Airtable vs Gong comparison

Why PeerSpot?

Airtable and Gong are both solutions in the AI Sales & Marketing category. Airtable is ranked #5 with an average rating of 9.0, while Gong is ranked #1 with an average rating of 8.9. Airtable holds a 1.4% mindshare in ASM, compared to Gong’s 1.4% mindshare. Additionally, 100% of Airtable users are willing to recommend the solution, compared to 100% of Gong users who would recommend it.

Airtable

Read 19 Airtable reviews

6,690 Views
870 Comparison Views

100% willing to recommend

Gong

Read 12 Gong reviews

2,825 Views
989 Comparison Views

100% willing to recommend

Airtable

Gong

Comparison Buyer's Guide

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Executive SummaryUpdated on Mar 15, 2026

Airtable and Gong operate in different realms, with Airtable focusing on data management while Gong specializes in sales performance analysis. Gong stands out in sales-specific functionalities, whereas Airtable excels in providing adaptable data management solutions.

Features: Airtable offers customizable templates, data integrations, and collaborative functionality in real-time. Gong's key features include call recording, AI-generated follow-up emails, and comprehensive sales insights. These tools empower sales teams to enhance efficiency and productivity.

Room for Improvement: Airtable could benefit from enhanced automation capabilities and more native integrations for seamless workflow. Additionally, better support for large-scale data management and analytics might increase its enterprise appeal. Gong might improve by refining its external sharing features, providing more extensive regional data insights, and reducing the setup complexity for a smoother user experience.

Ease of Deployment and Customer Service: Airtable's straightforward setup process and extensive support resources make it easy for organizations to implement. Gong's deployment demands a tailored setup yet is compensated by strong customer service, providing valuable support for organizations seeking precise sales solutions.

Pricing and ROI: Airtable delivers a cost-effective entry point with scalable options, beneficial for varied projects and yielding substantial ROI. Gong requires higher initial costs justified by significant enhancements in sales performance, offering robust ROI through specialized sales enablement tools.

To learn more, read our detailed Airtable vs. Gong Report (Updated: September 2026).

Buyer's Guide

Airtable vs. Gong

September 2026

Download the complete report

Helped 915,341 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Airtable

Ranking in AI Sales & Marketing

5th

Average Rating

8.8

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

Project Management Software (10th), No-Code Development Platforms (3rd), Product Management Software (1st), AI Data Analysis (11th)

Gong

Ranking in AI Sales & Marketing

1st

Average Rating

9.0

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (1st), AI Customer Experience Personalization (5th)

Mindshare comparison

As of October 2026, in the AI Sales & Marketing category, the mindshare of Airtable is 1.4%, down from 22.2% compared to the previous year. The mindshare of Gong is 1.4%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AI Sales & Marketing Mindshare Distribution
Product	Mindshare (%)
Gong	1.4%
Airtable	1.4%
Other	97.2%

AI Sales & Marketing

Featured Reviews

Favour Emosivbe

Automation Specialist at ZapWorx

Has required stronger collaboration features while still supporting complex project workflows

The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.

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Matheus Paschoalin

Account Executive (Medium Business) at a computer software company with 1,001-5,000 employees

Call reviews have boosted follow-ups and coaching but still need richer local insights and training

One of the things that I mentioned is the information that Gong has here in Brazil. I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead. It has to improve more. One point that I would like to see in Gong in the future would be to have more information about Brazilian companies that could help our life in sales. Gong should be more updated and be more full of information about our specific market. The points that I already mentioned, which are the updates and the information updates that are not really updated, are why it wouldn't be a 10. Another point of not being a 10 is the training that we have from Gong. I've never seen a person from Gong talking with us, giving us training or providing videos or training specific for sales in Gong. It depends on us to navigate in Gong, but we don't have much information and training that I think would be nice for us to have.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Airtable has had a positive impact, where previously reliance was placed on a calendar schedule for stand-up calls, spending lots of hours to understand who worked on which task, and after Airtable came into the picture, so much time has been reduced, primarily focusing on productivity and engaging in development."

"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."

"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."

"Airtable's customizable views are beneficial for managing my projects, as it offers broad features that even allow someone who understands it thoroughly to operate without needing external tools."

"Airtable's best feature is that it is very easy to use and very convenient."

"The scripting extension enhances the things that you can do with Airtable."

"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."

"It was easy to get started."

More Airtable pros

"Using the AI, Gong summarizes calls, gives notes, suggests follow-up emails, and provides useful statistics like talking time and sentiment scores."

"Gong has positively impacted my organization overall in terms of people not having to carry pen and paper, which they use regularly during meetings."

"Gong has positively impacted my organization hugely, as we run pipeline meetings from Gong and I can ask questions around MEDDIC and MEDDPICC while getting better visibility and more predictable revenue."

"Gong has positively impacted my organization by definitely saving time, as we have a very big focus on utilizing AI."

"Having call recordings and summaries helps our team have complete visibility into calls."

"Gong records all our calls, giving us feedback and creating a central platform for communication within our company."

"Gong has positively impacted my organization by improving efficiency, helping our renewal rate, and enabling us to analyze and share client touchpoints internally to quickly address cross-departmental issues that might affect retention."

"The summaries and analysis Gong provides are really good, especially compared to some others that I get, as the analysis from Zoom is often too long and does not really hit all the main points, while Gong knows how to summarize it pretty well."

More Gong pros

Cons

"Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly."

"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."

"The product is slow when I try to add data to a table using API. There is also a limit on the databases."

"Airtable needs improvement with the loading speed. It takes a lot of time to load."

"It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher."

"The user interface should be more intuitive."

"Some databases and automation functions are a bit complex for new users, so a simpler setup experience would help."

