Executive SummaryUpdated on Jan 1, 2025
Zoho Analytics and Salesforce Einstein Analytics compete in the business analytics and intelligence solutions category. Zoho Analytics has the upper hand due to its ease of use and pricing, offering flexibility and integration at a lower cost.
Features: Zoho Analytics integrates seamlessly with Zoho products, offers an intuitive report builder, and supports multiple data sources and APIs. Its automation features improve workflow efficiency. Salesforce Einstein Analytics excels in predictive analysis, offers visually appealing dashboards, and integrates deeply with Salesforce for comprehensive insights.
Room for Improvement: Zoho Analytics can improve its graphical options, data manipulation features, and SQL editor complexity. It lacks some advanced statistical tools and responsive customer support. Salesforce Einstein Analytics needs more transparency in data models, regional customization, and better large data volume handling. The high pricing and mobile compatibility are also concerns.
Ease of Deployment and Customer Service: Zoho Analytics provides deployment options in private, public, and hybrid clouds, offering flexibility. While customer service is generally well-rated, timely support can be an issue. Salesforce Einstein Analytics operates on a public cloud, praised for its Salesforce integration. Customer service is efficient, though faster response times are desired.
Pricing and ROI: Zoho Analytics is reasonably priced, especially when bundled with Zoho One, and offers transparent pricing for good ROI. Salesforce Einstein Analytics is noted for higher costs, justified by its extensive features and CRM integration, but may be expensive for small businesses.
To learn more, read our detailed
Salesforce Einstein Analytics vs. Zoho Analytics Report (Updated: April 2025).
