Experienced B2B/SaaS marketer with a focus on demand generation, lead nurturing, email marketing, and website optimization. Advanced knowledge of Hubspot and Salesforce.
11 years marketing experience and 5 years in B2B/SaaS businesses.
My digital marketing areas of expertise include, but are not limited to:
✔ Strategic Marketing Plan development focused on measurable KPIs
✔ Content Marketing best practices including content creation and promotion
✔ Creating digital marketing campaigns for branding or informative purposes.
✔ Marketing Automation
✔ Website Audits and general website analysis
✔ Promoting brands through paid, owned and earned mediums
✔ Lead generating optimization strategies and execution
✔ Nurturing campaigns to drive higher conversions
✔ Social Media Marketing
✔ Partnerships
✔ SEO - Search Engine Optimization
✔ SEM/PPC - Search Engine Marketing
Marketing tools and software I am experienced with include:
✔ Sales & Marketing Platforms: Hubspot, Salesforce, Marketo, Eloqua, Pardot, Velocify
✔ Social Media: Twitter, Facebook, LinkedIn, Snapchat, Google+, Periscope, Vine, Slideshare
✔ Social Media Management: Hootsuite, Buffer, Tweetdeck
✔ Email Marketing: Mailchimp, Sendgrid, Madmimi, StreamSend
✔ Advertising: Google Adwords, Facebook Ads, Linkedin Ads, Instagram Ads
✔ Data and Analytics: Google Analytics, Mixpanel, Hotjar
✔ A/B Testing: Unbounce, Optimizely
✔ Project Management: Asana, Trello, Slack, Flowdock, Google Drive
✔ Content Management Systems: Wordpress
University College Dublin
Fudan University
Università degli Studi di Roma Tre
Wesley College
Startup Leadership Program
