Microsoft Entra Verified ID vs Microsoft Purview Data Loss Prevention comparison

Microsoft Entra Verified ID and Microsoft Purview Data Loss Prevention are both solutions in the Microsoft Security Suite category. Microsoft Entra Verified ID is ranked #20 with an average rating of 8.3, while Microsoft Purview Data Loss Prevention is ranked #13 with an average rating of 7.8. Microsoft Entra Verified ID holds a 1.5% mindshare in Microsoft Security Suite, compared to Microsoft Purview Data Loss Prevention’s 2.6% mindshare. Additionally, 87% of Microsoft Entra Verified ID users are willing to recommend the solution, compared to 94% of Microsoft Purview Data Loss Prevention users who would recommend it.

Microsoft Entra Verified ID

Read 8 Microsoft Entra Verified ID reviews

1,138 Views
717 Comparison Views

87% willing to recommend

Microsoft Purview Data Loss...

Read 31 Microsoft Purview Data Loss Prevention reviews

7,456 Views
1,193 Comparison Views

94% willing to recommend

Microsoft Entra Verified ID

Microsoft Purview Data Loss...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Microsoft Entra Verified ID and Microsoft Purview Data Loss Prevention based on real PeerSpot user reviews.

Find out in this report how the two Microsoft Security Suite solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention Report (Updated: December 2025).

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

December 2025

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Helped 881,114 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

20th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Loss...

Ranking in Microsoft Security Suite

13th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (1st)

Mindshare comparison

As of January 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.5%, down from 1.7% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Loss Prevention	2.6%
Microsoft Entra Verified ID	1.5%
Other	95.9%

Microsoft Security Suite

Featured Reviews

MuhammadWaqar

IT Director at Interwood Mobel Pvt Ltd

Supports user management and authentication but needs simpler hybrid integration for broader adoption

I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.

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ClayHampton

Senior Infrastructure Engineer at a computer software company with 51-200 employees

Protects sensitive data across devices and helps address client compliance needs proactively

The reporting in Microsoft Purview Data Loss Prevention is a little easier than most Microsoft portals. I understand the licensing cost, especially if you're a Business Premium or in the SMB world, and a lot of clients run with a Business Premium. That comes with data loss prevention in a manual process, whereas E5 gives automation. Microsoft has said, 'Okay, here's your Microsoft 365 E5 compliance add-on that can go on the Business Premium.' So Business Premium users can get the data loss prevention features of E5, which is fantastic. That was the big point that they were missing, and I'm glad that they actually have an add-on now that makes it possible. So truly, I don't think there's a downside. Maybe more reporting, but that's it.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"I find Microsoft Dynamics 365 very easy and useful because most of the users on our end are using Microsoft, thus they are very familiar with the Microsoft Office stack, and some of SharePoint and Teams."

"Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?"

"Microsoft Entra Verified ID has smoothed out our identity verification process and made it easier for us to authenticate users, making us more confident about our users being who they say they are so we can trust that we have secure logins for all our users."

"I would recommend this solution to others because it's simple enough to deploy."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"Microsoft Purview Data Loss Prevention protects the organization from user data getting out that should not be out and works very well when assessing the ability to prevent unauthorized sharing of sensitive information."

"We can triage based on quick and sometimes constant alerts."

"Microsoft Purview has helped improve my company's ability to discover sensitive data, as most companies would say that they improved in the whole posture on this field."

"The policy customization feature is very useful, and we have successfully used the auto policy configuration."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"Microsoft Purview Data Loss Prevention's ability to prevent unauthorized sharing of sensitive information is valuable."

"The tool's most valuable feature is in the area of OCR."

More Microsoft Purview Data Loss Prevention pros

Cons

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions."

"There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms, as they could do better with the API, for example."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"The tool's expensive nature is an area of concern where improvements are required."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"I have not really seen return on investment with Microsoft Entra Verified ID."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"The tool's user interface and document fingerprinting have been very poor for my customers because uploading files manually can be problematic."

"The AI advancements can improve the false positives."

"The major challenge we had was overreach. When our initial design inception blocked more data than we expected, we had a lot of help desk related issues that we did not see in testing."

"A major improvement is required in the solution's incident handling and alerting."

"I rate the overall solution 3 out of 10."

"The main disadvantages of Microsoft Purview Data Loss Prevention in comparison to the Netscope product are notable considerations."

"Because it's an academic institution, we got really excited about the level of granularity we could implement, but that granularity overwhelmed our users."

"The solution should provide better integration with other systems."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"You get the solution in a bundle if you get the E5 suite."

"I am satisfied with the tool's pricing."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"Though I am not a specialist, the tool is quite expensive."

"The pricing is reasonable."

"It's a little bit pricey compared to competitors, but it's not too high."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Manufacturing Company

10%

Financial Services Firm

Healthcare Company

Financial Services Firm

15%

Computer Software Company

10%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	15

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?

It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.

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What is your primary use case for Microsoft Entra Verified ID?

My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.

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What advice do you have for others considering Microsoft Entra Verified ID?

My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...

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What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

The pricing of Microsoft Purview Data Loss Prevention is acceptable for us.

See all answers

What needs improvement with Microsoft Purview Data Loss Prevention?

I think that a feature on the side where you could click on something with a question mark, and then if you click on it, it would open up a new window and give you more information on that, almost ...

See all answers

What is your primary use case for Microsoft Purview Data Loss Prevention?

My main use case is to upload mailboxes. We're using Microsoft Purview Data Loss Prevention to upload mailboxes. The migration tool that's built into the Microsoft Hybrid isn't working on our domai...

See all answers

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Product Reports

Buyer's Guide

Microsoft Entra Verified ID

January 2026

Download Microsoft Entra Verified ID product report

Buyer's Guide

Microsoft Purview Data Loss Prevention

January 2026

Microsoft Purview Data Loss Prevention report

Download Microsoft Purview Data Loss Prevention product report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Buyer's Guide

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

December 2025

Free Report: Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: December 2025.

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