Microsoft Entra Verified ID vs Microsoft Purview Data Loss Prevention comparison

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Entra Verified ID

Ranking in Microsoft Security Suite

25th

Average Rating

8.0

Reviews Sentiment

7.9

Number of Reviews

Ranking in other categories

Customer Identity and Access Management (CIAM) (8th)

Microsoft Purview Data Loss...

Ranking in Microsoft Security Suite

16th

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Loss Prevention (DLP) (1st)

Mindshare comparison

As of May 2025, in the Microsoft Security Suite category, the mindshare of Microsoft Entra Verified ID is 0.8%, down from 3.2% compared to the previous year. The mindshare of Microsoft Purview Data Loss Prevention is 2.6%, up from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Microsoft Security Suite

Featured Reviews

Andy Yen

Partner marketing at ServiceNow

Offers single sign-on feature for business applications but needs to offer personalized insights

Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.

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Roby Skariah

Solution Architect : Corporate wide systems at a healthcare company with 10,001+ employees

Automation has given us consistent analytics and improved quality of insights into user activity

One of the valuable features of Purview is the ability to create a legal hold on a user's account within the compliance portal. That's pretty useful when it comes to any litigation or if you want to redeem the content within a mailbox, OneDrive, or a generic public SharePoint site. If you want to retain the user's data until the case is resolved, you can use the legal hold feature. Also, it's important that Purview can connect to iOS, Mac, and Android devices. With smartphone involvement, so many applications can now be accessed through them and it is important to apply Purview across operating systems and platforms. Purview's natively integrated compliance across Azure Dynamics and Office 365 is also significant because within Microsoft 365 there are multiple applications. Irrespective of whether it's Dynamics or Azure, it's very important that it has native support. The data connectivity should be efficient enough to support and secure their own platform's data. In addition, with varying regulations in different industries and matters, Purview lets you create rules and conditions based on industry standards around the world. That is important. Our company is in pharmaceuticals and the rules and conditions are different from other industries. It is important to be able to keep track of all these regulations and have a tool that is flexible enough to create the regulatory rules and conditions we need. And when it comes to data loss protection, Purview has features that can recognize patterns and detect any sort of data loss, where the data is being transferred from its platform to a different one. The default settings that come with it are pretty nice for identifying data transfer or data loss across the platform. It also comes with a lot of training materials, with use cases and examples, to help educate users and make them familiar with the tool.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the Microsoft Authenticator app since it comes with two-factor authentication."

"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."

"The most valuable features of the solution are mainly in the areas of security and auditing."

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."

"I like the sensitivity labels and data security posture management for AI."

"There's a good amount of documentation in case you run into any problems."

"The product can block the uploads to cloud services."

"The solution's IDM (Indexed Document Matching), EDM (Exact Data Matching), and DCM (Described Content Matching) features have been most effective in identifying and mitigating potential data leaks."

"The product has improved compliance and confidence. We are aware of the data that is leaving our organization. It provides confidence in data management and information storage."

"Because everything is on Microsoft and we use Azure, integration with the product is easier. That's the most important thing when you use many Microsoft products. It's easier to integrate everything in one place."

"When you are going to use Microsoft Purview Data Loss Prevention, most of the setup is already done by default as per your needs."

"The tool's most valuable feature is in the area of OCR."

More Microsoft Purview Data Loss Prevention pros

Cons

"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."

"The tool's expensive nature is an area of concern where improvements are required."

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."

"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."

"We faced a performance issue with the tool when we didn't get alerts for file uploads."

"There is no AIP for Linux systems. That's a setback. Another thing it's lacking is libraries to work with Python. It has libraries for C# and C++, for example, but not for Python and, these days, Python is very useful."

"The support is poor."

"The scalability, in terms of the portal, could be more user-friendly. Sometimes I have faced difficulties in identifying the options."

"There is a need for improvements, particularly in ensuring that file-based recognition is more reliable and comprehensive."

"I would like Microsoft Purview Data Loss Prevention to be on the source code or SQL databases. It is difficult to do classification and labeling when you have a third-party source code or a third-party Oracle database. It is seamless when it comes to Microsoft documents but is not so with third-party source codes. Microsoft needs to work on it a little bit more."

"A major improvement is required in the solution's incident handling and alerting."

"It could cover more solutions and technologies."

More Microsoft Purview Data Loss Prevention cons

Pricing and Cost Advice

"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."

"If one is cheap and ten is very expensive, I rate the product price as seven."

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."

"The pricing is reasonable."

"We are using the E3 license for Microsoft 365 with the E5 compliance license add-on."

"If one is very cheap and ten is very expensive, I rate the price as one out of ten."

"Microsoft Purview Data Loss Prevention is part of a bundle and is not sold as a standalone product."

"It is a part of our Microsoft licensing. We pay for a yearly renewal. Its price is reasonable for the size of the organization we are. It is fairly competitive, and you get what you pay for. We have an E5 license, and a part of understanding the E5 license is to see what all you get with it. If you really look at it from that standpoint, you get a lot of value. You have Defender and all its security features in there as well. Their licensing is fairly flexible. They have different programs. We've seen ones where you could pay for up to three to five years in advance. There is also a monthly pay-as-you-go type of deal, but we're doing a yearly renewal and fixing the budget."

"The solution’s pricing is reasonable."

"It's a little bit pricey compared to competitors, but it's not too high."

"Though I am not a specialist, the tool is quite expensive."

More Microsoft Purview Data Loss Prevention pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Financial Services Firm

Healthcare Company

Manufacturing Company

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Microsoft Entra Verified ID?

I like the Microsoft Authenticator app since it comes with two-factor authentication.

What needs improvement with Microsoft Entra Verified ID?

There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in.

What is your primary use case for Microsoft Entra Verified ID?

We started using Microsoft Entra Verified ID when the Active Directory was changed, and we needed to onboard customers from on-premises to Azure Cloud. For instance, we started using the solution w...

What do you like most about Microsoft Purview Data Loss Prevention?

The most valuable features are identifying sensitive data and issuing alerts.

What is your experience regarding pricing and costs for Microsoft Purview Data Loss Prevention?

It is quite expensive for us as the shift to E5 licenses represents a significant increase in cost. The cost works out to about $15 per user per month.

What needs improvement with Microsoft Purview Data Loss Prevention?

Endpoint Data Loss Prevention needs to be improved as it is not up to expectations. Auto labeling and Data Loss Prevention (DLP) for devices need improvement as well.

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Product Reports

Microsoft Entra Verified ID

Download Microsoft Entra Verified ID product report

Microsoft Purview Data Loss Prevention

Download Microsoft Purview Data Loss Prevention product report

Microsoft Purview Data Loss Prevention report

Also Known As

No data available

Microsoft Endpoint Data Loss Prevention, MS Endpoint DLP, Microsoft Endpoint DLP

Overview

Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.

Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.

Learn more about Microsoft Entra Verified ID

Microsoft

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

Microsoft

Microsoft Entra Verified ID vs. Microsoft Purview Data Loss Prevention