Category Development Manager at a agriculture with 10,001+ employees
Real User
Top 5
Oct 1, 2026
Tastewise can be improved because it has many different data sets and options to explore, and the platform is confusing. It is hard to navigate and not intuitive, so I do not thoroughly enjoy using the tool. The self-service portion on the dashboards is difficult to navigate and can be hard to build reusable functions. If you are using the briefs, which can be more tailored and effective, they require more lead time, which is not always possible with the type of work I am doing. Usually, we are looking for quick turnaround on these projects, so that can be frustrating. We also feel that the output of some of their data is not entirely reliable. Some of the numbers and trends they share do not entirely make sense, which makes us question the legitimacy of the data they are providing. Regarding Tastewise's AI capabilities, the accuracy and reliability of output is not strong because I have recognized aspects that do not make sense in the data outputs. Knowing that a large portion of their panel is actually AI-generated and not real people makes me question the reliability further. If it is based on consumer conversation, is that conversation valid? It is still being discussed, so they capture it. However, it is difficult to trust the reliability of the data.
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Tastewise can be improved because it has many different data sets and options to explore, and the platform is confusing. It is hard to navigate and not intuitive, so I do not thoroughly enjoy using the tool. The self-service portion on the dashboards is difficult to navigate and can be hard to build reusable functions. If you are using the briefs, which can be more tailored and effective, they require more lead time, which is not always possible with the type of work I am doing. Usually, we are looking for quick turnaround on these projects, so that can be frustrating. We also feel that the output of some of their data is not entirely reliable. Some of the numbers and trends they share do not entirely make sense, which makes us question the legitimacy of the data they are providing. Regarding Tastewise's AI capabilities, the accuracy and reliability of output is not strong because I have recognized aspects that do not make sense in the data outputs. Knowing that a large portion of their panel is actually AI-generated and not real people makes me question the reliability further. If it is based on consumer conversation, is that conversation valid? It is still being discussed, so they capture it. However, it is difficult to trust the reliability of the data.