We performed a comparison between Pardot and SAS Marketing Automation based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."It's easy to create email templates and landing pages."
"The product is stable."
"The most valuable feature is the customization of the solution."
"The solution can be easily integrated with Salesforce."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"It has made email marketing quicker and easier."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"Campaign tracking is a valuable feature."
"SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign. It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report."
"You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users."
"Lacks sufficient free custom fields."
"Pardot must be synced with Salesforce."
"Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."
"Needs to improve list building."
"For new people, the installation of the tool can be difficult."
"The solution is quite expensive, at least, for smaller teams."
"You need to buy connectors to integrate Marketing Automation with various suppliers. For example, if I want to see the data through Power BI, I need a connector to see the data directly. Otherwise, you need to do everything manually. You have to download information from SAS and then save a text file, and then I can import it into Power BI. I would like Marketing Automation to have this native functionality without the need to pay more for connectors."
"The product is highly customizable, but the marketing and business teams want a lot of things to be built out of the box. A lot of features that could be out of the box aren't there. The main concern is to keep the system in such a way that it provides you with some out-of-the-box features and some customizable features as well."
Pardot is ranked 6th in Marketing Automation with 9 reviews while SAS Marketing Automation is ranked 7th in Marketing Automation with 2 reviews. Pardot is rated 8.0, while SAS Marketing Automation is rated 7.6. The top reviewer of Pardot writes "Offers an easy initial setup phase and good ROI". On the other hand, the top reviewer of SAS Marketing Automation writes "It's good at visualizing large amounts of data ". Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub, whereas SAS Marketing Automation is most compared with Salesforce Marketing Cloud, SAP CRM and Siebel Marketing Resource Management. See our Pardot vs. SAS Marketing Automation report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
