Sparkpost vs Zoho Campaigns comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Sparkpost and Zoho Campaigns based on real PeerSpot user reviews.

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To learn more, read our detailed Cloud Email Report (Updated: November 2023).
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Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The option to define the kind of speed we are looking at is valuable."

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"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports.""Zoho Campaigns is a good software for email marketing.""Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully.""It is a very reliable and stable tool.""The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.""The initial setup is easy.""Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better.""The solution generates a good return on investment."

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"Implementing their services on the platform requires a lot of technical expertise."

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"Its deliverability could be improved.""It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly.""I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest.""The support team takes a while to respond to our request.""When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox.""The reports are not so clear.""There is room for improvement with integration with other applications like MailChimp.""Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

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Pricing and Cost Advice
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  • "We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
  • "Price-wise, the solution is expensive."
  • "Since the product is part of a bundle, it is definitely very cost-efficient."
  • "The tool is priced less compared to other applications."
  • "The solution's pricing is reasonable."
  • "The solution's price is reasonable."
  • "Zoho Campaigns is cheaper compared to other products."
  • "Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
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    Questions from the Community
    Top Answer:The option to define the kind of speed we are looking at is valuable.
    Top Answer:The configuration could be more straightforward. However, implementing their services on the platform requires a lot of technical expertise.
    Top Answer:Our primary use case for the solution is transactional emails. We deploy it both on a public and private cloud. We are also using it for most marketing campaigns and newsletters. In terms of… more »
    Top Answer:The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
    Top Answer:A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
    Top Answer:The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not go… more »
    out of 33 in Cloud Email
    Average Words per Review
    out of 33 in Cloud Email
    Average Words per Review
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    SparkPost is the world’s #1 email sender, trusted to send 37% of the world's B2C email. Our data-driven platform optimizes email performance and helps leading enterprises drive top-line results.

    With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
    Learn more about Sparkpost
    Learn more about Zoho Campaigns
    Sample Customers
    Zillow, Quorum, Zip Recruiter, Financial Times, ClickMechanic, Guardian, Comcast, Career Builder,  Twitter, Kayak, LinkedIn, Paypal, Zynga, The New York Times, Ebates, Hubspot, Oracle, Marketo, Intercom, Iterable, Tobi, Houzz, Cordial Intelligent Messaging
    Top Industries
    No Data Available
    Computer Software Company13%
    Healthcare Company9%
    Media Company8%
    Company Size
    No Data Available
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    Small Business49%
    Midsize Enterprise4%
    Large Enterprise47%
    Buyer's Guide
    Cloud Email
    November 2023
    Find out what your peers are saying about Twilio, MailChimp, Amazon and others in Cloud Email. Updated: November 2023.
    745,775 professionals have used our research since 2012.

    Sparkpost is ranked 12th in Cloud Email with 1 review while Zoho Campaigns is ranked 4th in Cloud Email with 10 reviews. Sparkpost is rated 9.0, while Zoho Campaigns is rated 8.2. The top reviewer of Sparkpost writes "A consistent solution for transaction emails with a great option to define speed". On the other hand, the top reviewer of Zoho Campaigns writes "A solution that allows its users to conduct effective email and social media marketing campaigns". Sparkpost is most compared with Amazon SES, whereas Zoho Campaigns is most compared with MailChimp, SendGrid and ZeptoMail.

    See our list of best Cloud Email vendors.

    We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.