ActivePrime vs Certica Certify Data Validation comparison

ActivePrime and Certica Solutions are both solutions in the Data Scrubbing Software category. ActivePrime is ranked #10, while Certica Solutions is ranked #28. ActivePrime holds a 1.2% mindshare in DSS, compared to Certica Solutions’s 0.9% mindshare.

ActivePrime

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105 Comparison Views

Certica Certify Data Valida...

59 Views
48 Comparison Views

ActivePrime

Certica Certify Data Valida...

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Executive Summary

We performed a comparison between ActivePrime and Certica Certify Data Validation based on real PeerSpot user reviews.

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To learn more, read our detailed Data Scrubbing Software Report (Updated: June 2025).

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Data Scrubbing Software

June 2025

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Helped 861,390 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActivePrime

Ranking in Data Scrubbing Software

10th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Certica Certify Data Valida...

Ranking in Data Scrubbing Software

28th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Data Scrubbing Software category, the mindshare of ActivePrime is 1.2%, down from 2.3% compared to the previous year. The mindshare of Certica Certify Data Validation is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Scrubbing Software

Buyer's Guide

Data Scrubbing Software

June 2025

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Comparisons

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Product Reports

Buyer's Guide

Data Scrubbing Software

June 2025

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Buyer's Guide

Data Scrubbing Software

June 2025

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Also Known As

No data available

Certify Data Validation

Overview

ActivePrime's data quality and fuzzy search technologies enable our customers to generate consolidated, actionable customer intelligence from both cloud and on-premise data.

ActivePrime

Certify is a web-based enterprise data quality application that continually validates databases for business rule integrity, data quality requirements and potential compliance issues. Centralized, automated and designed to validate hundreds of millions of records each day, Certify enables organizations to detect data problems quickly and allows data owners to take immediate action in resolving or correcting errors.

Certica Solutions

Sample Customers

Insperity, Intelenex, Kintera, Oracle, Big City Mountaineers, Bridge-Linguatec

San Antonio ISD, Lodi USD, Dallas ISD, Jeffco Public Schools, Everett Public Schools, Cambridge Public Schools, Moreno Valley USD

Buyer's Guide

Data Scrubbing Software

June 2025

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Find out what your peers are saying about Experian, Talend, Melissa and others in Data Scrubbing Software. Updated: June 2025.

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861,390 professionals have used our research since 2012.

See our list of best Data Scrubbing Software vendors.

We monitor all Data Scrubbing Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.