Phrase is an enterprise platform automating multilingual content to help organizations improve customer connections and accelerate business growth across global markets.



| Product | Mindshare (%) |
|---|---|
| Phrase Localization Platform | 7.3% |
| DeepL Translator | 14.0% |
| SDL Trados Studio | 7.0% |
| Other | 71.7% |
Renowned for language intelligence, Phrase unites translation management, software localization, multimedia localization, machine translation, and language AI in one environment. It simplifies processes from marketing campaigns to apps, ensuring governance, quality control, and brand consistency. Designed for fast-paced companies, it integrates with systems where content is created and published, enhancing marketing, product, and customer experience workflows.
What are the essential features of Phrase?Phrase supports industries including technology, gaming, retail, and travel, aiding in global product launches, international marketing, and delivering multi-language customer experiences. Known for robust security, Phrase is ISO 27001 certified, ensuring compliance with features like SSO and secure cloud infrastructure. Trusted by brands like Uber and AWS, it delivers multilingual content at scale while maintaining quality and control.
Phrase Localization Platform was previously known as Memsource.
Pega, FunPlus, Zendesk, Deliveroo, KuCoin, Braze, GameHouse
| Author info | Rating | Review Summary |
|---|---|---|
| Sr Manager - Corporate Training and Placements at a educational organization with 1,001-5,000 employees | 4.0 | I found Phrase Localization Platform highly effective for streamlining multilingual content, significantly improving efficiency, consistency, and collaboration. Its Translation Memory and workflow visibility are invaluable, though advanced features have a learning curve. Overall, it's a stable, scalable solution. |
| Senior Quality Analyst at a consultancy with 51-200 employees | 4.0 | As a QA, I found Phrase Localization Platform centralized our localization, drastically improving workflow efficiency, collaboration, and translation quality. It significantly reduced bugs and costs, boosting confidence in multilingual releases, though some UI and AI enhancements are still desired. |
| Machine Learning Expert Professor | Ex Network Security Engineer | at Pune University | 4.0 | As a professor, I value Phrase Localization Platform for strategically managing multilingual AI content. It significantly improved our productivity, collaboration, and efficiency with centralized workflows and AI, though advanced technical AI and customization need refinement. |