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MicroStrategy vs SAP Analytics Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
162
Ranking in other categories
Embedded BI (3rd)
SAP Analytics Hub
Ranking in BI (Business Intelligence) Tools
30th
Average Rating
7.2
Reviews Sentiment
6.5
Number of Reviews
8
Ranking in other categories
Data Integration (50th)
 

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 1.3%, down from 3.3% compared to the previous year. The mindshare of SAP Analytics Hub is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
MicroStrategy1.3%
SAP Analytics Hub0.8%
Other97.9%
BI (Business Intelligence) Tools
 

Featured Reviews

AS
Lead Software Engineer at Momentus
Provides strong data visualization and security while easing deployment across multiple sectors
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements. MicroStrategy's data visualization capabilities are great, and I would rate them nine out of 10.
Nitesh Agrawal - PeerSpot reviewer
Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.
Integration and security have improved, but search functionality and clarity of future direction need enhancement
The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are drill down, dashboards, documents, bringing everything under one roof, and visualizations."
"I think what we're currently excited about is the ability to integrate R. Most of our data scientists use R for their modeling. I heard at one of the sessions, here at MicroStrategy World 2018, that you can put your R scripts directly into MicroStrategy, so any modeling effort that you've done in the past can be transferred into MicroStrategy."
"We've made it an open BI platform, so that all our business analysts can build their own dashboards and Dossiers."
"MicroStrategy's solution for mobile is very good."
"Speed for high level aggregation by using Intelligent Cubes."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
"With the new version that's coming out, I think they have simplified a lot of things. Also, when it comes to the administration part, and sharing, and the collaboration features, they are really great. You can send out comments with a filter to someone in your organization, and if the person clicks on it, he actually ​sees what you are seeing. So that's really great."
"Semi-automatic support of implementing date dimensions, including delta to prior year implementation."
"This product provides good reports using a single pane of glass."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
 

Cons

"When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry."
"The graphs available for the new dashboard of version 10 are weak."
"Getting our data to work with the tool is where we are having issues.​"
"It needs row-level security, column-level security, on attributes. I want to be able to handle full-scale security model from the semantic layer, flat out."
"I want to be able to have one report that's delivered to 30 different people and all 30 different people see something different. Now, you can do that today with metrics. You cannot do that with attributes. There's a component of that which, if an attribute is on granularity-one and another is on granularity-two, and you remove granularity-one, you're now going to be summing to a level that you did not expect before."
"MicroStrategy is not cloud native today and some of their APIs are a little limiting.​"
"Data writeback, and on-the-fly predictive analysis results from R and Python could be improved."
"Data preparation-wise, it was not so straightforward with respect to getting different sources. Preparing or transforming the data inside and then bringing it onto the dashboard was a bit difficult, and the experience could have been better."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"The technical support for Analytics Hub is limited and could be improved."
"The interface can be simplified because it is not a user-friendly experience."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
 

Pricing and Cost Advice

"The licensing is a bit high per user."
"We have one of the best pricing available, but we can't disclose that information."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"We have a license with packages, and there are additional costs for extra components."
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
"They offer yearly as well as perpetual licenses."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"It is an expensive solution."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
"The product is expensive."
"The pricing is reasonable."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Computer Software Company
7%
Insurance Company
7%
Manufacturing Company
15%
Transportation Company
7%
Retailer
7%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise100
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise3
Large Enterprise3
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data l...
What advice do you have for others considering SAP Analytics Hub?
When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
STIB-MIVB
Find out what your peers are saying about MicroStrategy vs. SAP Analytics Hub and other solutions. Updated: December 2025.
880,954 professionals have used our research since 2012.