SAP BusinessObjects Business Intelligence vs Supermetrics comparison

SAP and Supermetrics are both solutions in the Data Visualization category. SAP is ranked #4 with an average rating of 8.3, while Supermetrics is ranked #56. SAP holds a 3.5% mindshare in DV, compared to Supermetrics’s 0.6% mindshare. Additionally, 91% of SAP users are willing to recommend the solution.

SAP BusinessObjects Busines...

Read 114 SAP BusinessObjects Business Intelligence reviews

11,850 Views
3,911 Comparison Views

91% willing to recommend

Supermetrics

615 Views
443 Comparison Views

SAP BusinessObjects Busines...

Supermetrics

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Executive SummaryUpdated on Jun 3, 2026

SAP BusinessObjects Business Intelligence and Supermetrics compete in business analytics, both enhancing data-driven decision-making. While SAP BusinessObjects Business Intelligence is noted for comprehensive data integration, Supermetrics offers a streamlined experience with automated data extraction.

Features: SAP BusinessObjects Business Intelligence provides robust reporting and analytics tools, extensive data visualization, and enterprise-level integration. Supermetrics enables data extraction from various marketing platforms, quick insights for digital marketing, and rapid deployment with ease of use.

Ease of Deployment and Customer Service: SAP BusinessObjects Business Intelligence requires significant initial setup with professional support, offering extensive enterprise-level assistance. Supermetrics, with a straightforward setup, reduces technical barriers and provides quick customer support for simplified processes.

Pricing and ROI: SAP BusinessObjects Business Intelligence requires a higher initial investment, beneficial for large organizations seeking in-depth analytics. Supermetrics offers flexible subscription pricing with high ROI for efficient marketing data transformation without significant upfront costs.

To learn more, read our detailed Data Visualization Report (Updated: June 2026).

Buyer's Guide

Data Visualization

June 2026

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Helped 906,887 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP BusinessObjects Busines...

Ranking in Data Visualization

4th

Average Rating

7.8

Reviews Sentiment

6.9

Number of Reviews

114

Ranking in other categories

BI (Business Intelligence) Tools (5th)

Supermetrics

Ranking in Data Visualization

56th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Marketing Intelligence (58th)

Mindshare comparison

As of July 2026, in the Data Visualization category, the mindshare of SAP BusinessObjects Business Intelligence is 3.5%, up from 2.8% compared to the previous year. The mindshare of Supermetrics is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Mindshare Distribution
Product	Mindshare (%)
SAP BusinessObjects Business Intelligence	3.5%
Supermetrics	0.6%
Other	95.9%

Data Visualization

Featured Reviews

TarunKumar7

Senior Data Engineer at LTI LATAM and Toubro Improtech

Data insights have driven faster financial forecasts and improved role-based decision making

The best features SAP BusinessObjects Business Intelligence Platform offers include cross-enterprise sharing, where sharing insights is easier and seamless across my organization, and creating role-based dashboards. The role-based dashboards help my team and organization by providing information to specific users, allowing them to make decisions more easily, anytime, anywhere, across any device. SAP BusinessObjects Business Intelligence Platform has positively impacted my organization by allowing us to perform financial reporting to make decisions faster. Since we started using SAP BusinessObjects Business Intelligence Platform, we have been able to make faster, data-driven business decisions based on actual data insights and data analysis, which has accelerated our ability to make better decisions for our business productivity.

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Comparison Review

it_user6663

BI Expert at a transportation company with 51-200 employees

May 25, 2013

SAP Business Objects vs. Microsoft BI

A quick look at the whole idea on another weblogs gives you a sense that all of them just talked about very brief things like report refresh feature in BO or cube feature in MS Analysis Service. I choose MS BI and I want to share my reasons and opinions on why I choose it and give you another quick…

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Construction Company

10%

Manufacturing Company

Outsourcing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	34
Midsize Enterprise	20
Large Enterprise	67

No data available

Questions from the Community

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

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What is your experience regarding pricing and costs for SAP BusinessObjects Business Intelligence Platform?

SAP BTP is an expensive solution.

