Price is obviously a challenging part, and I think it is the biggest problem we have suffered from over the last two or three years due to a 7 to 8% hike per year, twice a year, which is why we have some renewals on Sophos Email, Sophos XDR, EDR, and the firewall, but due to price hike, they are unable to renew it. The price is going to be very high. It would be better if Sophos can provide a more flexible pricing model for different types of businesses. Price could be lower. The main competitor for Sophos in the market is Palo Alto, which has reduced their price by more than 35 to 40%, making it a very challenging part to sell this product. Palo Alto provides the same functionality for email security, which adds to the challenge because the price is going very high.
