Productive and profit-generating data scientist and marketing professional with over ten years experience within the advertising, media and entertainment industries.
Recognized as an effective communicator who delivers impressive contributions and thrives in an environment where analytical skills and presentation skills are valued.
Passionate and motivated to grow within the fields of analytics and marketing research, with new technologies and best practices continually being learned, evaluated, applied and taught to peers.
Extensive applied statistical knowledge focused in areas of market research, customer segmentation, and brand awareness to ensure industry competitive up-to-date results.
Loves helping clients solve their problems through analytic and modeling techniques on qualitative and quantitative data sources to help clients build a strategy which guarantees positive KPI results.
Expertise
1. Employee Attrition Modeling
2. Customer Segmentation & Campaign Targeting
3. ARIMA Forecasting of Products & Financial Services
4. Text & Sentiment Analysis of Unstructured Data
5. Web Analytics & Social Listening Plan Implementation
6. Price Optimization across Multiple Industries
7. Machine Learning
8. Data Visualization
9. Marketing Content & Analytic Strategy
10. Marketing Technology Applied Knowledge
Clemson University
Clemson University
Florida State University
Clemson University
