Tealium Customer Data Hub Reviews

In my previous job, I used the tool to receive and send all the information to different tools for analytics. My company also used Tealium EventStream to create groups that the marketing teams need for different campaigns and for different tools. In the past year, my company used the tool to migrate all the data collection from Adobe to Google's G4.

The most valuable feature of the solution is the possibility to create events. The tool has a new mode, so you don't have to create a JavaScript extension. Though I haven't used the aforementioned features a lot, I feel it can be really helpful, especially for those who don't have much experience or maybe knowledge about JavaScript.

In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement.

When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.

I have been using Tealium Customer Data Hub for four years. I am a user of the tool.

I did not face stability issues with the product. The stability issues only occurred with the websites. Stability-wise, I rate the solution a ten out of ten.

It is a scalable solution without any issues, and it is something that is more dependent on the user than the tool.

In my team, four people use the tool.

My company works for other clients, so I think that there are two or three other people working there.

My evaluation of the solution's technical support depends on the person who receives the ticket in Tealium's support team. My company has had good experience with the product's Spanish technical team since it was easier for my organization to explain the issues. I think that sometimes, junior technicians attend to customer issues. I rate the support a seven out of ten.

I have experience with Google Tag Manager.

The product's deployment phase is really easy.

I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works.

You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated.

I recommend the product to others who have knowledge about the tool.

I rate the tool an eight out of ten.

I worked for a bank, and we used the solution to track user engagement activities on the banking page, including the products they viewed.

The tool offers a wide variety of extension stacks. The solution also has a functionality called load ordering. This feature helps a developer order the rules defined in the solution, which will help decide when the tag should fire.

We had some mobile applications on which the solution was deployed. When that was pushed to production, we could see many details in the live feed, including the features accessed by the user. I'm currently using Adobe, which does not have the features that Tealium does.

Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.

I used Tealium Customer Data Hub for one year in my previous organization.

Tealium Customer Data Hub is a stable solution.

Around eight people were using the solution in my team.

I don't know whether it was specific to our project, but the solution's deployment was a bit difficult. A person who does not know the tool would find it a bit difficult to deploy it.

I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section.

Overall, I rate the solution an eight out of ten.

We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking. 

We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile. 

For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.

It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements. 

For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.

Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.

Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed. 

I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.

There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work. 

However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available. 

Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.

I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.

I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.

Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us. 

I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.

In my organization, five core subsidiaries use Tealium.

There is room for improvement because of the response time. It could be faster. 

Neutral

The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me. 

But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.

So, some experience is needed to set it up. 

It is deployed directly onto the web pages.

It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason. 

So, the pricing is cheaper than Adobe. It is fine. 

I would recommend it to other, we have recommended it to other clients, and they have opted to use it. 

I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.

Overall, I would rate the solution an eight out of ten. 

We used the solution to create a website for the client, who wanted a completely new, branded website. I set up everything on Tealium, including Adobe Analytics and other website analytics tools. Additionally, I configured marketing tags such as Google Ads and managed cookie consent through OneTrust.

Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website. In Tealium, however, you have separate environments, so you can quickly push changes to a dev environment to test everything.

You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market.

Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes.

My first two to three months were quite tough, but once you grasp the basics, everything gets better.

I have been using Tealium Customer Data Hub for five years.

If the project goes up and everything grows, scalability is good.

When you have a problem, support answers your emails and is involved in resolving your tickets. They were super helpful.

I used Google Tag Manager and Adobe Launch.

The initial setup is easy. If everything is working, it's quite easy to push it to production.

It has premium pricing, which depends on the number of visitors.

There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner.

On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent.

Overall, I rate the solution a seven out of ten.

At Tealium, we handle client requirements by building campaigns. My primary responsibility is configuration and development, including managing audience names. My tasks include configuring, unit testing, and sometimes functional testing, as well as performing some production and go-live activities.

We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.

I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.

I have been using Tealium for two and a half years.

I rate the solution’s stability an eight out of ten.

There were no issues with scalability.

I rate the solution’s scalability a ten out of ten.

The technical support team at Tealium is very useful. If we have any issues and raise a ticket, they resolve them within two to three hours. For really critical issues, it may take up to one day, but it usually takes two to three hours. 

Positive

The deployment of Tealium was a bit difficult because I had to learn the technology from scratch. However, after understanding it, it becomes pretty easy. Tealium provides documentation that helps with configuration and integration.

It depends on the client's requirements. If they expect less, it will take less time. Usually, smaller campaigns last ten to fifteen days. Depending on the components, we also need to handle configuration and development. We need to do more configuration and development if there are more components. Generally, we can deploy the basic setup in fifteen days, but larger projects can take up to a month.

Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily.

I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles.

It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it

Overall, I rate the solution a ten out of ten.

I use Tealium for tag implementation, where I implement marketing and analytics tags on websites and apps. I also use the solution for API integrations or server-to-server integration from clients' web servers to Tealium servers.

Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools.

We did have a couple of incidences where the CDN was possibly not resolving.

I have been using Tealium for seven years.

We did have a couple of incidences where the CDN was possibly not resolving, but Tealium is a pretty solid tool overall in terms of stability.

I rate the solution's stability a nine out of ten.

Around 30 users use Tealium in our organization.

I rate the solution's scalability a nine out of ten.

We do reach out to the Tealium support team for some technical challenges we encounter. The solution's technical support team is very responsive and generally responds within 24 hours.

Positive

We used Adobe Launch and Google Tag Manager before using Tealium. We are a service company that services our clients. We onboarded Tealium because our client has decided to move to Tealium.

The solution’s initial setup is very quick and can be done within 30 minutes.

The solution does not require deployment per se. It's very quick and can be set up within 30 minutes. You need to have your Tealium account, which is where you create your profile and environment. Then, you can pull the code to paste on your website, and it's ready to go.

Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code.

Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC.

Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool.

I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool.

Overall, I rate the solution ten out of ten.

I have used the solution to integrate ad pictures and tags on different websites where ad campaigns are run. If an organization is launching a new product and wants it to reach its target audience via digital advertisement, we create a campaign for them using Tealium Customer Data Hub. I used the solution in one of the organizations for the tag management and advertisement process.

The baseline creation of the tags is one of the tool's features that I like. We can reuse the same baseline for their upcoming extensions, which saves time and effort.

The solution’s user interface could be improved.

I have been using Tealium Customer Data Hub for six years.

I haven’t faced any issues with the solution’s stability.

I rate the solution’s stability an eight out of ten.

The solution has good scalability. However, if the number of entries is increased, the portal becomes a bit slow in some cases. In my current organization, nearly 10 to 15 people are using the solution.

I rate the solution a seven out of ten for scalability.

The solution’s initial setup is easy.

The solution's deployment time depends on the platform. It merely takes one to two minutes on the dev platform. If we move up to crowd or UAT, sometimes it takes nearly five to ten minutes.

If a particular event is created, it depends on how far it has reached the particular person and how many times they have used it. Based on the analytical report, we can further say that this is the particular count on how things are working.

Anyone can use the solution, but some training is needed. Understanding the solution would be much easier for a person with an understanding of coding languages like JavaScript and TypeScript. As we are integrating things on different platforms, a conditional-based operator is used. In some cases, coding languages like JavaScript or TypeScript are used.

I would recommend the solution to people working on the same skill sets or goals that I am using. Tealium Customer Data Hub is a simple tool that takes less time and minimizes the time frame of a person working on it.

Overall, I rate the solution a nine out of ten.

We use Tealium Customer Data Hub for various use cases, depending on the market and different brands. For example, I work with hospitality, e-commerce, and other brands like Customer. It covers all the brands in the market. We use it for primary use cases like cart abandonment or browser abandonment, churn prediction, customer retention, purchase behaviour, and video engagement.

The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform.

Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.

I have been using Tealium Customer Data Hub for the past four years.

I haven't had any issues with stability, like bugs or breakdowns. If anything happens, Tealium will have a backup and recover it suitably. Problems sometimes occur, but they are fixed within a few hours.

Regarding scalability, Tealium Customer Data Hub is more suitable for big companies rather than mid-range or low-range companies due to its pricing and capabilities. It's best for more prominent brands.

Regarding support, the Tealium Customer Data Hub team is responsive. Whenever I have any questions or need clarification, I can contact support, and they provide the resolution. Recently, they introduced three tiers of support: Basic, Enhanced, and Premium.

Previously, the Basic tier covered all support tickets, but now, more detailed assistance is included inthe Enhanced version. Essential support now only helps with activation, user, and platform access. For more in-depth help with implementation or troubleshooting, you need Enhanced support.

I started using Tealium Customer Data Hub from the beginning of my journey with CDPs, around 2019, so I haven't used any other similar tools before.

The initial setup of Tealium Customer Data Hub can be straightforward or complex, depending on the website or brand and its number of sources. For example, one website with fifty pages will be brief, and users can start with creating a data layer and data collection process, getting it started within one or two months. However, if many use cases orintegrations with other platforms are required, the timelines will be longer and more complex.

Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities.

I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.