Adaptive Insights vs Domo comparison

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Adaptive Insights

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Executive SummaryUpdated on Dec 19, 2024

Adaptive Insights and Domo are key players in business analytics and performance management. Adaptive Insights excels in financial planning, whereas Domo stands out with superior data visualization features.

Features: Adaptive Insights offers robust tools for budgeting, forecasting, and reporting, creating a seamless financial planning experience. Domo provides powerful data visualization and real-time data integration, featuring extensive dashboards and advanced analytics.

Room for Improvement: Adaptive Insights could enhance its user interface and integrate more automation capabilities. It might also benefit from more robust mobile features. Domo could improve by making better use of predictive analytics, offering more affordability, and refining its data governance functions.

Ease of Deployment and Customer Service: Domo's cloud-based deployment is efficient with strong customer support. Adaptive Insights, while also cloud-based, requires a more comprehensive setup but offers personalized customer assistance.

Pricing and ROI: Adaptive Insights provides a cost-effective solution with favorable ROI due to its focus on financial planning efficiency, while Domo offers significant ROI with more advanced analytics, albeit at a slightly higher cost.

To learn more, read our detailed Adaptive Insights vs. Domo Report (Updated: March 2026).

Adaptive Insights vs. Domo

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Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adaptive Insights

Ranking in Business Performance Management

10th

Ranking in Reporting

26th

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Financial Performance and Strategy Management (4th), ESG Reporting Software (15th)

Domo

Ranking in Business Performance Management

5th

Ranking in Reporting

4th

Ranking in Data Visualization

5th

Average Rating

7.8

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (15th), BI (Business Intelligence) Tools (4th)

Mindshare comparison

As of March 2026, in the Business Performance Management category, the mindshare of Adaptive Insights is 5.0%, up from 4.1% compared to the previous year. The mindshare of Domo is 2.5%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Business Performance Management Mindshare Distribution
Product	Mindshare (%)
Domo	2.5%
Adaptive Insights	5.0%
Other	92.5%

Business Performance Management

Featured Reviews

Andrew Rosenberg

Adaptive Planning Manager at Alight

Adaptive scales well, simple to create new budget versions and models

For the organization I used to work at, it streamlined the process of creating budgets. It's very simple to create a new version and do some more modeling based on your need for planning things like headcount, other expenses, and revenue, everything is configurable within Workday. So that made it easy. Reporting was pretty easy to set up as well. It streamlined the amount of time it took to do the budget as well as kind of making it simple to implement a rolling forecast process. So, it really was more just a productivity increase and time shortening for the budgeting and forecasting process.

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Ruban Prasanna Dass SP

Assistant Manager at a tech services company with 10,001+ employees

Have improved workflow efficiency through custom reports but encountered formatting limitations

The downsides of Domo are that we don't have a feature in the same column. When data comes in a time format, text format, and number format, we cannot segregate and create conditional formatting in that column. If in the future they develop this feature, it will benefit more users. Domo requires maintenance on my end, such as updates. I am maintaining some dashboards on a weekly basis and monthly basis daily reports. Because we need to upload in SFTP, we cannot schedule or auto-schedule due to rate purposes. We manually handle the data sets. If there were an option to reduce the cost, it would be easier to access.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We utilize planning on a daily basis, therefore we find it to be the most valuable product for our organization."

"The important feature is integration with source data. It connects to various ERP systems, including Workday, Intact, and others. It can also import actuals and compare them to PlanPoint quite easily."

"The most valuable feature of the solution is its dashboard."

"Adaptive saves us huge hours in budgeting, for each roll-up it saves us two hours at least, and we usually have more than 20 roll-ups."

"It has helped us to automate a lot of our processes."

"This solution transformed the way both of my companies did reporting."

"The reporting tools are what I gain the most benefit from."

"Changes to corporate structure, account codes are updated in all versions including prior years, hence "one-version of truth" as claimed."

More Adaptive Insights pros

"The most ideal aspect about using Domo is it can accommodate a huge amount of data, and we loved the number of sources it provides in a single platform, such as the capability to connect it."

