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Oracle Analytics Cloud vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
15th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
27
Ranking in other categories
Data Visualization (11th)
Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
18th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the BI (Business Intelligence) Tools category, the mindshare of Oracle Analytics Cloud is 1.2%, down from 2.4% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Oracle Analytics Cloud1.2%
Salesforce Einstein Analytics1.1%
Other97.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Vaclav-Biba - PeerSpot reviewer
BI/DW Consultant at Neit Consulting
Enhanced analytics through metadata-driven reporting with enterprise-level visualizations enables competitive advantage
In my opinion, what can be better in Oracle Analytics Cloud these days is primarily about pricing. I am from the Czech Republic, which is our main market. The situation here in the Czech Republic is that Power BI rules the world. There are two main reasons for this. First, speaking about the Czech Republic specifically, and second, the Power BI pricing model appears cheaper compared to Oracle Analytics Cloud. The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution can scale."
"Data preparation is fantastic and fast. We were able to use multiple data sources and prepare the data quickly."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"The most valuable features of the solution are dashboarding and data visualization."
"The technical support services are good."
"This is a stable and scalable solution."
"The solution is user-friendly."
"The scalability is acknowledged as pretty good, although my evaluation is limited because I used the tool for a short period."
"We have found the scalability to be very good."
"It is a comprehensive solution. It has everything in it. I can easily find what I need."
"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."
"The tool is a cloud-based solution capable of integrating any kind of data in the world."
"The inbuilt features, like pictorial representation of the data and the ability to remap and realign the data, provide clarity in understanding sales perspectives."
"The solution scales extremely well."
"The out-of-the-box features are good for companies that want to try analytics and data science interventions."
"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."
 

Cons

"The pricing model in Microsoft is more straightforward. With Oracle, you have the data visualization and enterprise lines, and to put it simply, both appear as more expensive options for customers trying to get oriented in the segment."
"It should simplify data connectivity and modeling, making data extraction more streamlined and adaptable for diverse use cases."
"The solution could be more flexible."
"Its machine learning and visualization capabilities can be improved. There should be more visualization options."
"The scalability has room for improvement."
"Sharing dataflows is not possible at this time, and the custom chart functionality is not available."
"The migration of older dash tools from the classic interface of Oracle BI prior to OAS launch to the newer Data Visualization and Oracle Analytics Cloud interfaces, including dashboards and metadata, is currently a cumbersome process. Improvements in this area would be highly beneficial. Additionally, the administration of the cloud, particularly the startup of services and linking of the WebLogic server and integrated components, takes longer than desired. In today's enterprise landscape, waiting forty minutes for the server to be operational is quite lengthy; ideally, this process should take a maximum of four minutes. It would be excellent to incorporate metadata management as an integral part of the Oracle Analytics Cloud. When dealing with integrated data from various sources, tracking data lineage and the entire data life cycle, from sources to report development and the mapping of reports to specific dashboards, should be seamlessly managed within the Oracle Analytics Cloud. This would eliminate the need for additional tools. Drawing a comparison, tools like Tableau have a feature enabling metadata management, making it easier to trace the complete data lineage of reports. Managing over seven hundred and thirty-six business dashboards, the metadata management capability within Tableau simplified the process of understanding how reports were developed, including details like associated tables, users, linked views, materialized views, data segmentations, ETL jobs, and the data warehouse stages. Enhancing metadata tracking within the Oracle Analytics Cloud layout would facilitate easy and practical management of the complete data life cycle, encompassing user accessibility and report permissions."
"The product should improve its user interface. It should be welcoming and modern. Developers should also find it easier to build data models. Oracle Analytics Cloud needs to have better visualizations and more options in the marketplace."
"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."
"If a user leaves your organization, you shouldn't lose the visibility of all of the records."
"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
"The price of Salesforce Einstein Analytics is quite a bit expensive for the region of Mexico. I think the price of the product could be better."
"The product is expensive."
"Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets."
"They have a lot of opportunity to improve BI tools. With Einstein Analytics, we have a very minimal scope."
 

Pricing and Cost Advice

"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"The tool's pricing is not unreasonable or non-competitive."
"I would rate it a five out of five in terms of the value received for the price charge."
"A highly cost-effective solution"
"We pay on a monthly basis and it is $10 per user each month."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"I rate the solution's pricing a seven out of ten."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"The solution is expensive."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
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Top Industries

By visitors reading reviews
Government
14%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
7%
Computer Software Company
11%
Financial Services Firm
11%
Manufacturing Company
10%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise7
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
 

Also Known As

Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
Einstein Analytics, Salesforce Wave Analytics
 

Overview

 

Sample Customers

Sejong Hospital
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Oracle Analytics Cloud vs. Salesforce Einstein Analytics and other solutions. Updated: February 2026.
881,565 professionals have used our research since 2012.