Ex-programmer rediscovered as a marketer, with a sense of fashion..
After several years as a computer programmer (once a geek, always a geek), I understood my passion is not in creating technology, but rather in creating conversations about it.
Marketing is like a puzzle to me. I enjoy putting together the different pieces to influence a perception.
I blog about marketing and technology, and I speak at conferences and meetups.
Specialties:
I specialize in various marketing aspects, especially in the high-tech industry:
B2B Content Marketing, Inbound and Outbound Marketing, Marketing Automation (Hubspot) and Analytics, Branding & Storytelling, PR, Advertising, Lead Generation and Nurturing, Digital Marketing, SEO, PPC, Google Analytics, Events, Budget Management, Business Development, Innovation Scouting, Social Media Marketing, Exhibitions, Conferences, Speaking Engagements, Awards, Team Building and Management.
Today I'm heading Marcom at Viaccess-Orca, which is a technology specialist in TV Everywhere, OTT, CAS/DRM, Anti-piracy, SDP (Service Delivery Platform), Content Personalization and Recommendations.
Viaccess-Orca (Orange Group)
Innovation in Marketing Forum
Israel Export Institute
Guava
Tantalus Media
Pixel Technologies
Monash University
SELA College
