Category Development Manager at a agriculture with 10,001+ employees
Real User
Top 5
Oct 1, 2026
My main use case for Tastewise is trend tracking to inform product development. I can provide a specific example of how I have used Tastewise for trend tracking and product development. When going into customer presentations where we have identified opportunity gaps for different categories, we pull category trends that will support the development of new items to help close that gap. For example, in the sandwich category, we examine which flavors, carriers, and proteins are trending within sandwiches that we can leverage to support innovation. We also have the ability to narrow the scope to that specific audience, which is a capability within Tastewise.
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My main use case for Tastewise is trend tracking to inform product development. I can provide a specific example of how I have used Tastewise for trend tracking and product development. When going into customer presentations where we have identified opportunity gaps for different categories, we pull category trends that will support the development of new items to help close that gap. For example, in the sandwich category, we examine which flavors, carriers, and proteins are trending within sandwiches that we can leverage to support innovation. We also have the ability to narrow the scope to that specific audience, which is a capability within Tastewise.