2021-03-06T03:33:06Z

What is your primary use case for Pardot?

Miriam Tover - PeerSpot reviewer
  • 0
  • 3
PeerSpot user
7

7 Answers

Joy Xu - PeerSpot reviewer
Real User
Top 20
2023-10-20T08:38:20Z
Oct 20, 2023

I use the product to build a landing page to send emails.

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StevenHayes - PeerSpot reviewer
Real User
2023-05-24T07:40:00Z
May 24, 2023

It's an EDM tool. It's an electronic digital marketing tool, but the key differentiator with Pardot is that it is integrated with Salesforce. So, it is actually a tool for enhancing customer 360-degree engagement. It's basically an engagement management tool.

MP
Real User
Top 5
2023-03-23T16:13:38Z
Mar 23, 2023

We've used this solution for landing pages, campaigns, bulk emails, analytics and reporting. I'm a CX specialist and work on the platform side of the business. We are customers of Pardot.

Sadiq H - PeerSpot reviewer
Real User
Top 20
2022-10-26T09:26:57Z
Oct 26, 2022

In our organization, we are not using full-fledged features in Pardot currently. We are just using it for normal email marketing kinds of things. It is to send drip campaigns and the form filling, and those are all the things.

Mohamed Abd Kader - PeerSpot reviewer
Real User
Top 10
2021-07-07T06:32:54Z
Jul 7, 2021

We are using Pardot as a marketing tool.

Diego Torres - PeerSpot reviewer
Reseller
Top 5Leaderboard
2021-04-17T10:56:29Z
Apr 17, 2021

We primarily use Pardot to manage all of the marketing campaigns, to manage the main marketing, the social media posts, and to have a dashboard of campaigns and posts. It's the first contact with leads.

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TJ
Real User
2021-03-06T03:33:06Z
Mar 6, 2021

We used the solution primarily for our interior sales team. It was used for outbound marketing and sales management.

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