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Microsoft Entra Verified ID vs Microsoft Purview Data Loss Prevention comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.5
Microsoft Entra Verified ID reduces onboarding time by 50%, decreases manual efforts, and enhances security for organizations using it.
Sentiment score
6.6
Microsoft Purview DLP reduces data leakage, compliance risks, and costs, while enhancing security operations and productivity without extra resources.
We save a lot of time for legal by using Microsoft Purview Data Loss Prevention when searching data for legal and HR and employee issues.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
I have also seen fewer accidental data sharing incidents, improved audit readiness, and increased the efficiency of the security team without needing additional headcount.
Technique at Digitaltrack
In these days of data breaches and data leakages that result in huge regulatory fines, we have not had any data breaches that could result in such fines.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Customer Service

Sentiment score
8.1
Microsoft Entra Verified ID support receives mixed reviews, with praise for quick responses but criticism for inconsistencies and documentation gaps.
Sentiment score
5.9
Microsoft Purview Data Loss Prevention receives mixed reviews, praising documentation but noting slow and inefficient customer support in complex cases.
I have logged a few tickets and they were very supportive, coming online to fix whatever issue there was.
IT Director at Interwood Mobel Pvt Ltd
On a scale from one to ten, I would rate customer service and technical support for Microsoft Entra Verified ID a ten because I've never had any issue with technical support or had anyone come back to me with a bad experience.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Understanding how the product works and how the deployment is in our best interest ensures we do that right.
Senior System Engineer at Prescriptive Data Solutions
I rate it a ten because they are very quick to respond and very quick to escalate if needed.
Cloud Architecture Lead at bolder inc
Once we got to the Microsoft engineers, the experience was great.
Director of Cyber Security
In terms of support, it's top-notch and always available to help us with any support issues we raise.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
 

Scalability Issues

Sentiment score
7.3
Microsoft Entra Verified ID offers scalable, cloud-native solutions for high-volume credential management, supporting large user bases efficiently.
Sentiment score
7.4
Microsoft Purview Data Loss Prevention is praised for its scalability and flexibility across industries, organizations, and complex environments.
Microsoft Entra Verified ID scales pretty well with the growing needs of our organization.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Microsoft Entra Verified ID has the potential to scale as far and wide as we probably need it to.
Senior System Engineer at Prescriptive Data Solutions
The policy working and detection technology need enhancements.
Solution Architect at a tech services company with 51-200 employees
Microsoft Purview Data Loss Prevention scales well with the growing needs of our organization.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview Data Loss Prevention scales effectively.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Stability Issues

Sentiment score
8.9
Microsoft Entra Verified ID is praised for its exceptional stability and reliability, even during upgrades, despite onboarding challenges.
Sentiment score
7.8
Microsoft Purview Data Loss Prevention is stable and reliable, with minor lag, high stability ratings, and positive user feedback.
The stability and reliability of Microsoft Entra Verified ID is very stable, as we haven't had any issues so far.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
I have not experienced any downtime, crashes, or performance issues with Microsoft Entra Verified ID.
Senior System Engineer at Prescriptive Data Solutions
I would assess the stability and reliability of Microsoft Purview Data Loss Prevention as high.
Co-Owner and Principal Consultant at BriComp Computers
The stability and reliability of Microsoft Purview Data Loss Prevention is great.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
I assess the stability and reliability of Microsoft Purview Data Loss Prevention as quite good because I don't think it's ever gone down, unlike other parts of Azure.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Room For Improvement

Microsoft Entra Verified ID needs API, biometric, onboarding, and integration improvements, with better documentation, support, and pricing enhancements.
Microsoft Purview DLP needs easier policy setup, improved third-party integration, real-time insights, and enhanced scalability features.
There seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions.
IT Director at Interwood Mobel Pvt Ltd
AI could be an area for continuous improvement or even pricing.
IT Manager at Calgary United Way
There is room for improvement in Microsoft Entra Verified ID, particularly in the integration with other platforms.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Business Premium users can get the data loss prevention features of E5, which is fantastic.
Senior Infrastructure Engineer at a computer software company with 51-200 employees
Implementing a degree of severity ranking is essential.
Director of Cyber Security
More guides, more examples, and more compliance frameworks such as NIST or even PCI compliance would be great.
Director, IT Infrastructure at a university with 1,001-5,000 employees
 

Setup Cost

Microsoft Entra Verified ID is moderately priced, consumption-based, and requires planning to manage scaling costs and engineering integration.
Microsoft Purview DLP is cost-effective with 365 E5, but add-ons and advanced features can be expensive and complex.
My experience with pricing, setup cost, or licensing was fine; it was an expected process.
Senior System Engineer at Prescriptive Data Solutions
In terms of pricing, I would say it's unlimited value because it's bundled in our A5 and E5 licensing situation.
Director, IT Infrastructure at a university with 1,001-5,000 employees
The pricing for Microsoft Purview Data Loss Prevention is generally set; E5 is required, but it comes with all other products, so I would say it is fine.
Security Engineer at baseVISION
Advanced DLP and insider risk features became expensive when we scaled at the enterprise level.
Soc Anaylst at Softcell Technologies Limited
 

