Sparkpost vs Zoho Campaigns comparison

Sparkpost and Zoho are both solutions in the Cloud Email category. Sparkpost is ranked #19, while Zoho is ranked #4 with an average rating of 8.1. Sparkpost holds a 0.7% mindshare in CE, compared to Zoho’s 8.7% mindshare. Additionally, 100% of Sparkpost users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

Sparkpost

Read 1 Sparkpost review

71 Views
32 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

508 Views
419 Comparison Views

84% willing to recommend

Sparkpost

Zoho Campaigns

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Executive Summary

We performed a comparison between Sparkpost and Zoho Campaigns based on real PeerSpot user reviews.

Find out what your peers are saying about MailChimp, Amazon Web Services (AWS), Twilio and others in Cloud Email.

To learn more, read our detailed Cloud Email Report (Updated: April 2025).

Buyer's Guide

Cloud Email

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sparkpost

Ranking in Cloud Email

19th

Average Rating

9.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

4th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Sparkpost is 0.7%, up from 0.6% compared to the previous year. The mindshare of Zoho Campaigns is 8.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email

Featured Reviews

Rastu Singh

Technical Consultant - Email Deliverability at Adobe

A consistent solution for transaction emails with a great option to define speed

The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.

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Deepa Govind

Zoho Product Consultant, Solution Architect, Creator Trainer at Homepreneur

A stable solution that has the ability to set up chain campaigns depending on the user's reaction

Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The option to define the kind of speed we are looking at is valuable."

"The initial setup is easy."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"Zoho Campaigns is a good software for email marketing."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"It's a very simple solution for email."

"It is a very reliable and stable tool."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

"The solution generates a good return on investment."

More Zoho Campaigns pros

Cons

"Implementing their services on the platform requires a lot of technical expertise."

"My usage is limited to the basic features."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"Its deliverability could be improved."

"They need to improve their anti-spam capabilities."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"There is room for improvement with integration with other applications like MailChimp."

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

More Zoho Campaigns cons

Pricing and Cost Advice

Information not available

"The solution's price is reasonable."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"The tool is priced less compared to other applications."

"The solution's pricing is reasonable."

"Zoho Campaigns is cheaper compared to other products."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Retailer

10%

University

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Zoho Campaigns?

The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.

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What is your experience regarding pricing and costs for Zoho Campaigns?

A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.

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What needs improvement with Zoho Campaigns?

The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...

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Comparisons

No data available

ZeptoMail vs Zoho Campaigns

Compared 49% of the time

MailChimp vs Zoho Campaigns

Compared 33% of the time

SendGrid vs Zoho Campaigns

Compared 18% of the time

More Zoho Campaigns Competitors

Product Reports

Buyer's Guide

Cloud Email

April 2025

Download Sparkpost product report

Buyer's Guide

Zoho Campaigns

April 2025

Download Zoho Campaigns product report

Overview

SparkPost is the world’s #1 email sender, trusted to send 37% of the world's B2C email. Our data-driven platform optimizes email performance and helps leading enterprises drive top-line results.

Sparkpost

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder, Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging

Altus

Find out what your peers are saying about MailChimp, Amazon Web Services (AWS), Twilio and others in Cloud Email. Updated: April 2025.

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