Adaptive Insights vs Domo comparison

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Adaptive Insights

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Executive SummaryUpdated on Dec 19, 2024

Adaptive Insights and Domo are key players in business analytics and performance management. Adaptive Insights excels in financial planning, whereas Domo stands out with superior data visualization features.

Features: Adaptive Insights offers robust tools for budgeting, forecasting, and reporting, creating a seamless financial planning experience. Domo provides powerful data visualization and real-time data integration, featuring extensive dashboards and advanced analytics.

Room for Improvement: Adaptive Insights could enhance its user interface and integrate more automation capabilities. It might also benefit from more robust mobile features. Domo could improve by making better use of predictive analytics, offering more affordability, and refining its data governance functions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment is efficient with strong customer support. Adaptive Insights, while also cloud-based, requires a more comprehensive setup but offers personalized customer assistance.

Pricing and ROI: Adaptive Insights provides a cost-effective solution with favorable ROI due to its focus on financial planning efficiency, while Domo offers significant ROI with more advanced analytics, albeit at a slightly higher cost.

To learn more, read our detailed Adaptive Insights vs. Domo Report (Updated: August 2025).

Adaptive Insights vs. Domo

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Helped 865,295 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Business Performance Management

6th

Ranking in Reporting

11th

Ranking in Data Visualization

11th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Financial Performance and Strategy Management (3rd), ESG Reporting Software (3rd)

Domo

Ranking in Business Performance Management

13th

Ranking in Reporting

10th

Ranking in Data Visualization

10th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Data Integration (40th), BI (Business Intelligence) Tools (13th)

Mindshare comparison

As of August 2025, in the Business Performance Management category, the mindshare of Adaptive Insights is 4.8%, up from 3.2% compared to the previous year. The mindshare of Domo is 1.6%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Performance Management

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

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Sumit Chakraborty

Vice President at Indium Software - Independent Software Testing Company

Fast installation, reliable, with proven results for small to mid-size companies

The scalability is excellent. We have input close to fifty billion rows in Domo, and this is where we saw the cards winded in pretty slowly. So we had a performance issue there, but say maximum up to twenty-five to thirty billion, this product is flawless. But when we talk about big data analytics with too many self-service components, this is where we see some performance depreciation. We have more than two hundred using the solution.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."

"The most valuable feature of the solution is its dashboard."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"It helps develop a more unified work format throughout the company."

"Automated reporting."

"It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday."

"Changes to corporate structure, account codes are updated in all versions including prior years, hence "one-version of truth" as claimed."

"The integration with our payroll system to complete staff modeling during our budget and forecast processes."

More Adaptive Insights pros

"Domo is not a difficult tool to learn. All you need to know is the SQL for the ETL part. You don't need to write much code. That's the great part. It uses legacy languages, like SQL, which is very common among developers who then don't have to go and learn Domo's own syntax. Therefore, you don't have to learn another hard language to use Domo."

"The solution is highly stable."

"It has the best GUI. And it already has an ETL tool embedded in it..."

"I mostly see it as an ETL which has many system connectors. It does a good job of ETL."

"In Workbench 5, they have come up with a very useful feature called Upsert. When you're pushing data into the data set, if the data is already available it will update the data, and if that the data is not there it will insert it. That is a beneficial feature that they introduced in the latest version."

"One feature which I have found to be very interesting is the Beast manager, where you can create calculated fields. They are shared in one common repository so someone else can use the same calculated fields; they don't have to rewrite or reinvent the APIs."

"We have found securing data valuable because it allows us to provide information without identifying individuals."

"Domo's real-time insights and customizable alerts are one of their better features."

More Domo pros

Cons

"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."

"The product's configuration process could be faster."

"The upload feature exists, but isn't terribly useful."

"Their customer support team is slow to respond and not extremely confident."

"It's a Workday product; they could do a little bit better to integrate a pure-play integration with Workday, which really doesn't do that."

"Users continue to become more advanced and are looking for more advanced solutions."

"Adaptive Insights could improve the data designer interface to make integrations easier to set up."

"Better user interface (UI)."

More Adaptive Insights cons

"There's a learning curve before you can get used to the solution."

"It's too early for me to say that something needs improvement, but there are times when there have been some flexibility issues with Domo... Tableau has a window function which can be integrated into a calculated field. That is missing in Domo so you have to make changes to the data set using ETL or SQL."

"There were very few cases on some of the tables, the data tables, where I wish there was an additional feature or two."

"The forecasting feature, the regression features, and the Python libraries could all be improved. They're all in beta."

"Their STK is not up to date and you can't access it on their website. They have a private STK to access resources in Domo."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"They could use more charts. They have had a very limited number of charts we can use. I believe, now, there are somewhere around 30 of them, but they could definitely use some more options."

"It is expensive."

More Domo cons

Pricing and Cost Advice

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"It's affordable."

"Ensure that you have the proper pricing plan in place."

"Everything is negotiable, but this solution is low cost compared to others."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Adaptive Insights' pricing is reasonable."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"The pricing differs from customer to customer, depending on the package."

"It started out at about $600 a seat. However, then as we started to grow, it scaled that down to about $330 or 3$50 a seat, if I'm not mistaken."

"It is on the pricier end."

"I think it is reasonable."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"The solution is expensive compared to one of its competitors."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"For about 100 users our cost is $95,800."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Financial Services Firm

Non Profit

Healthcare Company

University

12%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Adaptive Insights?

It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday.

What is your experience regarding pricing and costs for Adaptive Insights?

12 years ago, it was very affordable. Workday has definitely increased its price since it acquired Adaptive a few years ago. So, it's affordable. But there are other more affordable solutions that ...

What needs improvement with Adaptive Insights?

The integrations could be simpler. It takes quite a bit of internal and IT know-how to set up. So, there could be room for just improving the integrations, making it easier to integrate outside sys...

What do you like most about Domo?

All our client SLAs and daily and weekly dashboards are tracked on Domo.

What is your experience regarding pricing and costs for Domo?

Domo is expensive compared to other solutions.

What needs improvement with Domo?

Domo is the premium option of all the choices. It has fancy features including a built-in chat program with the Buzz feature that no one uses. When I arrived about a year ago, we had 12 different w...

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Product Reports

Adaptive Insights

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

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Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Adaptive Insights vs. Domo