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Microsoft Purview Audit vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Audit
Ranking in Log Management
35th
Average Rating
8.2
Reviews Sentiment
5.1
Number of Reviews
4
Ranking in other categories
Microsoft Security Suite (31st)
WhatsUp Gold
Ranking in Log Management
39th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (31st), Network Monitoring Software (23rd), Server Monitoring (14th), IT Infrastructure Monitoring (17th), Configuration Management (20th), Cloud Monitoring Software (24th), Network Traffic Analysis (NTA) (11th)
 

Mindshare comparison

As of July 2026, in the Log Management category, the mindshare of Microsoft Purview Audit is 1.1%, up from 0.4% compared to the previous year. The mindshare of WhatsUp Gold is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Log Management Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Audit1.1%
WhatsUp Gold0.7%
Other98.2%
Log Management
 

Featured Reviews

OK
Cloud Solution Engineer at a computer software company with 51-200 employees
Integrated auditing has strengthened data retention and improved incident investigations
I have seen areas for improvement, specifically in Microsoft Purview Audit or in general about Microsoft. I have had a situation with documentation. I had a customer who wanted to create alerts and they had Microsoft 365 Business Premium. In the documentation, it was noted that this license is enough for creating alerts. When we tried to make them, we noticed they cannot do it with Microsoft 365 E3 because the customer had limited features to manage alerts. The customer had to buy E3. We created Microsoft support requests, and they confirmed that the documentation displayed not the real situation and they have been going to update documentation. The same situation occurred now with implementing Microsoft Purview Audit in the last autumn. eDiscovery was combined with search and content search, and the documentation was not clear at the beginning. It was a little difficult to describe to customers that now it is a part of eDiscovery. Content search is a very simple functionality, while eDiscovery is a little difficult. I am not entirely sure why Microsoft is going in the way of combining these services because they are the same. However, for a customer who has never seen these services, it is difficult to understand quickly. The same situation occurs with litigation holds and some other holds. For any mail, I am trying to keep data. For example, emails are held for a year or two years, ten years, it does not matter. It is difficult to understand where to find this data and where these emails are being held. I need to use eDiscovery to find out all deleted data that was kept somewhere in some hidden folders of the mailbox. Regular customers and regular administrators know that on-premises Exchange, for example, allows them to find the data in some repository and review the list of kept data. However, with this hold, we do not have any functionality to review the list of kept data. It is difficult to understand for customers how to work with this. I had a case where I spent three or four hours working deeply with a customer to explain how to work with eDiscovery, why Content Search is not there when it was before, what is an eDiscovery case, and why we are talking about all of this just to review a list of kept emails. This is difficult.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform has significantly enhanced our operational insight into the overall Microsoft 365 environment."
"We're easily saving at least one hour per day using this solution."
"The overall user experience with Microsoft Purview Audit is of higher quality than when it was branded as Compliance Center, and Microsoft consistently updates and evolves functionalities and the overall experience."
"The main Microsoft feature is that it offers common integration of services, of data, of identity, meaning user accounts, user access, and privileged access."
"We've been using it for many years and we use it typically for early warning, as it notifies customers of problems prior to failure."
"It is very good at monitoring the network and keeps us up to date on the status of internal devices."
"This is a good, stable network monitoring solution for devices."
"The user interface is good enough."
"The solution effectively monitors network devices and servers."
"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The product is reasonably priced."
 

Cons

"We are still in the early stages of leveraging Microsoft Purview Audit. Currently, it's primarily used for the audit function."
"Areas for product improvement include enhancing customization options and integrating more comprehensive compliance features."
"I had a case where I spent three or four hours working deeply with a customer to explain how to work with eDiscovery, why Content Search is not there when it was before, what is an eDiscovery case, and why we are talking about all of this just to review a list of kept emails."
"We do have a Denial of Access happening."
"WhatsUp Gold should work on real-time monitoring and configuration management. If they succeed in doing this, the solution will cover all the network troubleshooting aspects and will be a benefit."
"The product is old and not updated."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"Setting up WhatsUp Gold is complicated and not easy because it requires managing SNMP and many complex settings in the devices it's monitoring, and fine-tuning it to fit our needs is also not very easy."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"There is a very big gap in the support."
"Honestly, I do not particularly like WhatsUp Gold. I think we should get rid of it."
"I might like to see a better interface in the future. It's not necessarily easy to integrate the product with other vendors."
 

Pricing and Cost Advice

Information not available
"Pricing is reasonable compared to other products."
"There is a license needed to use WhatsUp Gold."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The price of WhatsUp Gold is good."
"This is a well priced solution."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
"I'm not sure, but it's expensive. We don't pay any additional fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
11%
Construction Company
8%
Comms Service Provider
7%
Financial Services Firm
13%
Manufacturing Company
10%
Government
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Audit?
It is not so expensive in comparison with other products, but I can tell you about an example.
What needs improvement with Microsoft Purview Audit?
I have seen areas for improvement, specifically in Microsoft Purview Audit or in general about Microsoft. I have had a situation with documentation. I had a customer who wanted to create alerts and...
What is your primary use case for Microsoft Purview Audit?
I work with Defender for IoT by chance because I see that we have enough reviews for Defender for Office 365 today, and we need reviews for some Azure products. I work with Azure products such as L...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
What is your primary use case for WhatsUp Gold?
My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.
 

Overview

 

Sample Customers

Information Not Available
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about Microsoft Purview Audit vs. WhatsUp Gold and other solutions. Updated: June 2026.
902,988 professionals have used our research since 2012.