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Comparisons

SAP Business Data Cloud vs SAP BusinessObjects Business Intelligence

Compared 21% of the time

Tableau Enterprise vs SAP BusinessObjects Business Intelligence

Compared 6% of the time

Microsoft Power BI vs SAP BusinessObjects Business Intelligence

Compared 6% of the time

Oracle OBIEE vs SAP BusinessObjects Business Intelligence

Compared 4% of the time

IBM Cognos vs SAP BusinessObjects Business Intelligence

Compared 3% of the time

More SAP BusinessObjects Business Intelligence Competitors

Zoho Analytics vs Supermetrics

Compared 58% of the time

Google Cloud Datalab vs Supermetrics

Compared 11% of the time

More Supermetrics Competitors

Product Reports

Buyer's Guide

SAP BusinessObjects Business Intelligence

July 2026

SAP BusinessObjects Business Intelligence report

Download SAP BusinessObjects Business Intelligence product report

Buyer's Guide

Marketing Intelligence

June 2026

Download Supermetrics product report

Also Known As

SAP BusinessObjects BI Platform, SAP BusinessObjects, Business Objects, SAP BusinessObjects Dashboards, SAP BusinessObjects Design Studio

No data available

Overview

SAP BusinessObjects Business Intelligence Platform offers powerful tools for enterprise reporting and data visualization, enhancing strategic decision-making through robust integration and secure analytics capabilities.

Designed for comprehensive enterprise reporting, SAP BusinessObjects Business Intelligence Platform integrates seamlessly with SAP ERP, supporting organizations in creating detailed financial, operational, and academic reports. The platform allows data manipulation across multiple sources using a semantic layer and provides intuitive tools like Web Intelligence and Lumira for user-driven report creation. It features centralized management, versatile connectors, and supports large-scale data analytics critical for business forecasting.

What are the key features of SAP BusinessObjects Business Intelligence Platform?

Integration Capabilities: Seamless connection with SAP ERP and various data sources.
Dynamic Scheduling: Automate report generation for timely insights.
Robust Security: Protects data with stringent security measures.
Semantic Layer: Simplifies data manipulation across sources.
Intuitive Tools: Facilitates user-driven report creation with Web Intelligence and Lumira.

What benefits should be considered in reviews?

Comprehensive Reporting: Enables detailed and accurate enterprise reports.
Decision-Making Support: Enhances strategic decisions with reliable data.
Scalability: Efficiently manages large-scale and complex data analytics.
Versatility in Analysis: Offers flexibility for ad hoc analysis and KPI monitoring.

Organizations across sectors like healthcare, education, insurance, and retail leverage SAP BusinessObjects Business Intelligence Platform for its capability in facilitating detailed reports and integrating dashboards for key performance indicators. Its extensive reporting features support in-depth analytics vital for business prediction and decision-making processes.

SAP

Supermetrics is an innovative marketing intelligence platform, enabling seamless access to marketing data from over 150 platforms. Trusted by 200K+ organizations, it connects data effortlessly to empower marketers.

Supermetrics started with a vision to simplify marketing data mastery for businesses, transforming from a small project to a leader in marketing intelligence. With its mission to provide effortless data extraction from platforms like Google Analytics, Facebook Ads, and HubSpot, into preferred destinations, Supermetrics' growth is fueled by dedication to innovation and transparency. Recognized among G2’s Top 50 Best EMEA Software Companies for 2024, it fosters a culture of creativity and collaboration.

What are the key features of Supermetrics?

Data Integration: Connects marketing and sales data from 150+ platforms.
Data Centralization: Consolidates data into Google Sheets, Excel, and data warehouses.
Automation: Automates data transfers for real-time updates.
Custom Reporting: Offers customizable reports to suit business needs.

What benefits should users look for in Supermetrics?

Efficiency: Streamlines data management processes, saving time.
Scalability: Scales with business growth, accommodating increasing data volumes.
Accuracy: Ensures precise data collection and reporting.
Accessibility: Provides easy access to comprehensive insights.

In industries like retail and entertainment, Supermetrics is implemented to extract data efficiently and generate insights that drive strategic decisions. By centralizing diverse data sources, businesses in these sectors enhance decision-making and optimize marketing campaigns.

Supermetrics

Sample Customers

SRAM, Kennametal, Fairfax Water, British American Tobacco, Velux, and FedEx.

iProspect, BBC, Loreal, Macy's, PBS, Greenpeace, Rovio, UNIBET, Amadeus, Voice Media Group

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