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SAP Business Data Cloud vs SAP Data Hub [EOL] comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Business Data Cloud
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
121
Ranking in other categories
Data Integration (6th), BI (Business Intelligence) Tools (3rd), Business Performance Management (2nd), Cloud Analytics (2nd), Predictive Analytics (2nd), Data Governance (4th), Cloud Data Warehouse (5th)
SAP Data Hub [EOL]
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Featured Reviews

Pavlina Pankova - PeerSpot reviewer
Competence Leader - BI at Sabris CZ s.r.o.
Brings reporting, planning, and prediction together in one seamless workflow
I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a consulting point of view, I don't see any major weaknesses. It is reasonably well-developed, and the perfect strength is that innovations are coming on a quarterly basis. It is slightly behind other tools in terms of the number of graphical outputs. Some tools have it faster, but every increment of innovations contains new features. On the other hand, it is perfectly fitting to the SAP environment, with seamless integration to all SAP modules, not only ERP but also SuccessFactors and other tools from the SAP family, for example, integrated business planning for the production planning. This is really a highlight compared to other tools.
VM
GTM Lead at Capgemini
The solution is seamless, but the database sometimes leads to confusion
We used to have multiple different kinds of databases, which internally, had different compliance levels. Retention management is very different now. If the policy is live and the claim has been completed, I couldn't archive the claim. I needed to keep a reference integrity of that claim and understand which policy paid out the claim. With this solution, the policy came in six months ago and qualified for archiving. The claim had been paid and in every environment, the claim had been closed, including the reporting system, the claims system, etc. With the payment set gateway, I can just go and archive. But, we had a hard time during this process. I rate the overall solution a seven out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In my opinion, it is good for analytics. Everything is in the cloud."
"Time to value has significantly increased because there is a lot less dependency on your traditional IT organization."
"I like the connectivity the solution provides with other products."
"BDC Delta Share has brought down cost significantly, and by eliminating the BODS and SLT layers, a 30 to 40 percent reduction in overall total cost of ownership has been achieved, followed by BW integration roadmap, which is longer-term."
"We mainly use Analytics Cloud because it integrates with other SAP solutions, as our ERP is an SAP product and our back-end is SAP Business Warehouse, so integration is an essential factor."
"The visualization feature is the most valuable. SAP Analytics Cloud is also very easy to use."
"It integrates with third-party applications such as Google Drive and Excel,"
"SAP Business Data Cloud has positively impacted my organization by improving decision-making through real-time insights into what is changing in the business."
"Its connection to on-premise products is the most valuable. We mostly use the on-premise connection, which is seamless. This is what we prefer in this solution over other solutions. We are using it the most for the orchestration where the data is coming from different categories. Its other features are very much similar to what they are giving us in open source. Their push-down approach is the most advantageous, where they push most of the processing on to the same data source. This means that they have a serverless kind of thing, and they don't process the data inside a product such as Data Hub. They process the data from where the data is coming out. If it is coming from HANA, to capture the data or process it for analytics, orchestration, or management, they go to the HANA database and give it out. They don't process it on Data Hub. This push-down approach increases the processing speed a little bit because the data is processed where it is sitting. That's the best part and an advantage. I have used another product where they used to capture the data first and then they used to process it and give it. In Data Hub, it is in reverse. They process it first and give it, and then they put their own manipulations. They lead in terms of business functions. No other solution has business functions already implemented to perform business analysis. They have a lot of prebuilt business functions for machine learning and orchestration, which we can use directly to get an analysis out from the existing data. Most of the data is sitting as enterprise data there. That's a major advantage that they have."
"SAP is one of the most seamless ERPs that have integrated SAP archiving within Excel. I have not seen this with any other database."
"Having this solution enables us to approach our clients to upgrade their databases, and we upgrade them according to their business requirements."
"The most valuable feature is the S/4HANA 1909 On-Premise"
"They lead in terms of business functions, and no other solution has business functions already implemented to perform business analysis, with a lot of prebuilt business functions for machine learning and orchestration that we can use directly to get an analysis out from the existing enterprise data."
 

