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Sparkpost vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sparkpost
Ranking in Cloud Email
19th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Sparkpost is 0.7%, up from 0.6% compared to the previous year. The mindshare of Zoho Campaigns is 8.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Rastu Singh - PeerSpot reviewer
A consistent solution for transaction emails with a great option to define speed
The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.
Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The option to define the kind of speed we are looking at is valuable."
"The initial setup is easy."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Zoho Campaigns is a good software for email marketing."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It's a very simple solution for email."
"It is a very reliable and stable tool."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The solution generates a good return on investment."
 

Cons

"Implementing their services on the platform requires a lot of technical expertise."
"My usage is limited to the basic features."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"Its deliverability could be improved."
"They need to improve their anti-spam capabilities."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"There is room for improvement with integration with other applications like MailChimp."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
 

Pricing and Cost Advice

Information not available
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"The tool is priced less compared to other applications."
"The solution's pricing is reasonable."
"Zoho Campaigns is cheaper compared to other products."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Retailer
10%
University
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

No data available
 

Overview

 

Sample Customers

Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder,  Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging
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Find out what your peers are saying about MailChimp, Amazon Web Services (AWS), Twilio and others in Cloud Email. Updated: April 2025.
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