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MashZone NextGen Business Analytics vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MashZone NextGen Business A...
Ranking in Data Visualization
36th
Average Rating
7.6
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Zoho Analytics
Ranking in Data Visualization
9th
Average Rating
8.4
Reviews Sentiment
6.1
Number of Reviews
34
Ranking in other categories
BI (Business Intelligence) Tools (10th), Reporting (5th), Embedded BI (3rd)
 

Mindshare comparison

As of August 2026, in the Data Visualization category, the mindshare of MashZone NextGen Business Analytics is 0.7%, up from 0.5% compared to the previous year. The mindshare of Zoho Analytics is 2.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Zoho Analytics2.3%
MashZone NextGen Business Analytics0.7%
Other97.0%
Data Visualization
 

Featured Reviews

it_user1417119 - PeerSpot reviewer
IT Consultant at a tech services company with 11-50 employees
Better than any of the competition for ease-of-use but it is slow and not good with big data
Within the last month, Software AG sent us a new version of MashZone. Some of the features in MashZone have been modified and there are two new functionalities that are quite interesting to us. But we are still in the testing stage so there is not much to say about the new version yet and if they have resolved some things that are currently issues for us. The interface is good. It is very simple. It may not have many functions, but it is enough for process analysis. By comparison, Qlik and Tableau have many, many more functions. Statistical analysis is impossible in MashZone, but for process analysis, it is enough. MashZone is the best for process analysis. It is a very solid system. It is not as good for BI (Business Intelligence) because when you have big data, you have a problem. When we start to aggregate data and we have a source of something like one million rows, we have a big problem with MashZone because it is a very slow system.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."
"The technical support from Germany is very good."
"The most valuable features are real-time data, introspective data, and input data, and the interface is also very easy to use."
"Mashzone is the best product on the market for process analysis."
"The collaborative features in Zoho Analytics have fostered data-driven decision-making within my team and our customers' teams by enabling seamless communication and shared insights."
"Its a fast tool to assist companies who do not want to spend on software developments."
"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."
"The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me as I don't need to do my analytics or revisit a report repeatedly every month or according to the frequency of the requirement."
"Personally, I am completely satisfied with Zoho Analytics and it is definitely a product I recommend."
"We can create advanced-level reports with the tool. We can get data from different Zoho applications and also from other third-party applications. We can create schedules for syncing data from third parties to Zoho Analytics. We can also use table queries for getting data from more than one table."
"The initial setup is straightforward."
"We find Zoho Analytics easy to use, making it very beneficial for our operations."
 

Cons

"MashZone could be faster and provide more support for IoT platforms."
"If I try to analyze big data in MashZone, it is just impossible."
"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."
"Regarding stability and reliability, Zoho Analytics has multiple bugs. One significant issue is that you cannot create multiple charts with the same name."
"I remember that cleaning up data was a challenge, and on several occasions we had to upload data sets again after making changes in another program."
"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."
"The customer service and support for this solution could be improved by faster response times."
"It should have more options for graphics, if it stayed with the quality of graphs of excel, would be great."
"There should be more types of graphics available for use in the reports."
"I would like them to improve the AI capabilities to let it learn more, as the Ask Zia AI chatbots and AI tools that bring automated reports currently do not make sense since the reports aren't any good; most of the time, 90% of the AI-generated reports make no sense for us."
"The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis."
 

Pricing and Cost Advice

Information not available
"The product is expensive."
"This solution is reasonable as far as pricing is concerned."
"An exact ROI is hard to calculate. However, we have definitely made sales that would have been much harder, or unlikely, as a result of the speed with which we were able to prepare comprehensive analysis."
"The tool's pricing is similar to other Zoho applications and is affordable."
"I don't feel that price is an issue for this product."
"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."
"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."
"The pricing is okay. It is fair compared to the market."
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Top Industries

By visitors reading reviews
No data available
Construction Company
18%
Financial Services Firm
10%
Outsourcing Company
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise4
Large Enterprise5
 

Questions from the Community

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What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho People. For insights regarding Zoho People data, we use Zoho Analytics. In the HR...
 

Also Known As

MashZone NextGen
Zoho Reports
 

Overview

 

Sample Customers

Information Not Available
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about MashZone NextGen Business Analytics vs. Zoho Analytics and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.