"In general, Domo is very powerful and very easy to use, relatively speaking."

"The dashboarding itself was pretty easy. So both the front and the back end were positive in this case."

"With ETL transformations in SQL lists, you often write a lot of queries. You have to build a bunch of code for the data. With Domo, one of the pieces we have is Magic ETL. In Magic ETL, you don't need to write code. You don't need to be a specialist in SQL or any database query language."

"When it comes to Domo, we have one platform for data integration as well as for data modeling, transformations, and creating visualizations such as charts, graphs, and cards, which is beneficial because in Power BI we have multiple modules for these functions."

"We've worked with all the features of Domo. Among the most important are Pivot and Sumo Cards. We can use drill-down from the top-most level with a click, generating charts."

"Once the data source has been uploaded to Domo, making graphs is quite easy."

"The data certification feature, where the admin user can put a certified stamp on a data source so that other users can know that that is the correct and accurate data flow or data source to use, is a good feature."

More Domo pros

Cons

"We do have issues getting information on our customer success turnover."

"We tried Discovery and OfficeConnect at one point and found them too cumbersome, at the time."

"Their customer support team is slow to respond and not extremely confident."

"It's complex; thinking about the business models and capabilities in Adaptive."

"Being able to drill down when using OfficeConnect needs work."

"Adaptive Insights has a limit of 1,00,000 rows for HTML reports. It should be improved because we will have multiple dimensions that need to be populated to enhance the image."

"Discovery (the data visualization module): Needs to catch up with BI leaders, such as MS and Tableau. E.g., sorting by amounts in column charts and page slicers to control all visuals."

"Better user interface (UI)."

More Adaptive Insights cons

"When you're exporting a graph out of Domo — suppose it is in the form of a donut chart or it is in form of a stack — the data comes out in tabular format, not as a graph. When exporting the data, I would like them to create a tab for graphs and another tab with the data in tabular format."

"In terms of the analytics, there is quite a limited set of options when using Domo. Whereas with Tableau we can perform heavy statistical computations, Domo doesn't have that capability. Domo is quite limited on that side."

"The major downside for Domo is the pricing structure, which is a big turnoff for everyone."

"It is very difficult too, if we do have specific requests or errors that we can't get figure out - especially when it comes to the development platform, developing custom connectors or doing any kind of API work, custom cards - in that there's a lag in the response time."

"It is expensive."

"The preconfigured apps need to be more relevant to allow one, out of the box, to load data in order to use pre-set reports/views."

"Domo is losing out in the pricing area. We tried pitching Domo to many of our clients, and they liked it initially, but the pricing point was something they were not comfortable with."

"Data integration is okay, but not the best."

More Domo cons

Pricing and Cost Advice

"Ensure that you have the proper pricing plan in place."

"Adaptive Insights' pricing is reasonable."

"Licensing seems to be worth the cost considering the efficiency Adaptive brings."

"Prior to purchasing licenses, make sure you understand which users will only need planning and which users will need both planning and OfficeConnect."

"It's affordable."

"Everything is negotiable, but this solution is low cost compared to others."

"Pricing is in line with other cloud-based EPM tools. It is a subscription-based model based upon the number of users and site type if it's an admin or end-user type thing."

"Adaptive Insights' pricing is relative to its peer competitors. It's certainly competitive compared to a spreadsheet template that you build in Excel. It can be expensive if you need to have 100-500 budget holders giving input and building financial plans. However, in that case, it becomes an extremely good bargain. Compared to its competitors, it offers an excellent value."

"Because it's software as a service, it's more expensive on the face of it. But there are a lot of variables. I don't have to pay for servers or for infrastructure. I don't have to pay labor for my IT organization to set up or maintain the environment. I don't have to pay for them to upgrade the software, and test it, etc., because when it rolls out, it is transparent and seamless for us. But, because of that, it costs more, I imagine, than Sisense, or Yellowfin, or Power BI. A lot of those make it sound like they're inexpensive, but when you add in all the hidden costs and all of the overhead, it's probably comparable."

