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SAP Analytics Hub vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Analytics Hub
Ranking in BI (Business Intelligence) Tools
31st
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
Data Integration (49th)
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
306
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of July 2025, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.3%, down from 0.4% compared to the previous year. The mindshare of Tableau is 16.2%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"This product provides good reports using a single pane of glass."
"It's easy to use."
"You are able to see and follow trends."
"It provides supporting data for critical policy and operational changes"
"We found Tableau has the quickest learning time out of the few other BI reporting tools that we have used."
"The solution helps users create dashboards and analyze data without relying on IT or product teams."
"The solution deployment was straightforward."
"Scheduled extract and the multiple connectors are fantastic!"
"The solution is configurable and flexible. We can customize the dashboards and configure the interface the way that we want. The data can be manipulated and arranged in different ways, such as columns."
 

Cons

"The interface can be simplified because it is not a user-friendly experience."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"The technical support for Analytics Hub is limited and could be improved."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"In the next release, I would like to be able to have the option to see more raw data that I'm converting on the dashboard."
"What is happening, with so many tools coming up in the market, is that people have to continuously get educated in order to use some of the more advanced features."
"The interface can be improved, in part because there is no indication that something is running or that it's processing."
"The setup was easy but we are having some problems with the configuration that is taking a long time. We have done some initial tests and some of the delays could be from bandwidth issues. However, the whole installation process should be simplified."
"Licensing and pricing options could be made better so that more users would be able to use it."
"There could be improvements on the mobile application, it is lacking features."
"They need to improve the bar chart position and width."
"The SQL programming functionality needs to be improved."
 

Pricing and Cost Advice

"The product is expensive."
"The pricing is reasonable."
"It is an expensive solution."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
"The price of this solution could definitely be lower. It's quite expensive."
"For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"Tableau is an expensive solution, though it comes with its advantages."
"Best advice on pricing is to anticipate the desire for more licenses once the results of this product are acknowledged in other parts of your company."
"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."
"Its licensing cost should be improved."
"We are paying an annual licensing fee."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
17%
Healthcare Company
9%
Financial Services Firm
9%
Energy/Utilities Company
8%
Educational Organization
29%
Financial Services Firm
12%
Computer Software Company
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAP Analytics Hub?
Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

STIB-MIVB
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about SAP Analytics Hub vs. Tableau and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.