"The interfaces provided by the company have certainly undergone significant improvements since their earlier versions. The growth and progress have been remarkable. I have personally shared numerous feedback points and observed the prompt implementation of changes within a few months, which is highly commendable. However, I must admit that I have encountered several challenges with their interfaces."

More Airtable cons

"Gong does not integrate well within Microsoft Teams calendars; sometimes the extension gets missed out and it does not get added to the meetings easily, so that is the major drawback that I have seen across."

"Gong can be improved with the follow-up email feature."

"These features might actually exist, but I never really use them since when I did, they weren't great."

"Gong could be improved with a little bit better AI on the follow-ups, as I still find myself using Gong AI-generated follow-up emails with my own parameters in ChatGPT."

"I wish the AI summaries were more accurate, and it would be nice if there were a way to include what a customer says about a specific topic in the AI summary."

"I think there are other generative AIs that have good information, providing good information about the companies. Gong in this field is a bit not ahead; it has to improve more."

"I would improve the interface for searching themes or words in the history of calls and emails."

"I think the external sharing might need some work, as if Gong had the ability to edit the calls."

More Gong cons

Pricing and Cost Advice

"The solution is not expensive."

"The product is a little bit expensive."

"The product's price is good."

"The product would be expensive for customers with only one application or database."

"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."

"Airtable's pricing depends on the plan that you're on."

"The product's price is good."

More Airtable pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Comms Service Provider

16%

Outsourcing Company

13%

Media Company

12%

Construction Company

10%

Manufacturing Company

12%

Financial Services Firm

Construction Company

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	2
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Airtable?

Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be priced for five years and renewal of every two and a half years or every one year ...

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What needs improvement with Airtable?

There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very small but has multiple functionalities beneath it. If things could be segregate...

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What is your primary use case for Airtable?

Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira change requests that need to be considered, as well as any kind of sprint planni...

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What needs improvement with Gong?

Gong is such a great tool that it's hard for me to give input. I'm fascinated by it, and they always send emails about what has been changed recently. I don't have any suggestions at this time.

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What is your primary use case for Gong?

My main use case for Gong has two parts: one is for sending the recording to the client in a secure way, and the other one is to prepare for calls. I go into the account and see what has been done ...

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What advice do you have for others considering Gong?

My advice to others looking into using Gong is to go for it. It's really easy to use, the recordings are very good, it has transcripts, and I can ask something about the call, and it will generate ...

See all answers

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Product Reports

Buyer's Guide

Airtable

October 2026

Download Airtable product report

Buyer's Guide

Gong

September 2026

Download Gong product report

Overview

Airtable is recognized for its intuitive operation and robust automation, enhancing data management and collaboration efficiency. It supports a variety of business needs with its flexibility and integration capabilities.

Airtable empowers users with a platform that combines the familiarity of relational databases, data sorting, and custom formulas with the ability to streamline workflows through powerful automation. Its diverse field types, seamless integration with popular tools, and scripting extension significantly enhance data management and reporting processes. Additionally, automatic saving ensures efficient document storage and access, fostering collaboration from any location. Users appreciate the flexibility of its relational databases and grid-like views similar to spreadsheets. While there are sections for enhancement, Airtable remains a flexible tool for project tracking, CRM management, and various operational tasks.

What are the key features of Airtable?

Intuitive Interface: Provides a user-friendly experience while accessing and managing data.
Automation Capabilities: Streamlines repetitive workflows to save time and effort.
Relational Databases: Offers flexibility in managing complex data relationships.
Data Sorting and Custom Formulas: Enhances the ability to analyze and organize data.
Seamless Integration: Connects effortlessly with other tools for comprehensive solutions.
Rich Field Types: Supports diverse data inputs for versatile applications.

What benefits should users consider when reviewing Airtable?

Enhanced Collaboration: Facilitates team communication and project management from anywhere.
Workflow Efficiency: Automates tasks to improve productivity across business functions.
Flexible Customization: Adapts to specific business processes and needs.
Data Accessibility: Provides secure, easy access to stored information and documents.

In industries like project management, CRM, and database creation, Airtable helps businesses track projects, manage client databases, control inventory, and automate tasks. Organizations leverage its integrative capabilities with tools like Google Workspace and Pipedrive to monitor site visits, manage communications, and address ecommerce requirements, enhancing overall efficiency.

Airtable

Gong leverages advanced analytics and AI to gain insights into sales conversations, aiding teams in enhancing performance and outcomes. It revolutionizes the way businesses understand customer interactions for increased efficiency.

Gong provides comprehensive analysis on sales call patterns, behaviors, and language, identifying what works in successful deals. Its AI-driven capabilities automate data capture, delivering actionable insights and enabling sales teams to strategize effectively. Users benefit from enhanced coaching opportunities and real-time visibility into deal progress.

What are the most notable features of Gong?

AI-Powered Analytics: Automatically transcribes and analyzes sales conversations to extract key insights.
Deal Intelligence: Provides real-time updates on deal progress and identifies risks.
Call Review: Enables managers to review calls and provide targeted coaching for improvement.
Performance Insights: Tracks key performance metrics to advise on best sales practices.
Integration: Seamlessly integrates with CRM systems for a unified data view.

What benefits and ROI should users expect from Gong?

Increased Sales Efficiency: Insightful data leads to more effective sales tactics.
Better Training: Managers use data-driven insights to enhance team skills.
Improved Deal Close Rates: Real-time analytics help identify winning strategies.
Data-Driven Decisions: Empowers teams with actionable intelligence.

Gong has been successfully implemented across industries like SaaS and telecom, driving significant sales improvements. Companies in these sectors use it to optimize customer interaction strategies and boost sales team productivity, proving its adaptability to specific industry needs.

Gong

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue

Information Not Available

Buyer's Guide

Airtable vs. Gong

September 2026

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