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Oracle Analytics Cloud vs Salesforce Einstein Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Analytics Cloud
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
28
Ranking in other categories
Data Visualization (10th)
Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
19th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the BI (Business Intelligence) Tools category, the mindshare of Oracle Analytics Cloud is 1.2%, down from 2.3% compared to the previous year. The mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Oracle Analytics Cloud1.2%
Salesforce Einstein Analytics1.1%
Other97.7%
BI (Business Intelligence) Tools
 

Featured Reviews

DavidMalizia - PeerSpot reviewer
Head Of Data And Ai at a tech services company with 11-50 employees
Data projects have grown rapidly and support complex analytics and quick dashboard delivery
Some things that could be improved in Oracle Analytics Cloud is definitely the way it works. In some cases, for example, if you want to create analytic functions such as the percentage of a measure over another, which is a straightforward question you might ask, it appears simple to do, but the result is not what you expect. I would make it more user-friendly in terms of creating new measures. The measure creation feature could be improved. In terms of functionality, there are not many functions that are completely missing. There is one aspect that if you compare it with Power BI from Microsoft, which works completely in memory and therefore puts everything in memory to allow many calculations on the fly on what is in memory, that is missing, but it is architecturally different and would not be possible to ask for something like that. Some time features and time series analysis functions could be improved. Calculating a year ago and previous period functions could definitely work with some improvement.
Sunny Nair - PeerSpot reviewer
Solution Architect And Senior Consultant at Keysight Technologies
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is user-friendly."
"Mobility is the most valuable feature for us. All employees can access it from anywhere. It is a big advantage for us."
"The product is easily customized."
"I have found that the scalability quality of Oracle Analytics Cloud works extremely well."
"The technical support is excellent, and they respond quickly."
"Analytics Cloud allows you to merge various data types and structure data from multiple sources."
"It's great for consolidation and creating one source of truth."
"Oracle Analytics Cloud's most valuable feature is its visualization."
"The fact that the solution is visually appealing because of its lightning interfaces can be considered one of its most valuable features"
"The inbuilt features, like pictorial representation of the data and the ability to remap and realign the data, provide clarity in understanding sales perspectives."
"The way Salesforce Einstein Analytics is structured in terms of the work assignments and the user profile is very good."
"Salesforce Einstein Analytics is a simplified CRM. It's integration is good."
"Transparency is the most valuable feature of this solution."
"The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI."
"Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well."
"Einstein Analytics provides insights into what we are doing and how we are doing it. It tells us what benchmarks we need to hit consistently to achieve our goals. In sales, there is sometimes a disconnect between actions and objectives. We aren't necessarily going to close a deal because we call X number of people. There are some underlying skills that add nuance to these metrics."
 

Cons

"The implementation of generative AI and machine learning should improve"
"At this time, dataflows cannot be shared, but I think that this should be enhanced."
"As with most BI tools, the visualizations can be made much nicer. Currently, it has standard visualizations. They've been adding new visualizations, but we see animated visualizations from other vendors. It would be nice to have similar visualizations, such as the swarming visualizations, which are fairly new and very popular at the moment. I haven't seen that with Oracle. That would be nice."
"The product should improve its user interface. It should be welcoming and modern. Developers should also find it easier to build data models. Oracle Analytics Cloud needs to have better visualizations and more options in the marketplace."
"The price of the solution could be lower."
"I looked at the predictive analytics feature in Oracle Analytics Cloud, but I used it very little because, everything considered, it does not add very much."
"It's not a failure of the product; it's just an architectural choice. It has to do with data modeling. I'm comparing this to another product, which is Oracle's developer client and probably called Oracle BI Developer Client Tool. The data modeler, which is cloud-based, and Oracle BI Developer Client Tool, which is local or on-premises-based, both can do the same thing in data modeling. However, the cloud tool does not have as many features as the Oracle BI Developer Client Tool, which is closest to the OBIEE Administration Tool with full feature data modeling, metadata development, and so forth. In a complex environment or implementation, that is the capability that you need."
"One area of improvement is associated with more connectors needing to be added such as Microsoft OneDrive, Teradata and a few others. I think the list is limited to the top ones now."
"Salesforce is working very rigorously on improvements with each release."
"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful."
"They can provide more end-user customizations. There should be the possibility for the end-users to change some elements in the interface. I have a way of doing my job. My colleague may have his own way of doing his job. If I ask for a change, it'll change for everyone. It'll be good to have some end-user personalizations. I can't see many in Salesforce right now."
"All of the timesheets and appraisal management I have not been happy with. There should be some improvements. For example, as a management team, our managers do not have access to see a summary report, such as who is on leave today or how many hours each person logged in. You have to get into individual users and see. You cannot see a summary report, the reporting is missing. There should improve the reports."
"If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time."
"If a user leaves your organization, you shouldn't lose the visibility of all of the records."
"The product must be more transparent."
"There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline."
 

Pricing and Cost Advice

"Oracle Analytics Cloud's pricing is generally higher than that of other vendors."
"I would rate it a five out of five in terms of the value received for the price charge."
"Bottom line, the cost is really, really cheap compared to other solutions. Oracle has made a huge effort on the pricing."
"We pay on a monthly basis and it is $10 per user each month."
"The product’s pricing is expensive. However, feature-wise, it fits the requirements of enterprise customers."
"A highly cost-effective solution"
"The price is reasonable; it's quite a bit lower than Tableau and Spotfire."
"It is an expensive platform."
"The solution is expensive."
"Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
"Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
"The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
"I rate the solution's pricing a seven out of ten."
"Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
"Price-wise, Salesforce Einstein Analytics is an expensive tool."
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Top Industries

By visitors reading reviews
Government
12%
Financial Services Firm
9%
Manufacturing Company
8%
Computer Software Company
6%
Financial Services Firm
11%
Manufacturing Company
10%
Computer Software Company
8%
Educational Organization
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise7
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise4
Large Enterprise12
 

Questions from the Community

Which Oracle product is better - OBIEE or Analytics Cloud?
Oracle OBIEE is designed to be relatively easy to set up and has a helpful customer support staff at the ready to assist customers. These are two attributes that make this system quite valuable. OB...
What do you like most about Oracle Analytics Cloud?
The ability to quickly search for and access relevant data is crucial.
What is your experience regarding pricing and costs for Oracle Analytics Cloud?
Pricing for Oracle Analytics Cloud works with how much you want it to cost. We have clients who have bought large amounts of Oracle and the price per product has gone down massively because they bo...
What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
 

Also Known As

Oracle Analytics Cloud Service, OAC, Oracle Data Visualization, Oracle Data Visualization Cloud Service, ODV
Einstein Analytics, Salesforce Wave Analytics
 

Overview

 

Sample Customers

Sejong Hospital
ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Find out what your peers are saying about Oracle Analytics Cloud vs. Salesforce Einstein Analytics and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.