IT Central Station is now PeerSpot: Here's why


35 Points
8 Years

About me

With a B.Tech from IIT Bombay and a Master's in Marketing Management from Jamnalal Bajaj Bombay, S. Ketharaman has a unique combination of expertise and experience in IT products and services.

S. Ketharaman's professional career of close to 25 years comprises roles in sales, marketing, delivery and program management across a wide range of markets like India, USA, UK, Germany, Singapore, Malaysia and Middle East. Apart from SAP, Oracle, PeopleSoft and Ramco ERPs, S. Ketharaman has in-depth expertise and years of experience in BFSI solutions like Internet Banking, Trade Finance, Payment Hubs, Cards, EBPP and Remittance. He was able to gain early exposure to solution selling and negotiation techniques during the first two years of his career in the engineering industry.

Over the years, S. Ketharaman has developed frameworks and models in marketability, differentiators, price forecasting and usage-based service delivery and has also authored several articles on business development, Web 2.0, software usability and the role of regulation on financial services. On his blog called, S. Ketharaman writes about sales, marketing, consumer behavior, technology, globalization and a variety of topics.

After working for over two decades in Fujitsu, Oracle, Ramco, Thermax, Wipro and other companies, S. Ketharaman turned an entrepreneur and founded GTM360 Marketing Solutions. GTM360 provides both traditional and digital marketing solutions for IT and other industries like BFSI, ECOMMERCE, HIGHER EDUCATION and RETAIL. He is based out of Pune, India. For more information, please visit or email

Specialties: Sales, Marketing, Digital Marketing, Program Management, Delivery Management, General Management.