Cons

"Cost is quite high when I look at the market and competitors."
"When it comes to planning there is a concern about the ability to match the exact requirements of the customer with what the product offers."
"The price, integration, and modeling capabilities could be better."
"The interface can be simplified because it is not a user-friendly experience."
"Some of the standard visualizations, such as a speedometer or a goal chart, are not there and should be added."
"However, I must note that the process is quite lengthy. When it comes to purchasing or licensing, the account manager available in Saudi Arabia takes much longer to process."
"I dislike when they do a lot of verification before I begin. I need to follow various steps to get into the system, and I hate this one."
"Technical support is only an online chat option. They need a phone number to talk to someone and they need to increase the support available."
"Its performance needs improvement. It is a little slow. It is not the best in the market, and there are other products that are much better than this."
"Nowadays there are some inconsistencies in data bases, however, they upgrade and release the versions to market."
"In 2018, connecting it to outside sources, such as IoT products or IoT-enabled big data Hadoop, was a little complex. It was not smooth at the beginning. It was unstable. It took a lot of time for the initial data load. Sometimes, the connection broke, and we had to restart the process, which was a major issue, but they might have improved it now. It is very smooth with SAP HANA on-premise system, SAP Cloud Platform, and SAP Analytics Cloud. It could be because these are their own products, and they know how to integrate them. With Hadoop, they might have used open-source technologies, and that's why it was breaking at that time. They are providing less embedded integration because they want us to use their other products. For example, they don't want to go and remove SAP Analytics Cloud and put everything in Data Hub. They want us to use SAP Analytics Cloud somewhere else and not inside the Data Hub. On the integration part, it lacks real-time analytics, and it is slow. They should embed the SAP Analytics Cloud inside Data Hub or support some kind of analysis. They do provide some analysis, but it is not extensive. They are moreover open source. So, we need a lot of developers or data scientists to go in and implement Python algorithms. It would be better if they can provide their own existing algorithms and give some connections and drop-down menus to go and just configure those. It will make things really quick by increasing the embedded integrations. It will also improve the process efficiency and processing power. Its performance needs improvement. It is a little slow. It is not the best in the market, and there are other products that are much better than this. In terms of technology and performance, it is a little slow as compared to Microsoft and other data orchestration products. I haven't used other products, but I have read about those products, their settings, and the milliseconds that they do. In Azure Purview, they say that they can copy, manage, or transform the data within milliseconds. They say that they can transform 100 gigabytes of data within three to five seconds, which is something SAP cannot do. It generally takes a lot of time to process that much amount of data. However, I have never tested out Azure."
"The company has everything offshore."
 

Pricing and Cost Advice

"This solution is pricey."
"Its licensing is on a monthly basis."
"The pricing of this product is reasonable."
"SAP Analytics Cloud is a bit higher [in price]. Because, if Microsoft can afford a better product and lower cost, SAP can afford at least the same, or even lower."
"It is a bit expensive, but really worth it, especially if you are already using other SAP tools."
"The product is expensive."
"SAP pricing tends to be premium, so it is slightly higher."
"The platform is about 50% more expensive than Power BI."
"The Cloud is very expensive, but SAP HANA previous service is okay."
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Top Industries

By visitors reading reviews
Media Company
14%
Outsourcing Company
12%
Manufacturing Company
11%
Construction Company
7%
Outsourcing Company
14%
Manufacturing Company
13%
Construction Company
10%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business48
Midsize Enterprise21
Large Enterprise79
No data available
 

Questions from the Community

Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
What is your experience regarding pricing and costs for SAP Analytics Cloud?
I normally do not deal with the commercials, so I am not aware of the pricing part of it.
What needs improvement with SAP Analytics Cloud?
I think the areas of SAP Analytics Cloud that could be improved or enhanced are mentioned by users or companies, and they would definitely mention the price in terms of planning licensing. From a c...
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Also Known As

SAP Analytics Cloud, SAP Digital Boardroom, SAP Analytics Hub
No data available
 

Overview

 

Sample Customers

Ericsson, Vodafone, Google, Team Liquid, Ryder Cup, Accenture
Kaeser Kompressoren, HARTMANN
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