Qualtrics is an experience management platform with four major modules: customer, product, brand, and employee. Initially, we focused on customer experience, specifically call center feedback and agent productivity. Our main objectives were to measure customer satisfaction and NPS after every interaction, such as phone calls. We streamlined this process by automating the triggering of surveys for agents. Additionally, we utilized Qualtrics for gathering store purchase feedback in a retail setting. For instance, customers could provide feedback via kiosks placed in stores, where they could indicate their satisfaction levels using a color-coded system such as green, yellow, or red. We also implemented this feedback system in kiosks.
We also use Qualtrics for gathering online website feedback. It's particularly useful for assessing the effectiveness of our content, especially for one of our clients who heavily relied on blogs, articles, and other published content to drive engagement on their website. Essentially, Qualtrics enables us to receive feedback on content releases promptly. We utilize it not only for website feedback but also for support articles. While its primary application lies within customer support, we also leverage Qualtrics for marketing purposes. Specifically, we employ it for website and app feedback to ensure users have a seamless experience, prompting pop-ups to gather their feedback at various touchpoints, such as completing transactions. This initial usage expanded as we gained familiarity with the product, leading us to adopt it for employee experience management. This involves running annual employee engagement surveys, as well as studies focusing on diversity and inclusion, conducted every three to six months. These surveys allow us to monitor employee satisfaction, gauge their sentiment towards the work environment, and gather insights on their willingness to recommend the company to others. In essence, Qualtrics serves as a vital tool for collecting and analyzing workplace feedback.
There are different types of users: business users, end users, and decision-makers like CMOs and CFOs. Their satisfaction varies based on their roles and responsibilities. The flexibility of Qualtrics allows for easy adjustments to subscriptions, which contributes to user satisfaction and investment. This flexibility ensures users don't feel locked into the platform and can adjust their subscriptions according to their needs as they scale their business or expand into new areas.
From an end-user perspective, satisfaction stems from the rapid results obtained using Qualtrics. Moving from conceptualization to implementing a feedback program is swift due to the platform's efficiency. While there may be extensive research and survey preparation required, the technology itself enables a minimal time-to-market. This reflects positively on the robust support provided by Qualtrics, ensuring users have assistance whenever challenges arise.