MashZone NextGen Business Analytics vs Zoho Analytics comparison

Software AG and Zoho are both solutions in the Data Visualization category. Software AG is ranked #40, while Zoho is ranked #16 with an average rating of 7.8. Software AG holds a 0.5% mindshare in DV, compared to Zoho’s 1.2% mindshare. Additionally, 100% of Software AG users are willing to recommend the solution, compared to 96% of Zoho users who would recommend it.

MashZone NextGen Business A...

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127 Comparison Views

100% willing to recommend

Zoho Analytics

Read 25 Zoho Analytics reviews

1,133 Views
465 Comparison Views

96% willing to recommend

MashZone NextGen Business A...

Zoho Analytics

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Executive SummaryUpdated on Jan 1, 2025

Zoho Analytics and MashZone NextGen Business Analytics compete in the business analytics sector. MashZone NextGen seems to have the upper hand with its comprehensive feature set, appealing to those who prioritize functionality over budget constraints.

Features: Zoho Analytics provides intuitive dashboards, extensive data connectivity options, and strong data visualization tools. MashZone NextGen Business Analytics offers advanced predictive analytics, real-time processing, and robust capabilities for complex data analysis.

Ease of Deployment and Customer Service: Zoho Analytics supports easy cloud deployment and offers comprehensive customer service, making it accessible for various business sizes. MashZone NextGen supports flexible deployment models including on-premise and cloud, catering to larger enterprises with dedicated support teams for smooth integration and operation.

Pricing and ROI: Zoho Analytics is known for budget-friendly setup costs and quick ROI, making it suitable for cost-conscious businesses. MashZone NextGen, despite higher initial costs, offers significant ROI for businesses needing advanced analytics solutions, justifying its investment through enhanced analytical capabilities.

To learn more, read our detailed MashZone NextGen Business Analytics vs. Zoho Analytics Report (Updated: July 2025).

Buyer's Guide

MashZone NextGen Business Analytics vs. Zoho Analytics

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

MashZone NextGen Business A...

Ranking in Data Visualization

40th

Average Rating

7.6

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in Data Visualization

16th

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

BI (Business Intelligence) Tools (24th), Reporting (18th), Embedded BI (9th)

Mindshare comparison

As of August 2025, in the Data Visualization category, the mindshare of MashZone NextGen Business Analytics is 0.5%, up from 0.1% compared to the previous year. The mindshare of Zoho Analytics is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization

Featured Reviews

Suresh Nagendran

Solution Architect at HCL Technologies

Real-time data with a user-friendly interface

The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use MashZone could be faster and provide more support for IoT platforms. I've been using MashZone NextGen Business Analytics for three years. This solution is stable. I believe…

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Muljo Witono

CEO and Owner at PT Solusindo Total Teknikatama

Helps to analyze past performance and conduct company performance reviews

Integration with other platforms in Zoho Analytics works fairly well. We've successfully integrated it with other databases. However, the issue lies in the frequency of updates, which happens only every four hours. I rate the overall solution an eight out of ten. I would recommend Zoho Analytics to others. Compared to Microsoft Power BI, it's easier to work with databases for analytics.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Mashzone is the best product on the market for process analysis."

"This solution is made to be easy-to-use. If you can use Excel, you can use MashZone."

"The most valuable features are real-time data, introspective data, and input data. The interface is also very easy to use."

"The technical support from Germany is very good."

"It provides insights into leads, information about the team and about various sales activities. The graphical representations in the form of charts is excellent."

"I like the way I can share dashboards and embed dashboards. I normally use embedding. So, I create a dashboard, and I embed it into specific websites. Sharing of the dashboard is seamless, and it is easier than any other visualization platform, even Tableau."

"We track the sales funnel and set up graph charts and bar charts to analyze the number of leads received in the previous month compared to current leads, helping us figure out and analyze which campaigns are performing well."

"The front end of this solution including the graph generation using SQL has been most useful."

"The initial setup is straightforward."

