microsoft Azure Application Gateway significantly impacts our cost savings while maintaining higher performance.
We have seen a return on investment in terms of time-saving and cost-saving by not creating our own infrastructure.
 

Customer Service

Sentiment score
7.2
Amazon Elastic Load Balancing support receives mixed reviews, with praise for prompt responses but concerns over occasional resolution delays.
Sentiment score
6.3
Microsoft Azure Application Gateway's customer service is praised for responsiveness but criticized for delays and varying technical expertise.
The support team has architects available.
The technical support is very responsive due to the prime-level support package.
I would rate Amazon's technical support a nine out of ten.
There is room for improvement, specifically in paid support, by providing more direct contact.
I would rate Microsoft support as good because they have a very skilled technical support team in the background
 

Scalability Issues

Sentiment score
8.1
Amazon Elastic Load Balancing efficiently scales workloads, offering seamless integration with auto-scaling, optimizing costs, and preventing downtime.
Sentiment score
7.5
Microsoft Azure Application Gateway is praised for scalability and features, despite some challenges and integration flexibility with cloud platforms.
It automatically scales up or down based on the quantity of requests, optimizing cost while efficiently managing varying workloads.
Managing traffic load is efficient as Auto Scaling Group can easily be connected with ALB based on the number of requests.
Microsoft Azure Application Gateway is a very scalable product.
Microsoft Azure Application Gateway is a scalable solution.
 

Stability Issues

Sentiment score
8.1
Amazon Elastic Load Balancing is praised for stability, reliability, and efficient Auto Scaling, despite occasional performance glitches.
Sentiment score
7.6
Microsoft Azure Application Gateway is seen as stable and reliable, with most users rating it highly despite some configuration challenges.
It is a stable and reliable service of AWS.
The stability is good, and except for a few instances, I don't see the non-availability of Azure Cloud services.
 

Room For Improvement

Amazon Elastic Load Balancing needs improved integration, security, speed, and support to address user demands and performance challenges effectively.
Microsoft Azure Application Gateway struggles with high costs, complexity, poor integration, limited features, and insufficient support and documentation.
Improvements could involve making Amazon Elastic Load Balancing a global service, as currently, it is region-specific.
The ability to directly block specific IP addresses without additional service integration would be beneficial.
For example, in India, we have just two regions at the moment, which impacts latency.
There is room for improvement in terms of support, such as assigning agents directly for more straightforward engagement.
In future releases of Microsoft Azure Application Gateway, I would like to see more AI functionalities and a better dashboard as well as some customizations.
Microsoft Azure Application Gateway has room for improvement because it offers many features, but its configuration is a bit difficult, at least from the developer point of view.
 

Setup Cost

Amazon Elastic Load Balancing offers competitive pricing with costs from $18-$30 monthly, varying by data and connection usage.
Microsoft Azure Application Gateway's pricing is seen as both expensive and competitive, depending on features and integration benefits.
Using ALB incurs a cost as opposed to the free open-source solutions like NGINX or HAProxy.
Pricing is okay, and Amazon has plans to reduce prices further.
Azure solutions are quite expensive.
When it comes to pricing for Microsoft Azure Application Gateway, I would rate it a seven out of ten.
 

Valuable Features

Amazon Elastic Load Balancing offers scalable traffic distribution, security features, AWS integration, and cost-effective pay-as-you-go pricing, enhancing user experience.
Microsoft Azure Application Gateway enhances traffic control and security with features like URL routing, autoscaling, and customizable policies.
Deploy our solution in multiple availability zones, it ensures that the system is always available and does not go down.
It is the de facto standard for AWS workloads and supports the AWS ecosystem seamlessly.
The Application Load Balancer is noteworthy due to session persistence, traffic distribution, and integration with auto-scaling, which helps manage server scaling automatically based on demand.
The Web Application Firewall (WAF) in Microsoft Azure Application Gateway has been very effective in protecting applications from security threats.
We are using it for some of the security features for our applications, particularly for securing traffic in transit with SSL.
Auto-scaling is important because it helps in resource management for customers.
 

