Mailgun vs Zoho Campaigns comparison

Mailgun Technologies and Zoho are both solutions in the Cloud Email category. Mailgun Technologies is ranked #4 with an average rating of 8.0, while Zoho is ranked #7. Mailgun Technologies holds a 7.3% mindshare in CE, compared to Zoho’s 3.8% mindshare. Additionally, 100% of Mailgun Technologies users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

Mailgun

Read 3 Mailgun reviews

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480 Comparison Views

100% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

479 Views
479 Comparison Views

84% willing to recommend

Mailgun

Zoho Campaigns

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Mailgun and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Mailgun vs. Zoho Campaigns Report (Updated: December 2025).

Buyer's Guide

Mailgun vs. Zoho Campaigns

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Mailgun

Ranking in Cloud Email

4th

Average Rating

8.6

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Cloud Email category, the mindshare of Mailgun is 7.3%, down from 9.3% compared to the previous year. The mindshare of Zoho Campaigns is 3.8%, down from 9.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Market Share Distribution
Product	Market Share (%)
Mailgun	7.3%
Zoho Campaigns	3.8%
Other	88.9%

Cloud Email

Featured Reviews

Christopher Justice

Vice President of Operations at BL.INK

Reliable, easy to set up, and offers good email-sending capabilities

We use the solution for high-volume email sending for event management. Simple and perfect for what we need. It has helped us with email deliverability. The email-sending capabilities are great. It's a very easy product to set up. The solution is stable. It is scalable. The solution needs…

Read full review

Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's a very easy product to set up."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"The initial setup is easy."

"The solution generates a good return on investment."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"It is a very reliable and stable tool."

"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."

"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."

"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."

More Zoho Campaigns pros

Cons

"The solution needs better templating and email validation."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"The reports are not so clear."

"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"They need to improve their anti-spam capabilities."

"The support team takes a while to respond to our request."

"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."

"My usage is limited to the basic features."

More Zoho Campaigns cons

Pricing and Cost Advice

"We pay $80 a month to use the solution."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"The solution's pricing is reasonable."

"Zoho Campaigns is cheaper compared to other products."

"The tool is priced less compared to other applications."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"The solution's price is reasonable."

"Since the product is part of a bundle, it is definitely very cost-efficient."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

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Compared 22% of the time

Amazon WorkMail vs Zoho Campaigns

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Product Reports

Buyer's Guide

Cloud Email

January 2026

Download Mailgun product report

Buyer's Guide

Zoho Campaigns

January 2026

Download Zoho Campaigns product report

Overview

Powerful APIs that enable you to send, receive and track email effortlessly.

Mailgun Technologies

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

Stripe. GitHub, Heroku

Altus

Buyer's Guide

Mailgun vs. Zoho Campaigns

December 2025

Free Report: Mailgun vs. Zoho Campaigns

Find out what your peers are saying about Mailgun vs. Zoho Campaigns and other solutions. Updated: December 2025.

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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.