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Oracle Eloqua vs StructuredWeb comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Eloqua
Ranking in Marketing Automation
4th
Average Rating
8.8
Reviews Sentiment
5.7
Number of Reviews
36
Ranking in other categories
No ranking in other categories
StructuredWeb
Ranking in Marketing Automation
7th
Average Rating
10.0
Reviews Sentiment
4.8
Number of Reviews
2
Ranking in other categories
Channel Marketing Software (2nd)
 

Mindshare comparison

As of August 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 8.1%, down from 11.5% compared to the previous year. The mindshare of StructuredWeb is 1.8%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
Joan Morales - PeerSpot reviewer
Improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool
The best features in the solution include the ease of use and flexibility of the tool, and its ability to accommodate different kinds of features and needs that we always come across and need to solve for. The ability to provide content and deliver content to an international audience of channel partners is significant for us. Being able to cater to international users globally is one of the great uses of the tool. StructuredWeb can implement AI capabilities within the tool, which we have deployed, is really quite unique and very helpful. Additionally, the ability to translate content to any language with AI translation integrated as part of the tool allows one partner to access a piece of content and translate it to any language for their own use. My impression of the solution's focus on partner marketing is that it has improved our marketing efforts. We have been able to replace existing tools that we had with multiple tools. Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective. It has improved our TCO and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's engine framework is quite simple, giving you the agility you need in the business."
"The solution is stable."
"It is a user-friendly product."
"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."
"The ease of maintenance is the most valuable feature."
"The solution is good for B2B email marketing."
"​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."
"Lead scoring has helped with the process of qualifying leads."
"Consolidating everything in one single tool—StructuredWeb—has allowed us to save costs through the process and solve for lower management costs from our perspective, and also helped us to provide a better experience for our partners because now everything is in the same tool instead of managing two different tools that do not talk to each other easily, improving the experience for partners."
"The best part is that they have these Assistant AI and Edit AI capabilities that truly allow our partners to take our demand gen campaigns and essentially utilize our back-end data to build out accurate claims around our technologies."
 

Cons

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."
"The solution does not have a good database architecture."
"The reporting features should be improved."
"The solution should consider adding functionality related to event listening, such as webhooks."
"​Reporting is very clunky and not user friendly.​"
"The product's initial setup process could be better."
"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."
"The cost of the solution has room for improvement."
"If anything, it would be the pricing. I get nervous about how many partners will use the service, as it is based on a schedule."
"Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing."
 

Pricing and Cost Advice

"It's quite expensive."
"Oracle Eloqua can be expensive compared to alternatives."
"Our licensing costs are yearly."
"The solution is expensive."
"The tool is pricey compared to products like Marketo."
"Oracle Eloqua is quite an affordable solution."
"Oracle Eloqua's pricing is medium."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Financial Services Firm
15%
Manufacturing Company
9%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to purchase it as an add-on. It would also be helpful to have a social media manage...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate emails. And we can do email marketing. It also has the ability to create Lead ca...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.
What is your experience regarding pricing and costs for StructuredWeb?
The pricing and setup costs are fairly priced; it's not the cheapest tool out there, there are cheaper ones, but you are paying for what you get. If you want good support, good quality of assistanc...
What needs improvement with StructuredWeb?
Areas that may have room for improvement include continuing to evolve as AI continues to evolve; the capabilities and the use cases of how AI can be used for partners are areas they are developing....
What is your primary use case for StructuredWeb?
The use case involves providing a one-stop enablement and marketing hub for our channel partners and agency partners to access all the enablement and marketing resources materials that they need in...
 

Also Known As

Eloqua, Oracle Marketing Cloud
No data available
 

Overview

 

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
IBM, ServiceNow, Ingram, Veeam, Google, Zoom, Qlik, Arrow, Dell, Microsoft, TD Synnex, HPE
Find out what your peers are saying about Oracle Eloqua vs. StructuredWeb and other solutions. Updated: August 2025.
865,384 professionals have used our research since 2012.