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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
14th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of June 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.0%, up from 1.8% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.5%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.5%
Experian Data Quality4.0%
Other86.5%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"The customer service was very good."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"It is excellent for data profiling."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"The most valuable feature is data discovery. This is the most exciting feature for all of the banks."
"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."
"It is quite useful and flexible compared to other vendors in terms of cost of implementation and use case."
"The solution is stable."
"This solution allows you to easily access and make use of information that you have in your on-premises environment."
"Seamless integration of MDM, data quality and data integration modules."
"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"It's good for tool management, maintaining the golden record of customer status."
 

Cons

"The online training is very useful but needs expanding and updating – it has loads of potential."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"It is way, way over-priced in my opinion."
"They need more feature flexibility, as it is not fully developed."
"Asia pacific region address validation needs to be improved."
"Compared to other tools in the market, Informatica MDM is costly."
"The user interface can be a bit more functionality-aligned."
"I would rate it a seven out of ten due to lack of inbuilt BAM and BRE features."
"UI application performance was quite disappointing until v9.0.x, but with 9.5 and later versions, they have facelifted the UI."
"Accessing data as a service is essential, especially for validations requiring external data services. This goes beyond basic syntactic checks, like ensuring an email address contains the @ symbol or .com domain. Instead, it's about advanced validation, such as verifying if an email address exists or if a phone number is valid."
"The major area of improvement is its GUI front end."
 

Pricing and Cost Advice

Information not available
"It's pretty high for us. It's more on the higher side, like low to middle high."
"The price is neither too high nor too low."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"We got a 50% discount."
"The price is comparable."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"The solution is expensive."
"I rate the licensing cost of Informatica MDM a five out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Retailer
9%
Manufacturing Company
9%
University
7%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.