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Pipefy vs WorkflowGen comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipefy
Ranking in Process Automation
9th
Average Rating
8.4
Reviews Sentiment
5.3
Number of Reviews
24
Ranking in other categories
Agentic Automation (5th), AI Agent Builders (9th)
WorkflowGen
Ranking in Process Automation
41st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (25th), Business Process Management (BPM) (37th), Rapid Application Development Software (32nd), Low-Code Development Platforms (37th)
 

Mindshare comparison

As of October 2026, in the Process Automation category, the mindshare of Pipefy is 0.5%, up from 0.2% compared to the previous year. The mindshare of WorkflowGen is 1.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Pipefy0.5%
WorkflowGen1.3%
Other98.2%
Process Automation
 

Featured Reviews

Tamires dos Santos Andrade - PeerSpot reviewer
PMO Manager at a financial services firm with 10,001+ employees
Workflow automation has transformed portfolio control and centralizes cross‑department requests
Something I would like to see improved in Pipefy is the dashboards. They are good, but they are a little limited. This point is important, and I would also like to see a bit more clarity in the use of AI tokens. Pipefy already offers connection and artificial intelligence tools that help you with your forms and make the process much more intuitive, but it is still a bit obscure regarding consumption, how that consumption occurs, and how to build this in a way that is relatively economical. Another important thing is related to cost. Pipefy's license cost is a high cost compared to other players in the market, but so far it has been worth it. Another thing I would suggest is if they had a white-label option where we could put a bit more of the company's identity. Pipefy already is white label, but the customization options are a little more limited. Turning that into a more attractive page would be nice for some companies so that we can incorporate it into our portals.
CO
SAP Solution Lead at Johnson & Johnson
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Pipefy helped create more predictable, organized, and scalable operational processes."
"Pipefy has had a positive impact on my organization by helping the collections team convert invoices that were overdue into paid invoices and, consequently, cash for the company."
"Pipefy makes it easier to organize clients, demands, and other elements to optimize processes."
"Pipefy really improved my routine and reduced some errors."
"Throughout the whole time I used Pipefy, I liked it a lot, it is very practical and very fast, and I never had problems."
"My advice to other people who are thinking about using Pipefy is that it is a great tool to use in daily work, giving visibility of all the necessary information needed."
"The specific positive outcome I noticed after using Pipefy is that the visual infrastructure makes the operationalization process easier with the teams."
"In terms of money and time saved, Pipefy is a great time saver overall, reflecting in analysts handling additional projects beyond ticket management."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
"Took few hours to build workflows with ready-to-use templates, so we had improved productivity."
"It’s easier, more controlled and automatized checks of the budget through this system."
 

Cons

"Pipefy can be improved by creating a more complete integration with WhatsApp."
"The impact of Pipefy was a lot of work and I had to replace it due to no clear benefit because the cost made it unviable."
"The ease of automations in Pipefy is something that is very good, but if the user doesn't know how to use it, it can create rework and errors, because sometimes the logics conflict with each other."
"I find Pipefy's customer support really bad and unsatisfactory."
"Pipefy can be improved with processes not only following Kanban styles but other kinds of processes that have more paths, not just a single, direct path, but they have bifurcations."
"Pipefy's customer support is not good, as I go through many bots before reaching a human service."
"A potential improvement would be for Pipefy to send a message when something takes, for example, four days with nothing happening or it is still waiting for an answer or needs approval."
"I think an improvement, a good improvement, would be on the cost. I think it is a slightly expensive platform and a slightly expensive system."
"This solution needs to be more customizable."
"Yes, for email notification but it could also be with company network."
"The reports for users. The reports with more details; we have to generate them by the database."
report
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915,341 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
23%
Construction Company
16%
Outsourcing Company
13%
Retailer
7%
Comms Service Provider
20%
Construction Company
14%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
Large Enterprise13
No data available
 

Questions from the Community

What needs improvement with Pipefy?
I have been making adjustments daily. At this specific moment, leadership is still looking for ways to optimize it much more, of course, but I do not feel a lack of features because I have everythi...
What is your primary use case for Pipefy?
At KPMG, I used Pipefy mainly for handling support and requests. I handled job and project tickets for partners and managers, taking care of all the administrative work, reputational and financial ...
What advice do you have for others considering Pipefy?
The control aspect of Pipefy for leadership also helps so that we do not get lost, because since there is a very high workload, this helps us have better organization. The automation and control of...
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Comparisons

 

Overview

 

Sample Customers

1. Accenture 2. Coca-Cola 3. Santander 4. IBM 5. Unilever 6. Siemens 7. Johnson & Johnson 8. Deloitte 9. PwC 10. Nestle 11. General Electric 12. Microsoft 13. Oracle 14. Amazon 15. Facebook 16. Google 17. Apple 18. Uber 19. Airbnb 20. Netflix 21. Adobe 22. Salesforce 23. Cisco 24. Intel 25. HP 26. Samsung 27. Sony 28. Toyota 29. Volkswagen 30. BMW 31. Mercedes-Benz 32. Audi
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Pipefy vs. WorkflowGen and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.