Valuable Features

Microsoft Entra Verified ID enhances security, reduces costs, and improves efficiency with decentralized, passwordless, and privacy-preserving identity verification.
Microsoft Purview DLP excels in integrated data protection, policy controls, and automatic labeling, enhancing security and compliance in regulated sectors.
The importance of having the Microsoft Entra Verified ID being cloud-based is because we don't need to maintain the server.
IT Manager at Calgary United Way
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks.
IT Associate & Customer Support Analyst at a energy/utilities company with 1,001-5,000 employees
Microsoft Entra Verified ID has helped reduce fraud or impersonation attacks because if you are using a government-sanctioned ID, what is more secure than that?
Senior System Engineer at Prescriptive Data Solutions
Microsoft Purview Data Loss Prevention prevents users from sharing sensitive information outside the organization based on the configurations that we've implemented.
Head of Geographies; Data Protection Officer at a financial services firm with 10,001+ employees
Microsoft Purview has helped improve our organization's ability to discover sensitive data significantly as we use eDiscovery Purview, which is incredibly helpful.
Staff Systems Administrator at a tech vendor with 1,001-5,000 employees
It finds social security numbers in the files when we scan for it, so that we can prevent those from leaving the company.
Managing Director, Chief Information Security Officer at a financial services firm with 201-500 employees
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Microsoft Security Suite
21st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
8
Ranking in other categories
Customer Identity and Access Management (CIAM) (8th)
Microsoft Purview Data Loss...
Ranking in Microsoft Security Suite
13th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
36
Ranking in other categories
Data Loss Prevention (DLP) (1st)
 

Mindshare comparison

As of August 2026, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 1.6%, up from 0.8% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.9%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Microsoft Security Suite Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Loss Prevention2.9%
Microsoft Entra Verified ID1.6%
Other95.5%
Microsoft Security Suite
 

Featured Reviews

MuhammadWaqar - PeerSpot reviewer
IT Director at Interwood Mobel Pvt Ltd
Supports user management and authentication but needs simpler hybrid integration for broader adoption
I believe there should be an easy provision for the on-premises and for the hybrid environment in Microsoft Entra Verified ID, as there seems to be some difficulty with hybrid implementations, especially in a country like Pakistan where most are transitioning to cloud but not fully migrating, instead opting for hybrid solutions. An ease for hybrid integration would greatly help the technical teams. I believe the policy implementation is a little bit complex on the Microsoft side; there should be a simpler way to implement policies, utilizing standardized templates for compliance, such as industry-specific templates for the service industry, which would be helpful for HIPAA and other compliances.
Rohit Jaiswar - PeerSpot reviewer
Soc Anaylst at Softcell Technologies Limited
Integrated controls have reduced insider risk and now protect sensitive data across our workforce
One standout feature about Microsoft Purview Data Loss Prevention is the tight integration with Insider Risk Management and Defender XDR, as it gives much better context during investigations instead of treating DLP as an isolated alerting tool. We also use endpoint DLP heavily to control USB, copy, print, clipboard, and browser upload activity, which has been very effective for remote workforce security. The best features Microsoft Purview Data Loss Prevention offers include real-time policy enforcement, endpoint DLP, and deep integration with Microsoft 365 plus Defender XDR. We also heavily rely on sensitive information type detection, adaptive policy tips, and insider risk integration to investigate suspicious user behavior with proper context. Another standout feature is the ability to control USB copy, browser uploads, print clipboards, and cloud sharing actions directly from endpoint policies. The integration with Microsoft Defender 365 and Defender XDR helps our team in day-to-day operations because DLP alerts are automatically correlated with endpoint identity, email, and user activity telemetry, which helps the SOC investigate incidents much faster from a single workflow. The sensitive information type detection makes a difference compared to other tools we have used because it is more effective than many legacy DLP tools. It understands context, exact data patterns, document labeling, and Microsoft 365 native content, reducing false positives while improving detection accuracy. Another strong feature of Microsoft Purview Data Loss Prevention is auto-labeling and policy inheritance with Microsoft's Information Protection, which helps maintain protection even after files are shared or moved across workloads. We also value the user coaching or policy tip capability because it educates users in real time instead of only blocking actions, which reduces repeated DLP violations significantly.
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
10%
Construction Company
8%
Outsourcing Company
8%
Financial Services Firm
15%
Manufacturing Company
7%
Computer Software Company
7%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise7
Large Enterprise15
 

Questions from the Community

What needs improvement with Microsoft Entra Verified ID?
It is hard for me to say how Microsoft Entra Verified ID can be improved. I really do not know the extent of how that can benefit everything. I am trying to learn that here at the Ignite conference.
What is your primary use case for Microsoft Entra Verified ID?
My main use cases for Microsoft Entra Verified ID are verifying the end user saying who they are and being able to back that up with government-issued proof.
What advice do you have for others considering Microsoft Entra Verified ID?
My organization has not implemented the Face Check feature yet; we are using YubiKeys. My organization's trust in digital interactions really has not changed since implementing Microsoft Entra Veri...
What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?
The pricing for Microsoft Purview Data Loss Prevention was manageable for us because we already had Microsoft 365 and Purview-related licensing, but advanced DLP and insider risk features became ex...
What needs improvement with Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention can be improved as the endpoint DLP policy tuning can be complex in large environments, especially when balancing security with user productivity. False posit...
What is your primary use case for Microsoft Purview Data Loss Prevention?
Microsoft Purview Data Loss Prevention is used for monitoring and preventing sensitive data exfiltration across Exchange Online, Teams, SharePoint, OneDrive, and endpoints. From a SOC's perspective...
 

Also Known As

No data available
Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP
 

Overview

Find out what your peers are saying about Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.