Oracle Eloqua vs StructuredWeb comparison

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Oracle Eloqua

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Executive Summary

We performed a comparison between Oracle Eloqua and StructuredWeb based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Oracle Eloqua vs. StructuredWeb Report (Updated: September 2025).

Oracle Eloqua vs. StructuredWeb

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

StructuredWeb

Ranking in Marketing Automation

7th

Average Rating

9.0

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

Channel Marketing Software (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. The mindshare of StructuredWeb is 1.9%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	7.3%
StructuredWeb	1.9%
Other	90.8%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Joan Morales

Head of Partner Marketing at Klaviyo Inc.

Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool

The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup was straightforward."

"The ease of maintenance is the most valuable feature."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"It is a user-friendly product."

More Oracle Eloqua pros

"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."

"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."

Cons

"The solution does not have a good database architecture."

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The solution could improve by having a more user-friendly interface."

"The cost of the solution has room for improvement."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Reporting is very clunky and not user friendly."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

More Oracle Eloqua cons

"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."

"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"Oracle Eloqua's pricing is medium."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"The solution is expensive."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

12%

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

No data available

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

What is your experience regarding pricing and costs for StructuredWeb?

The pricing for StructuredWeb is not cheap; it's certainly one of the more expensive projects of its type within the company. However, it is cheaper than E2open used to be for VMware, which had a l...

What needs improvement with StructuredWeb?

To improve the solution, I think the most important change would be expanding the number of files supported for import. One of the ongoing issues we've had is the platform's ability to consume cont...

What is your primary use case for StructuredWeb?

My main use cases for StructuredWeb are twofold: one is for posting content for our reseller partners to consume and co-brand with, which is primarily for our larger reseller partners. For smaller ...

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Product Reports

Oracle Eloqua

Download Oracle Eloqua product report

Download StructuredWeb product report

Also Known As

Eloqua, Oracle Marketing Cloud

No data available

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

StructuredWeb revolutionizes channel sales marketing with an AI-first platform addressing challenges like fragmented execution, manual distribution, and low engagement. Enterprises such as IBM, Google, and Dell use StructuredWeb to transform partner campaign processes.

StructuredWeb's intelligent automation streamlines outreach, accelerates demand, and automates marketing communication. Its integrated features enable partners to launch multi-touch campaigns swiftly, offering guidance, personalization, and essential assets. The platform facilitates efficient partner engagement with smooth content syndication, personalized experiences, and a rich service marketplace.

What features define StructuredWeb?

Campaign Automation: Deploy multi-touch campaigns from one screen with global reach.
Content Syndication: Deliver content to partner sites effortlessly.
Marketplace & Add-Ons: Access pre-packaged marketing services easily.
Guided Partner Journeys: Ensure consistent campaign execution.
Platform Personalization: Tailor experiences based on partner profiles.

What benefits should users expect?

Faster Time to Market: Launch campaigns in under an hour.
Higher Partner Adoption: Boosts confidence and participation.
Measurable ROI: Use analytics for tracking engagements.
Scalable Efficiency: Generate demand without adding headcount.

StructuredWeb is implemented across industries like technology and services, enabling partners to enhance their sales capabilities while streamlining marketing efforts. Organizations rely on it to automate tasks and optimize partner collaboration.

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE

Oracle Eloqua vs. StructuredWeb