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MicroStrategy vs SAP Analytics Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
7th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
Embedded BI (2nd)
SAP Analytics Hub
Ranking in BI (Business Intelligence) Tools
31st
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
Data Integration (49th)
 

Mindshare comparison

As of July 2025, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 2.8%, down from 3.7% compared to the previous year. The mindshare of SAP Analytics Hub is 0.3%, down from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MicroStrategy has what they call the Semantic Graph — an enterprise-grade semantic graph — and I think the technology is fantastic."
"The hyperintelligence is the most valuable feature."
"​Scalability is the best thing. You can really scale."
"The mobile for MicroStrategy is the best of all the BI platforms. As a separate product for the mobile device, MicroStrategy is the entire BI platform. It is an enterprise solution, a separate unit, etc."
"The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."
"Scalability is fantastic. It can go from a small operation up to a gigantic operation. ​"
"​Visual Insight gives you the capability of doing self-service analytics. This has been the most powerful and valuable feature.​"
"The most important feature is the way it handles ad hoc queries and provides formatted reports."
"This product provides good reports using a single pane of glass."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
 

Cons

"One of the things that I want to see MicroStrategy do is become more cloud native. Right now, the deployment on cloud is very easy to ruin, it is very much like spinning up separate VMs."
"We've found the scalability to be very good. However, it depends on the environment. In general, it could be much better."
"It is actually pretty complicated to use.​ It is complicated enough that user adaptation is sometimes difficult. We developed more experts rather than people using it.​"
"It is performing well, but sometimes we have complex requirements and the performance decreases, and then we have to find another way to make it perform again. That is what you encounter when use the project, but that's inevitable because if we would have used another product, we would've had the same thing."
"The implementation itself was pretty straightforward. The tricky part was understanding MicroStrategy's licensing model, which was a bit convoluted back then."
"They should give proper industry-based tutorials so that one can learn it easily and implement it based on the requirements. They should give more MMP files so that we can import a whole project altogether and learn from that project."
"They need to do a better job In its ability to allow end users to produce their own reports, metrics, and self-service business intelligence."
"I want to be able to have one report that's delivered to 30 different people and all 30 different people see something different. Now, you can do that today with metrics. You cannot do that with attributes. There's a component of that which, if an attribute is on granularity-one and another is on granularity-two, and you remove granularity-one, you're now going to be summing to a level that you did not expect before."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"The interface can be simplified because it is not a user-friendly experience."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"The technical support for Analytics Hub is limited and could be improved."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
 

Pricing and Cost Advice

"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"There is no subscription, I am using the free version."
"They offer yearly as well as perpetual licenses."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"The price of MicroStrategy is reasonable."
"It is an expensive solution."
"The pricing is reasonable."
"The product is expensive."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Retailer
8%
Insurance Company
8%
Computer Software Company
17%
Financial Services Firm
10%
Healthcare Company
10%
Energy/Utilities Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
What do you like most about SAP Analytics Hub?
Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
STIB-MIVB
Find out what your peers are saying about MicroStrategy vs. SAP Analytics Hub and other solutions. Updated: July 2025.
861,803 professionals have used our research since 2012.