ActivePrime is ranked 13th in Data Scrubbing Software while Experian Data Quality is ranked 3rd in Data Scrubbing Software. ActivePrime is rated 0.0, while Experian Data Quality is rated 8.2. On the other hand, the top reviewer of Experian Data Quality writes "Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse". ActivePrime is most compared with , whereas Experian Data Quality is most compared with Kroll-Software FuzzyDupes, Alteryx, Melissa Data Quality and SAP Data Quality Management.
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