Airtable vs Gong comparison

Airtable and Gong are both solutions in the AI Sales & Marketing category. Airtable is ranked #5 with an average rating of 9.0, while Gong is ranked #1 with an average rating of 8.9. Airtable holds a 1.5% mindshare in ASM, compared to Gong’s 1.6% mindshare. Additionally, 100% of Airtable users are willing to recommend the solution, compared to 100% of Gong users who would recommend it.

Airtable

Read 18 Airtable reviews

4,986 Views
598 Comparison Views

100% willing to recommend

Gong

Read 12 Gong reviews

2,191 Views
701 Comparison Views

100% willing to recommend

Airtable

Gong

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 15, 2026

Airtable and Gong operate in different realms, with Airtable focusing on data management while Gong specializes in sales performance analysis. Gong stands out in sales-specific functionalities, whereas Airtable excels in providing adaptable data management solutions.

Features: Airtable offers customizable templates, data integrations, and collaborative functionality in real-time. Gong's key features include call recording, AI-generated follow-up emails, and comprehensive sales insights. These tools empower sales teams to enhance efficiency and productivity.

Room for Improvement: Airtable could benefit from enhanced automation capabilities and more native integrations for seamless workflow. Additionally, better support for large-scale data management and analytics might increase its enterprise appeal. Gong might improve by refining its external sharing features, providing more extensive regional data insights, and reducing the setup complexity for a smoother user experience.

Ease of Deployment and Customer Service: Airtable's straightforward setup process and extensive support resources make it easy for organizations to implement. Gong's deployment demands a tailored setup yet is compensated by strong customer service, providing valuable support for organizations seeking precise sales solutions.

Pricing and ROI: Airtable delivers a cost-effective entry point with scalable options, beneficial for varied projects and yielding substantial ROI. Gong requires higher initial costs justified by significant enhancements in sales performance, offering robust ROI through specialized sales enablement tools.

To learn more, read our detailed Airtable vs. Gong Report (Updated: June 2026).

Buyer's Guide

Airtable vs. Gong

June 2026

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Airtable

Ranking in AI Sales & Marketing

5th

Average Rating

8.8

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

Project Management Software (11th), No-Code Development Platforms (4th), Product Management Software (2nd), AI Data Analysis (9th)

Gong

Ranking in AI Sales & Marketing

1st

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (4th)

Mindshare comparison

As of August 2026, in the AI Sales & Marketing category, the mindshare of Airtable is 1.5%, down from 25.0% compared to the previous year. The mindshare of Gong is 1.6%. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gong	1.6%
Airtable	1.5%
Other	96.9%

AI Sales & Marketing

Featured Reviews

Favour Emosivbe

Automation Specialist at ZapWorx

Has required stronger collaboration features while still supporting complex project workflows

The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.

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Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product is very easy to use and flexible."

"It is easy to design workflows with, and we don't have to spend tons of money on somebody to write codes."

"It was easy to get started."

"The scripting extension enhances the things that you can do with Airtable."

"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."

"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."

"With Airtable, we saw clear improvements in efficiency, especially in time and coordination."

"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."

More Airtable pros

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Gong has impacted my organization positively in a huge way because it gives me insight into what customers are saying, saves me a ton of time by not having to be on calls all day, and really helps direct and influence our marketing based on customer voice and the feedback and questions that come up for the sales teams."

"My advice to others looking into using Gong is to go for it; it's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate the answer with AI."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."

"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."

More Gong pros

Cons

"Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help."

"The cost structure of Airtable presents a challenge. When you invite a user, you have to pay for that user."

"The product should improve the Spanish translation."

"One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized."

"Reporting, specifically anything involving exports, could be improved."

"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."

"The product's AI feature needs improvement."

"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."

More Airtable cons

"I find that Gong's AI features are still not there yet, especially when it comes to call follow-up or mutual action plans."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"Gong can be improved with the follow-up email feature."

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I would improve the interface for searching themes or words in the history of calls and emails."

More Gong cons

Pricing and Cost Advice

"Airtable's pricing depends on the plan that you're on."

"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."

"The product is a little bit expensive."

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."

"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."

"The product's price is good."

"The product would be expensive for customers with only one application or database."

More Airtable pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Comms Service Provider

12%

Construction Company

12%

Media Company

12%

Outsourcing Company

10%

Manufacturing Company

12%

Construction Company

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Airtable?

I am not very much directly involved with pricing, but I think it is a cloud-based tool, and the free plan is enough for basic academic and student projects, so there was no initial setup cost for ...

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What needs improvement with Airtable?

One area where Airtable could be improved is making advanced features easier to use. Some databases and automation functions are a bit complex for new users, so a simpler setup experience would hel...

See all answers

What is your primary use case for Airtable?

I mainly use Airtable for organizing research data, tracking project tasks, and collaborating with team members. In a recent project, I used Airtable to track survey responses, organize participant...

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What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

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What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

See all answers

What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

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Product Reports

Buyer's Guide

Airtable

August 2026

Download Airtable product report

Buyer's Guide

Gong

August 2026

Download Gong product report

Overview

Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.

Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.

What are the key features of Airtable?

Intuitive Interface: Provides a user-friendly experience while accessing and managing data.
Automation Capabilities: Streamlines repetitive workflows to save time and effort.
Relational Databases: Offers flexibility in managing complex data relationships.
Data Sorting and Custom Formulas: Enhances the ability to analyze and organize data.
Seamless Integration: Connects effortlessly with other tools for comprehensive solutions.
Rich Field Types: Supports diverse data inputs for versatile applications.

What benefits should users consider when reviewing Airtable?

Enhanced Collaboration: Facilitates team communication and project management from anywhere.
Workflow Efficiency: Automates tasks to improve productivity across business functions.
Flexible Customization: Adapts to specific business processes and needs.
Data Accessibility: Provides secure, easy access to stored information and documents.

In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.

Airtable

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue

Information Not Available

Buyer's Guide

Airtable vs. Gong

June 2026

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