Categories and Ranking

Amazon Elastic Load Balancing
Ranking in Application Delivery Controllers (ADC)
8th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
23
Ranking in other categories
No ranking in other categories
Microsoft Azure Application...
Ranking in Application Delivery Controllers (ADC)
4th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
49
Ranking in other categories
Web Application Firewall (WAF) (3rd)
 

Mindshare comparison

As of September 2025, in the Application Delivery Controllers (ADC) category, the mindshare of Amazon Elastic Load Balancing is 1.5%, down from 1.7% compared to the previous year. The mindshare of Microsoft Azure Application Gateway is 7.4%, down from 9.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Application Delivery Controllers (ADC) Market Share Distribution
ProductMarket Share (%)
Microsoft Azure Application Gateway7.4%
Amazon Elastic Load Balancing1.5%
Other91.1%
Application Delivery Controllers (ADC)
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Manage complex traffic routing with ease and ensure system availability
The ELB would benefit from allowing deployment in a single availability zone for test servers to avoid unnecessary costs. Additionally, the ability to directly block specific IP addresses without additional service integration would be beneficial. Furthermore, sometimes ALB has a delay in recognizing the need to scale the system based on CloudWatch metrics, which could use improvement.
DevenderVannela - PeerSpot reviewer
Ensures efficient traffic management and robust security while simplifying complex configurations
The best features for Microsoft Azure Application Gateway basically protect your application and provide security-related features and also divert the traffic to different instances of your application. I have used URL-based routing, which helps manage traffic efficiency. It is a bit hard to manage in the long run, but it does provide value. I have used the gateway's Web Application Firewall feature, which enhances security as it is the first entry point to your network from the outside world. It helps protect against unwanted requests and other threats that can be configured. Regarding the integration with Azure Active Directory, it helps with authentication processes to configure all the users or the groups. The monitoring capabilities on Azure provide insight into application performance and potential threats because monitoring comes with many products. On Azure, you have Azure Monitor itself to help you monitor the application by collecting data. You have Application Insights and the logging workspace on Azure. By combining these three, you can implement monitoring solutions on Azure applications. Auto-scaling is important because it helps in resource management for customers. Scaling is one of the key features of moving to cloud for any customer. During peak times or special events, such as retail site promotions, user load increases significantly. To address this, based on the number of incoming requests or server capacities such as CPU and memory, you can automatically identify these peak scenarios and configure either scaling up or down automatically based on certain parameters.
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Top Industries

By visitors reading reviews
Computer Software Company
32%
Manufacturing Company
8%
Financial Services Firm
6%
Media Company
5%
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
8%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise5
Large Enterprise5
By reviewers
Company SizeCount
Small Business22
Midsize Enterprise6
Large Enterprise23
 

Questions from the Community

What do you like most about Amazon Elastic Load Balancing?
Amazon Elastic Load Balancing transfers the data securely from servers to users and splits the traffic based on peak times.
What needs improvement with Amazon Elastic Load Balancing?
Although I haven't faced any issues, improvements could involve making Amazon Elastic Load Balancing a global service, as currently, it is region-specific. Simplifying components required for load ...
What is your primary use case for Amazon Elastic Load Balancing?
Amazon Elastic Load Balancing ( /products/amazon-elastic-load-balancing-reviews ) helps me efficiently distribute incoming application or network traffic across multiple targets, such as Amazon EC2...
What's the difference between Azure Front Door and Application Gateway?
We found Azure Front Door to be easily scaled and very stable. The implementation is very fast and Microsoft provides excellent support. Azure Front Door can quickly detect abnormalities before the...
How does AWS WAF compare to Microsoft Azure Application Gateway?
Our organization ran comparison tests to determine whether Amazon’s Web Service Web Application Firewall or Microsoft Azure Application Gateway web application firewall software was the better fit ...
What do you like most about Microsoft Azure Application Gateway?
Application Gateway automatically redirects unwanted users and takes care of the security aspect. It also handles the performance side of things, which is why we use it.
 

Also Known As

No data available
Azure Application Gateway, MS Azure Application Gateway
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Lilly, AccuWeather, AIRFRANCE, Honeywell
Find out what your peers are saying about Amazon Elastic Load Balancing vs. Microsoft Azure Application Gateway and other solutions. Updated: September 2025.
867,445 professionals have used our research since 2012.