Microsoft Entra Verified ID vs Microsoft Purview Data Loss Prevention comparison

Microsoft Entra Verified ID and Microsoft Purview Data Loss Prevention are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #25 with an average rating of 8.0, while Microsoft Purview Data Loss Prevention is ranked #16 with an average rating of 7.5. Microsoft Entra Verified ID holds a 0.8% mindshare in Microsoft Security Suite, compared to Microsoft Purview Data Loss Prevention’s 2.8% mindshare. Additionally, 80% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 92% of Microsoft Purview Data Loss Prevention users who would recommend it.

Microsoft Entra Verified ID

Read 5 Microsoft Entra Verified ID reviews

1,459 Views
1,021 Comparison Views

80% willing to recommend

Microsoft Purview Data Loss...

Read 22 Microsoft Purview Data Loss Prevention reviews

8,122 Views
1,381 Comparison Views

92% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Data Loss...

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Data Loss Prevention based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention Report (Updated: July 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

July 2025

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Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Loss...

Ranking in Microsoft Security Suite

16th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (1st)

Mindshare comparison

As of August 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 2.8% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.8%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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HosmanRodriguez

Senior Compliance Manager at a hospitality company with 10,001+ employees

Nice dashboard, good data loss prevention, and helps with compliance

The data loss prevention is great. It can prevent things like credit card information from being taken. The data protection is excellent. We can use the solution on Windows and iOS. We mostly use it with Office 365 and ingest data sources from Microsoft. The solution is natively integrated and compliant across Azure. It takes into account critical regulations from around the world. We need to comply with various regulations. For our business case, it's very important. If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing. It helps us to reduce the likelihood of potential fines. We can educate users on how to handle sensitive data. By showing the records we keep and explaining the technologies implemented, we can provide awareness to our users. The solution offers good visibility into our environment. Our security team can use the product to monitor and track. Its dashboard allows us to show compliance in real-time. We've been able to reduce the time to action on insider threats. Security permissions are always being monitored. In general, it has saved us time and money when dealing with security. It's made us become more efficient. We've increased our compliance capabilities by 25%.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"I would recommend this solution to others because it's simple enough to deploy."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"Insider risk management and data retention are beneficial."

"The most valuable features are identifying sensitive data and issuing alerts."

"Microsoft Purview Data Loss Prevention's responses are faster. Its installation is also reliable. The security score helps with the security part."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."

"I like the sensitivity labels and data security posture management for AI."

"The tool's most valuable feature is in the area of OCR."

"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."

More Microsoft Purview Data Loss Prevention pros

Cons

"The tool's expensive nature is an area of concern where improvements are required."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"The platform can be challenging to navigate and has the potential for improvement."

"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"All the security operations are better defined in Forcepoint, while in Microsoft Purview Data Loss Prevention, you will have to use a specific workflow and then an application to release blocked emails."

"We faced a performance issue with the tool when we didn't get alerts for file uploads."

"A major improvement is required in the solution's incident handling and alerting."

"More training for end users on how it works would be beneficial."

"The AI advancements can improve the false positives."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The product has the best price-to-performance ratio."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"The pricing is reasonable."

"The solution’s pricing is reasonable."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"I am satisfied with the tool's pricing."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Healthcare Company

Financial Services Firm

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

See all answers

What needs improvement with Microsoft Entra Verified ID?

I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...

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What is your primary use case for Microsoft Entra Verified ID?

We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...

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What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

See all answers

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...

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What needs improvement with Microsoft Purview Data Loss Prevention?

Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

August 2025

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

August 2025

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

July 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: July 2025.

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