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SAP Analytics Hub vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Analytics Hub
Ranking in BI (Business Intelligence) Tools
29th
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
Data Integration (46th)
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
303
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of May 2025, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.3%, down from 0.4% compared to the previous year. The mindshare of Tableau is 17.1%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"This product provides good reports using a single pane of glass."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"The best part about Tableau is the visualization."
"The solution has a lot of customization when comparing to Microsoft BI."
"The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."
"It has a shallow learning curve and so you can go to market very, very, very quickly."
"There are already connectors to almost every single major database and service that you can possibly think of."
"Tableau is easy to use."
"It provides business users with a tool, so they are not dependent on IT."
"The product’s performance is better than other tools."
 

Cons

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"The interface can be simplified because it is not a user-friendly experience."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"The technical support for Analytics Hub is limited and could be improved."
"The visualizations should be user-friendly and allow for more custom visualizations."
"The use of this service in the desktop version is annoying due to the constant updates which lead to reinstalling the application. If they could give support with updates on the same downloaded version, it would be great."
"The price of Tableau is too high."
"The pricing is a bit expensive."
"Formatting controls could use some improvement."
"The ability to use it on MAC machines. As far as I know, this is not possible."
"I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."
"I am a BI consultant. I have worked on different reporting tools, such as Power BI and MicroStrategy. As compared to other tools, Tableau lags behind in handling huge enterprise-level data in terms of robust security and the single integrated metadata concept. When we connect to large or very big databases, then performance-wise, I sometimes found Tableau a little bit slow. It can have the single metadata concept like other tools for the reusability of the objects in multiple reports."
 

Pricing and Cost Advice

"The product is expensive."
"The pricing is reasonable."
"It is an expensive solution."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."
"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."
"Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint."
"Its price is reasonable. Everything is included in the license."
"Tableau is not as cost-effective as Microsoft BI."
"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"The cost is high."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Energy/Utilities Company
10%
Financial Services Firm
8%
Manufacturing Company
8%
Educational Organization
43%
Financial Services Firm
10%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAP Analytics Hub?
Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

STIB-MIVB
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about SAP Analytics Hub vs. Tableau and other solutions. Updated: April 2025.
850,760 professionals have used our research since 2012.