"It's a very strong analytics tool."

"The solution’s dashboard is very good."

"We find Zoho Analytics easy to use, making it very beneficial for our operations."

More Zoho Analytics pros

Cons

"MashZone could be faster and provide more support for IoT platforms."

"MashZone is not very good to use with big data, statistical analysis, or financial analysis. This is not what it is built to do."

"In terms of improvement, they have a limited number of graphs available in their store. They should come up with more graph style forms. They should have more charts and at the same time, you can't create panels like with Microsoft BA."

"I have a lower rating when it comes to Zoho Analytics. The tool has poor performance. It needs to improve the dimensions and measures."

"I like the solution's Query Table feature which helps me write SQL queries. We can get data from different tables and then use it to create reports."

"The navigation on the interface is not intuitive."

"They should provide white labeling with a cheaper option. I know they have a white labeling feature in which I can white label Zoho Analytics with my company theme, logo, and URL, but it seems a little expensive. If they can make it cheaper, it would be great. The same is applicable to Tableau."

"The support for Zoho Analytics is pathetic."

"There is a limitation that we cannot create more than 300 columns in a worksheet on Zoho Analytics."

"There should be more types of graphics available for use in the reports."

More Zoho Analytics cons

Pricing and Cost Advice

Information not available

"I don't feel that price is an issue for this product."

"I rate the tool's pricing seven out of ten. The licensing costs are yearly."

"It is very reasonable, and it gives me a good return on investment. Compared to other tools, it is the best choice in terms of pricing."

"For one license the pricing is about $35 a user."

"I would recommend looking at your usage and whether the Zoho One license model would work for your organisation. It is very cost effective if you use other Zoho tools."

"The product is expensive."

"The price is high. The solution advertises that it provides products for 55 AED per user, but these products contain only the basic features. Most of the features are locked. The version of the product that includes Zoho Analytics costs around 199 AED per user per month."

"Zoho Analytics costs $ 4,200 per month, billed yearly."

More Zoho Analytics pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

14%

Non Profit

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

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What is your experience regarding pricing and costs for Zoho Analytics?

I rate the tool's pricing seven out of ten. The licensing costs are yearly.

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What needs improvement with Zoho Analytics?

The improvement needed is regarding the number of API calls. Currently, Zoho Analytics only allows us to update data hourly. It would be much better to have updates more frequently every half an hour.

See all answers

Comparisons

IBM Cognos Dashboard vs MashZone NextGen Business Analytics

Compared 100% of the time

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Microsoft Power BI vs Zoho Analytics

Compared 26% of the time

Tableau Enterprise vs Zoho Analytics

Compared 19% of the time

Apache Superset vs Zoho Analytics

Compared 14% of the time

SAP Analytics Cloud vs Zoho Analytics

Compared 13% of the time

Profitbase InFront vs Zoho Analytics

Compared 11% of the time

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Product Reports

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Data Visualization

July 2025

MashZone NextGen Business Analytics report

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Buyer's Guide

Zoho Analytics

July 2025

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Also Known As

MashZone NextGen

Zoho Reports

Overview

You’ve invested in the Software AG platform—smart move! Now make the smartest decisions about how your business runs on the platform.

MashZone NextGen visual analytics software is the fastest way to explore and analyze streaming data and events flowing through and data stored in the Software AG platform. You can quickly connect to any platform product, from Apama to webMethods to ARIS. Blend in any data from any other source—like Microsoft® Excel® spreadsheets, databases, flat files and SAP, Oracle® or SaleForce® systems—for analysis at any time.

Analyze both real-time and at-rest data on one screen to uncover new ways to improve customer satisfaction, supplier management and more.

Software AG

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Information Not Available

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

MashZone NextGen Business Analytics vs. Zoho Analytics

July 2025

Free Report: MashZone NextGen Business Analytics vs. Zoho Analytics

Find out what your peers are saying about MashZone NextGen Business Analytics vs. Zoho Analytics and other solutions. Updated: July 2025.

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