Microsoft Entra Verified ID vs Microsoft Purview Data Loss Prevention comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

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Helped 869,513 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Loss...

Ranking in Microsoft Security Suite

17th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (1st)

Mindshare comparison

As of October 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.1%, down from 2.3% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.7%, up from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite Market Share Distribution
Product	Market Share (%)
Microsoft Purview Data Loss Prevention	2.7%
Microsoft Entra Verified ID	1.1%
Other	96.2%

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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HosmanRodriguez

Senior Compliance Manager at a hospitality company with 10,001+ employees

Nice dashboard, good data loss prevention, and helps with compliance

The data loss prevention is great. It can prevent things like credit card information from being taken. The data protection is excellent. We can use the solution on Windows and iOS. We mostly use it with Office 365 and ingest data sources from Microsoft. The solution is natively integrated and compliant across Azure. It takes into account critical regulations from around the world. We need to comply with various regulations. For our business case, it's very important. If we can prevent information from going out, eventually, when a regulator is asking about our security measures, we can show what we've been doing. It helps us to reduce the likelihood of potential fines. We can educate users on how to handle sensitive data. By showing the records we keep and explaining the technologies implemented, we can provide awareness to our users. The solution offers good visibility into our environment. Our security team can use the product to monitor and track. Its dashboard allows us to show compliance in real-time. We've been able to reduce the time to action on insider threats. Security permissions are always being monitored. In general, it has saved us time and money when dealing with security. It's made us become more efficient. We've increased our compliance capabilities by 25%.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"I would recommend this solution to others because it's simple enough to deploy."

"It's secure and can be integrated with an existing Forcepoint DLP setup."

"The most valuable features are identifying sensitive data and issuing alerts."

"The impact of Microsoft Purview Data Loss Prevention's classification and policy controls on our productivity within our organization is significant, as it's helped our security team."

"I rate Microsoft Purview Data Loss Prevention's stability a ten out of ten."

"It has helped our clients to reduce the time to action on insider threats because it can be integrated."

"I like the sensitivity labels and data security posture management for AI."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"Insider risk management and data retention are beneficial."

More Microsoft Purview Data Loss Prevention pros

Cons

"The tool's expensive nature is an area of concern where improvements are required."

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."

"Endpoint Data Loss Prevention needs to be improved as it is not up to expectations."

"We faced a performance issue with the tool when we didn't get alerts for file uploads."

"The support is poor."

"All the security operations are better defined in Forcepoint, while in Microsoft Purview Data Loss Prevention, you will have to use a specific workflow and then an application to release blocked emails."

"The amount of false positives and the hash issue we had have brought down the score for me."

"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."

"There is a lot of ambiguity when you are setting up labels, such as sensitive information labels. It is a little daunting at first if you don't have prior knowledge, and there is a little bit of a learning curve for setting up the labels. Some of the setup wizards could be more helpful from an AI perspective. They can streamline the setup through more AI technologies so that you don't have to jump through so many hoops and different menus and dropdowns. It would be useful to have a setup wizard that is more hands-off and engaging for setting up the information type labels. If you tell them this is what we're trying to protect, it should basically start to lead you down that path of best practices. Such a feature would be great."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"I am satisfied with the tool's pricing."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"Though I am not a specialist, the tool is quite expensive."

"You get the solution in a bundle if you get the E5 suite."

"The cost works out to about $15 per user per month."

"The solution’s pricing is reasonable."

"The pricing is reasonable."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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869,513 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

Healthcare Company

Manufacturing Company

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	3
Large Enterprise	12

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...

What is your primary use case for Microsoft Entra Verified ID?

We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...

What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

My experience with the pricing, setup costs, and licensing is not something I manage directly since I'm the owner operator; my colleagues might be more involved with that aspect as we have other te...

What needs improvement with Microsoft Purview Data Loss Prevention?

Improving Microsoft Purview Data Loss Prevention would involve recognizing that the whole AI path we are all on is going to help, given the massive amount of data we handle; even if there are true ...

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Loss Prevention

Download Microsoft Purview Data Loss Prevention product report

Microsoft Purview Data Loss Prevention report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention