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Salesforce Einstein Analytics vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.
Sentiment score
7.6
Zoho Analytics saves time, improves decision-making, and reduces costs for $50 monthly, enhancing focus on data analysis.
 

Customer Service

Sentiment score
7.1
Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.
Sentiment score
7.4
Zoho Analytics support is praised for responsiveness but criticized for documentation mismatches, call delays, and occasional slow resolutions.
Tech support for Salesforce Einstein Analytics is generally good.
 

Scalability Issues

Sentiment score
7.5
Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.
Sentiment score
6.8
Zoho Analytics is scalable and efficient, accommodating diverse users and data needs, comparable to Qlik Sense in capabilities.
 

Stability Issues

Sentiment score
7.9
Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.
Sentiment score
7.5
Users find Zoho Analytics mostly stable with minimal downtime, appreciating its responsiveness, though some suggest performance improvements.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
 

Room For Improvement

Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.
Zoho Analytics needs improved graphics, data connectivity, user interface navigation, and more intuitive options for users seeking better functionality.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
 

Setup Cost

Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.
Zoho Analytics offers reasonable pricing starting at a few dollars, with better value for enterprises using Zoho One.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
In general, I would rate it as a little bit on the expensive side compared to other available options.
 

Valuable Features

Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.
Zoho Analytics is a powerful tool with extensive features for intuitive visualization, collaboration, and automated reporting, enhancing data-driven insights.
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
It allows for a personalized customer experience by providing insights.
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
24
Ranking in other categories
Reporting (11th), Data Visualization (10th), Embedded BI (7th)
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.8% compared to the previous year. The mindshare of Zoho Analytics is 0.5%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
Laban Kipngeno - PeerSpot reviewer
It's come along way, reviewing it in 2025, and it's a lot more versatile than it was 2 years ago.
Zia serves as a powerful tool for efficiently navigating and retrieving insights from extensive datasets. It enables users to perform rapid searches and gain quick access to relevant information, streamlining the process of analyzing and understanding large volumes of data. This capability significantly enhances decision-making by providing timely and accurate insights tailored to the user's needs.
report
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856,873 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
15%
Manufacturing Company
7%
Healthcare Company
6%
Educational Organization
61%
Computer Software Company
8%
Financial Services Firm
4%
Insurance Company
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Zoho Reports
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Salesforce Einstein Analytics vs. Zoho Analytics and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.