Manager, Customer Success at a real estate/law firm with 501-1,000 employees
May 25, 2026
Appsflyer is one of the strongest platforms for mobile attribution, deep linking, and ecosystem integration, and it actually delivers strong value for performance driven brands.
Since implementing Appsflyer, we have seen a 30% increase in our total app installations and a similar percentage increase in our user base and revenue.
Product Engineer at a non-profit with 51-200 employees
May 23, 2026
There is a very big positive impact from using Appsflyer, as implementing it gives us much clearer visibility into campaign quality and user behaviors, with a significant improvement in ROAS optimization.
Appsflyer has positively impacted our organization by allowing us to perfect our marketing ideals informed by the analytics and metrics derived from it.
Engineering Manager at a comms service provider with 11-50 employees
Jun 7, 2026
Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost.
Principal Software Engineer at a tech vendor with 1-10 employees
Jun 23, 2026
Appsflyer has positively impacted my organization by helping me quickly integrate with Facebook and Reddit without having to write a bunch of APIs or having to install the Facebook SDK into my mobile apps.
Manager, Customer Success at a real estate/law firm with 501-1,000 employees
May 25, 2026
Some clients also mention that the pricing for Appsflyer can become expensive as apps scale and attribution volumes grow, especially for high growth consumer apps.
Product Engineer at a non-profit with 51-200 employees
May 23, 2026
One challenge is attribution discrepancies; sometimes the numbers among Appsflyer, Meta, and Google internal backend events do not match, especially after iOS ATT changes.
I feel that a feature improvement would be beneficial. After performing all the user actions, we were supposed to wait a few minutes, maybe two or five, and then check Appsflyer to download it, as there is no UI or UX to display user journey actions and properties directly.
