Tableau Enterprise vs Thinkmap comparison

Salesforce and Thinkmap are both solutions in the Data Visualization category. Salesforce is ranked #1 with an average rating of 8.3, while Thinkmap is ranked #67. Salesforce holds a 11.3% mindshare in DV, compared to Thinkmap’s 0.4% mindshare. Additionally, 90% of Salesforce users are willing to recommend the solution.

Tableau Enterprise

Read 309 Tableau Enterprise reviews

18,144 Views
5,625 Comparison Views

90% willing to recommend

Thinkmap

135 Views
130 Comparison Views

Tableau Enterprise

Thinkmap

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Executive SummaryUpdated on Nov 9, 2025

Tableau Enterprise and Thinkmap compete in data visualization and analysis. Tableau Enterprise has an advantage in terms of pricing and support, whereas Thinkmap is favored for its innovative features and value.

Features: Tableau Enterprise provides robust data visualizations and seamless integration with multiple data sources, enhancing its use in detailed analytics. It also offers comprehensive support for various analytics tasks. Thinkmap, with its dynamic visuals tailored to industry-specific needs, is preferred for niche applications. It includes customization options and a focus on data-driven visuals.

Ease of Deployment and Customer Service: Tableau is known for straightforward deployment models and strong customer support, making setup simple for organizations. In contrast, Thinkmap presents a more challenging deployment process but compensates with personalized customer service that caters to unique use cases.

Pricing and ROI: Tableau Enterprise is competitively priced, offering a good ROI for entities looking to integrate complex data and perform deep analytics. Thinkmap may have higher pricing, but it provides significant ROI for clients needing tailored visualizations for industry-specific strategies.

To learn more, read our detailed Data Visualization Report (Updated: December 2025).

Buyer's Guide

Data Visualization

December 2025

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Helped 879,853 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Tableau Enterprise

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)

Thinkmap

Ranking in Data Visualization

67th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Data Visualization category, the mindshare of Tableau Enterprise is 11.3%, down from 28.3% compared to the previous year. The mindshare of Thinkmap is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	11.3%
Thinkmap	0.4%
Other	88.3%

Data Visualization

Featured Reviews

Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

10%

University

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	184

No data available

Questions from the Community

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Microsoft Power BI vs Tableau Enterprise

Compared 20% of the time

Domo vs Tableau Enterprise

Compared 10% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 4% of the time

Databricks vs Tableau Enterprise

Compared 3% of the time

Julius AI vs Tableau Enterprise

Compared 3% of the time

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Activu vs Thinkmap

Compared 100% of the time

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Product Reports

Buyer's Guide

Tableau Enterprise

December 2025

Download Tableau Enterprise product report

Buyer's Guide

Data Visualization

December 2025

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Also Known As

Tableau Desktop, Tableau Server, Tableau Online

No data available

Overview

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Thinkmap is a software platform for developing customized visualization interfaces to complex data. The software provides a system for crafting visualizations with structured data in order to make the information more intuitive, accessible, manageable and meaningful. Thinkmap visualizations can make relationships in the data more apparent than can traditional line graphs or column displays and can improve understanding and discovery.

Thinkmap

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Jackson Laboratory, Clifford Chance, NOAA, Sony Music, Motorola Ventures, Motorola History

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