ACT! vs Sailthru comparison

Act! and Marigold are both solutions in the Marketing Automation category. Act! is ranked #39, while Marigold is ranked #27. Act! holds a 0.8% mindshare in MA, compared to Marigold’s 0.9% mindshare.

ACT!

617 Views
99 Comparison Views

Sailthru

198 Views
194 Comparison Views

ACT!

Sailthru

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between ACT! and Sailthru based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: December 2025).

Buyer's Guide

Marketing Automation

December 2025

Download the complete report

Helped 879,443 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ACT!

Ranking in Marketing Automation

39th

Average Rating

0.0

Number of Reviews

Ranking in other categories

CRM (54th)

Sailthru

Ranking in Marketing Automation

27th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of ACT! is 0.8%, up from 0.1% compared to the previous year. The mindshare of Sailthru is 0.9%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Sailthru	0.9%
ACT!	0.8%
Other	98.3%

Marketing Automation

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2025.

DOWNLOAD NOW

879,443 professionals have used our research since 2012.

Comparisons

Prophet CRM vs ACT!

Compared 76% of the time

Microsoft Dynamics CRM vs ACT!

Compared 24% of the time

More ACT! Competitors

Salesforce Marketing Cloud vs Sailthru

Compared 64% of the time

Bluecore vs Sailthru

Compared 36% of the time

More Sailthru Competitors

Product Reports

Buyer's Guide

CRM

November 2025

Download ACT! product report

Buyer's Guide

Marketing Automation

December 2025

Download Sailthru product report

Overview

Designed with extensive user input, Act! v16 delivers new functionality and enhancements that help you maximize your time, prioritize intelligently, and be informed and prepared to market and sell. Create a holistic view of all relationship interactions at a company automatically, and benefit from an insightful look back at a consolidated history for your system and everyone you do business with. Take the guesswork out of knowing where to prioritize your time based on data-driven customer intelligence, and quickly perform actions en masse to free up your time. Drive productivity in the field with new mobile enhancements2 and gain peace of mind knowing your system and data are healthy via proactive system notifications. - Streamlined Company Management & Global Actions Increase Sales Effectiveness - New Calculated Fields Drive Prioritization and Maximize Customer IQ - New History View Provides an Insightful Look Back - Act! Premium Mobile3 Enhancements Drive Productivity in the Field - Usability and System Improvements for Speed and Peace of Mind

Act!

The Sailthru Customer Retention Cloud℠ helps the world’s most innovative retailers and digital publishers build deeper and longer lasting relationships with their customers. Sailthru-powered email, web, and mobile experiences drive higher revenue, improve customer lifetime value and eliminate churn. If you’re a marketer who believes in the promise of 1:1 marketing, cares deeply about unified and synchronized customer experiences, and wants to build better customer relationships, you’ve come to the right place. Learn more about what the Customer Retention Cloud can do for you.

Marigold

Sample Customers

American Health Insurance, Amerifund, Buelow Financial Group, Design North, KM Medical, Sandler Training, Chemical Distributors Inc, PDM Steel Service Centers Inc, Recorded Books

Fila, Business Insider, JustFab, The Economist, She Knows, Everlane, Chemist Direct, Busted Tees, Amaro, Country Outfitter

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: December 2025.

DOWNLOAD NOW

879,443 professionals have used our research since 2012.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.