Tealium Customer Data Hub Reviews

I worked for a bank, and we used the solution to track user engagement activities on the banking page, including the products they viewed.

The tool offers a wide variety of extension stacks. The solution also has a functionality called load ordering. This feature helps a developer order the rules defined in the solution, which will help decide when the tag should fire.

We had some mobile applications on which the solution was deployed. When that was pushed to production, we could see many details in the live feed, including the features accessed by the user. I'm currently using Adobe, which does not have the features that Tealium does.

The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well.

The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly.

We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.

There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.

As I work in an organization, I have seen our clients use the platform as a customer data platform, tag management, and for all such purposes. Previously, I was using the tool for a pharmaceutical client.

Tealium Customer Data Hub was used to capture all customers' web interactions. We also used Tealium CDP to launch various campaigns. Currently, we are using Tealium iQ to engage customers.

If we talk about Tealium iQ, it has quite a lot of functionalities, starting from enhanced JavaScript codes, which we can integrate for different purposes, and then also the in-built features of the tool along with the user-friendly UI, which makes it very easy to understand and also to operate are good. If you are new to Tealium, it won't be that complex for you to understand it. Talking about Tealium AudienceStream Customer Data Platform, compared to other CDP tools, it is very much more user-friendly. You won't require lots of coding knowledge or any knowledge related to data to understand the UI. The UI is pretty simple and very easy to work with, in general.

Tealium is generally used for tag management and its CDP capabilities. I've also used it as a consent manager for a very large project for HSBC. No CMP on the market could handle HSBC's very complicated scenarios. Within that project, we understood that the CDPs available on the market can't handle situations where you have subdomains owned by different entities and the main domain owned by different entities.

The conditions set up for each subdomain are different from each other. In terms of auditing capabilities, the CMPs claim that their scanning abilities are rock solid, which is absolutely not the case. Therefore, we have to build a custom solution based on Tealium's consent manager in combination with the Google Cloud Platform for a consent logging solution. We also used the observed point to run a quality assessment for the solution that was built.

With Tealium, I'm mainly focused on tag management and its CDP capabilities. For the CDP capabilities, I'm using it alongside a very large team. So, I'm the Telium SME for a team of 70 Telium specialists. We use it in a very complex scenario where Tealium works as the omnichannel campaign orchestrator.

All the data is passed through Tealium to capture the initial sets of data from various online and offline data sources and then send them to the reporting systems so that they can be analyzed from that point on. This connection happens on the server side.

I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions.

The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools.

Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager.

In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion.

For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms.

This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API.

For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure.

With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.

In my previous job, I used the tool to receive and send all the information to different tools for analytics. My company also used Tealium EventStream to create groups that the marketing teams need for different campaigns and for different tools. In the past year, my company used the tool to migrate all the data collection from Adobe to Google's G4.

The most valuable feature of the solution is the possibility to create events. The tool has a new mode, so you don't have to create a JavaScript extension. Though I haven't used the aforementioned features a lot, I feel it can be really helpful, especially for those who don't have much experience or maybe knowledge about JavaScript.

We used the solution to create a website for the client, who wanted a completely new, branded website. I set up everything on Tealium, including Adobe Analytics and other website analytics tools. Additionally, I configured marketing tags such as Google Ads and managed cookie consent through OneTrust.

Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website. In Tealium, however, you have separate environments, so you can quickly push changes to a dev environment to test everything.

My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.

Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.

I have used the solution to integrate ad pictures and tags on different websites where ad campaigns are run. If an organization is launching a new product and wants it to reach its target audience via digital advertisement, we create a campaign for them using Tealium Customer Data Hub. I used the solution in one of the organizations for the tag management and advertisement process.

The baseline creation of the tags is one of the tool's features that I like. We can reuse the same baseline for their upcoming extensions, which saves time and effort.