Sparkpost vs Zoho Campaigns comparison

Sparkpost and Zoho are both solutions in the Cloud Email category. Sparkpost is ranked #19, while Zoho is ranked #7. Sparkpost holds a 1.8% mindshare in CE, compared to Zoho’s 3.8% mindshare. Additionally, 100% of Sparkpost users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

Sparkpost

Read 1 Sparkpost review

140 Views
140 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

479 Views
479 Comparison Views

84% willing to recommend

Sparkpost

Zoho Campaigns

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Sparkpost and Zoho Campaigns based on real PeerSpot user reviews.

Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email.

To learn more, read our detailed Cloud Email Report (Updated: January 2026).

Buyer's Guide

Cloud Email

January 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Sparkpost

Ranking in Cloud Email

19th

Average Rating

9.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of Sparkpost is 1.8%, up from 0.5% compared to the previous year. The mindshare of Zoho Campaigns is 3.8%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Market Share Distribution
Product	Market Share (%)
Zoho Campaigns	3.8%
Sparkpost	1.8%
Other	94.4%

Cloud Email

Featured Reviews

Rastu Singh

Technical Consultant - Email Deliverability at Adobe

A consistent solution for transaction emails with a great option to define speed

The option to define the kind of speed we are looking at is valuable. For example, sometimes, we need to slow down for certain customers and do specific configurations, so we don't want to rush it. Or we can email the customer requesting to send it within two hours. So, if they send 2 million or 3 million, we can do it with SparkPost, which is not possible on SendGrid.

Read full review

Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The option to define the kind of speed we are looking at is valuable."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"The initial setup is easy."

"Zoho Campaigns is a good software for email marketing."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"It's a very simple solution for email."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

More Zoho Campaigns pros

Cons

"Implementing their services on the platform requires a lot of technical expertise."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"The reports are not so clear."

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

"There is room for improvement with integration with other applications like MailChimp."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"My usage is limited to the basic features."

"The support team takes a while to respond to our request."

More Zoho Campaigns cons

Pricing and Cost Advice

Information not available

"There are additional charges, like whenever I add additional users, I need to pay extra."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"The tool is priced less compared to other applications."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"The solution's pricing is reasonable."

"Zoho Campaigns is cheaper compared to other products."

"The solution's price is reasonable."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

Comparisons

No data available

ZeptoMail vs Zoho Campaigns

Compared 38% of the time

MailChimp vs Zoho Campaigns

Compared 27% of the time

Amazon WorkMail vs Zoho Campaigns

Compared 18% of the time

Constant Contact vs Zoho Campaigns

Compared 17% of the time

More Zoho Campaigns Competitors

Product Reports

Buyer's Guide

Cloud Email

January 2026

Download Sparkpost product report

Buyer's Guide

Zoho Campaigns

December 2025

Download Zoho Campaigns product report

Overview

SparkPost is the world’s #1 email sender, trusted to send 37% of the world's B2C email. Our data-driven platform optimizes email performance and helps leading enterprises drive top-line results.

Sparkpost

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder, Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging

Altus

Find out what your peers are saying about Twilio, Amazon Web Services (AWS), Intuit and others in Cloud Email. Updated: January 2026.

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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.