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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
16th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Business Process Management (BPM) (5th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of March 2026, in the Data Quality category, the mindshare of Experian Data Quality is 3.6%, up from 1.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.8%, down from 19.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.8%
Experian Data Quality3.6%
Other86.6%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"It is excellent for data profiling."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"The customer service was very good."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"It can automatically connect or associate business terms with various options, providing flexibility beyond general capabilities."
"We can scan anything."
"​The tool manually checks on applying business rules and helps to implement them."
"The solution is straightforward."
"The user interface is flexible and the visibility of the data flow is amazing."
"We've used the solution for quite some time, so in our organization, the product is pretty mature."
"We are able to set rules, establish a data quality management platform, and monitor the quality."
"The OAuth feature is the most valuable feature for authentication."
 

Cons

"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"It is way, way over-priced in my opinion."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"This is a costly solution. We have several customers who evaluate it but then look for other solutions because of the cost. At present, Informatica MDM comes as an on-premises or cloud-based solution. I would like to see them offer a SaaS-based MDM model. I think they are working on it."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"The product interface could be improved to be more intuitive."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
"Right now, although they offer some templates, I would want more templates available to be imported."
"The job scheduler needs improvement."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"The UI is terrible and not user-friendly."
 

Pricing and Cost Advice

Information not available
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"The product has a high price point."
"Comparatively, their prices are a little bit too high."
"The solution's pricing model is easy, but it is very expensive."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The licenses attached to the solution are highly priced."
"The price is comparable."
"The licensing price of the product depends on the organization's requirements."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Retailer
12%
University
10%
Performing Arts
8%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
7%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

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Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.