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Oracle Analytics Cloud vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
10th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
26
Ranking in other categories
Data Visualization (7th)
Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the BI (Business Intelligence) Tools category, the mindshare of Oracle Analytics Cloud is 2.5%, down from 2.6% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Enrique Pacheco Salinas - PeerSpot reviewer
Advanced analytics facilitate strategy development but demand specialized expertise and better support
Oracle Analytics Cloud is not very user-friendly, however, it is robust and capable of performing a wide range of tasks. However, skilled personnel are needed to operate it effectively due to its complexity. In addition, the brand name carries significant value as many large companies and banks are familiar with Oracle.
Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features that I find to be the most valuable are the BAS (Business Analytics), the Narrate feature, and the auto-visualization."
"It has the best feature for data augmentation."
"A valuable feature is the speed of the solution."
"It's valuable feature is that it is user-friendly and doesn't require much time for understanding. The solution is stable. The initial setup was straightforward."
"The AI/ML enablement is useful, as many reporting tools do not offer machine learning models as of now, without writing customized code."
"The solution can scale."
"Data preparation is fantastic and fast. We were able to use multiple data sources and prepare the data quickly."
"The technical support services are good."
"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"
"The out-of-the-box features are good for companies that want to try analytics and data science interventions."
"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it."
"The solution scales extremely well."
"We have found the scalability to be very good."
"I find Salesforce Einstein Analytics valuable because it is easier to use within Salesforce."
"It's scalable."
"There is definitely a lot of ROI in it."
 

Cons

"One area of improvement is associated with more connectors needing to be added such as Microsoft OneDrive, Teradata and a few others. I think the list is limited to the top ones now."
"The interfaces could be improved and some in-memory operations could be built in."
"Its FAW feature has limitations in terms of usage."
"The price of the solution could be lower."
"When you implement the product on a small scale, it doesn't generate any ROI."
"Sharing dataflows is not possible at this time, and the custom chart functionality is not available."
"Its machine learning and visualization capabilities can be improved. There should be more visualization options."
"The scalability has room for improvement."
"I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards."
"The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."
"There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language."
"The tool needs to simplify its features."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
"Better pricing would make it available to more users and we would likely use it more broadly within the organization."
"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."
"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
 

Pricing and Cost Advice

"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"A highly cost-effective solution"
"We pay on a monthly basis and it is $10 per user each month."
"I rate the product's pricing a nine on a scale of one to ten, where one is cheap, and ten is expensive."
"I don't know the exact cost, but its pricing was good. Its pricing was competitive. I would rate it a three out of five in terms of pricing."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"I would rate it a five out of five in terms of the value received for the price charge."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"I rate the solution's pricing a seven out of ten."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"The solution is expensive."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
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Top Industries

By visitors reading reviews
Educational Organization
18%
Government
11%
Computer Software Company
10%
Financial Services Firm
9%
Computer Software Company
18%
Financial Services Firm
14%
Manufacturing Company
7%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
The pricing of Oracle Analytics Cloud is quite expensive, fitting for a premium tool. However, the cost raises expectations for partner support that are not met, especially for smaller companies wh...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
 

Also Known As

Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
Einstein Analytics, Salesforce Wave Analytics
 

Overview

 

Sample Customers

Sejong Hospital
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Oracle Analytics Cloud vs. Salesforce Einstein Analytics and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.