"I'm not sure about pricing, but I believe Domo is quite costly. Prior to joining this organization, I had a Domo license with my former employer and I think that license was around $500 to $600 annually. That was for a single license. I think it varies, depending on the organization that is acquiring Domo."

"The pricing differs from customer to customer, depending on the package."

"They've built an "app economy." Some of them are really expensive, so they're not for startups and smaller companies. They're more like enterprise tools. We couldn't afford some of them, because they were so crazy expensive. But if I was working for a bank, insurance company, or some bigger corporation then, for sure, you could justify those prices... It was silly expensive back then and it probably still is, or even more expensive."

"I believe that the investment in Domo was worthwhile because it allowed for the organization to jump in quickly, with little training. There are different plans available based on the requirements."

"We are making money from Domo, and all our clients are happy with the information that they receive from it."

"Domo has more than one licensing model. You can choose between the yearly subscription and the per-user licensing model. The tool is flexible in terms of licensing. As for the cost, Domo is an end-to-end BI tool so its pricing is a little higher than other players in the market, for example, non end-to-end BI tools such as OBIEE and Tableau specific only for business intelligence and presenting data to the end users, unlike Domo which handles everything. You want to get Domo as an integration tool, an ETL tool, etc. As the tool is end-to-end, its cost is always going to be a little higher than other BI tools, but it's worth paying because you won't have to spend extra for other activities. After all, Domo can do those activities."

"The solution is expensive compared to one of its competitors."

More Domo pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

11%

Real Estate/Law Firm

Healthcare Company

University

10%

Manufacturing Company

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	16
Midsize Enterprise	13
Large Enterprise	20

Questions from the Community

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What is your experience regarding pricing and costs for Domo?

My experience with pricing, setup cost, and licensing is that there was very little.

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What needs improvement with Domo?

I'm not sure how Domo can be improved overall, as it's a really good experience.

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What is your primary use case for Domo?

My main use case for Domo involves building different tables and different cards so I can look at different data points. A quick specific example of a table I have built or a data point I often loo...

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Compared 2% of the time

Julius AI vs Domo

Compared 2% of the time

Qlik Sense vs Domo

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Product Reports

Adaptive Insights

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Also Known As

Workday Adaptive Planning, Adaptive Discovery , Workday Adaptive Planning

corda

Overview

Adaptive Insights is a cloud-based financial planning and analysis software that helps businesses streamline their budgeting, forecasting, and reporting processes.

With its intuitive interface and powerful analytics, it enables organizations to make data-driven decisions and drive business performance.

Workday

Domo is a cloud-based, mobile-first BI platform that helps companies drive more value from their data by helping organizations better integrate, interpret and use data to drive timely decision making and action across the business. The Domo platform enhances existing data warehouse and BI tools and allows users to build custom apps, automate data pipelines, and make data science accessible for anyone through automated insights that can be shared with internal or external stakeholders.

Find more information on The Business Cloud Here.

Sample Customers

1. Cisco Systems 2. Coca-Cola Bottling Co. Consolidated 3. Deloitte 4. DocuSign 5. Dropbox 6. Electronic Arts 7. Fender Musical Instruments Corporation 8. Fitbit 9. Fossil Group 10. Groupon 11. Hilton Worldwide 12. HP Inc. 13. Intuit 14. Johnson & Johnson 15. LinkedIn 16. Lyft 17. McAfee 18. Medtronic 19. Netflix 20. Oracle 21. Pandora 22. PayPal 23. Pinterest 24. Red Hat 25. Salesforce 26. ServiceNow 27. Slack Technologies 28. Spotify 29. Symantec 30. Tableau Software 31. Twitter 32. Workday

Capco, SABMiller, Stance, eBay, Sage North America, Goodwill Industries of Central Indiana, Telus, The Cliffs, OGIO International Inc., and many more!

Adaptive Insights vs. Domo