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Mailgun vs Zoho Campaigns comparison

Mailgun Technologies and Zoho are both solutions in the Cloud Email category. Mailgun Technologies is ranked #7 with an average rating of 8.0, while Zoho is ranked #5 with an average rating of 8.7. Mailgun Technologies holds a 10.3% mindshare in CE, compared to Zoho’s 6.6% mindshare. Additionally, 100% of Mailgun Technologies users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.
Mailgun
Read 3 Mailgun reviews
  • 444 Views
  • 444 Comparison Views
100% willing to recommend
Zoho Campaigns
Read 11 Zoho Campaigns reviews
  • 489 Views
  • 489 Comparison Views
84% willing to recommend
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Mailgun and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

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To learn more, read our detailed Mailgun vs. Zoho Campaigns Report (Updated: July 2025).
Buyer's Guide
Mailgun vs. Zoho Campaigns
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Mailgun
Ranking in Cloud Email
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
5th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Cloud Email category, the mindshare of Mailgun is 10.3%, up from 7.6% compared to the previous year. The mindshare of Zoho Campaigns is 6.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Christopher Justice - PeerSpot reviewer
Reliable, easy to set up, and offers good email-sending capabilities
We use the solution for high-volume email sending for event management. Simple and perfect for what we need.  It has helped us with email deliverability. The email-sending capabilities are great. It's a very easy product to set up.  The solution is stable. It is scalable.  The solution needs…
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Collince Dundo - PeerSpot reviewer
It's easy to use and integrate, but I have a problem with messages getting marked as spam
When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a very easy product to set up."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"Zoho Campaigns is a good software for email marketing."
"The solution generates a good return on investment."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"The initial setup is easy."
More Zoho Campaigns pros
 

Cons

"The solution needs better templating and email validation."
"There is room for improvement with integration with other applications like MailChimp."
"My usage is limited to the basic features."
"Its deliverability could be improved."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"They need to improve their anti-spam capabilities."
"The support team takes a while to respond to our request."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
More Zoho Campaigns cons
 

Pricing and Cost Advice

"We pay $80 a month to use the solution."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"The solution's pricing is reasonable."
"The solution's price is reasonable."
"Zoho Campaigns is cheaper compared to other products."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The tool is priced less compared to other applications."
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Company Size

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Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
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What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
See all answers
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
See all answers
 

Comparisons

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Compared 31% of the time
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Compared 19% of the time
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Compared 8% of the time
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Compared 49% of the time
MailChimp vs Zoho Campaigns Logo
MailChimp vs Zoho Campaigns
Compared 32% of the time
SendGrid vs Zoho Campaigns Logo
SendGrid vs Zoho Campaigns
Compared 20% of the time
More Zoho Campaigns Competitors
 

Product Reports

Buyer's Guide
Cloud Email
August 2025
Mailgun reportDownload Mailgun product report
Buyer's Guide
Zoho Campaigns
July 2025
Zoho Campaigns reportDownload Zoho Campaigns product report
 

Overview

Powerful APIs that enable you to send, receive and track email effortlessly.

Mailgun Technologies
With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.
Zoho
 

Sample Customers

Stripe. GitHub, Heroku
Altus
Buyer's Guide
Mailgun vs. Zoho Campaigns
July 2025
Free Report: Mailgun vs. Zoho Campaigns
Find out what your peers are saying about Mailgun vs. Zoho Campaigns and other solutions. Updated: July 2025.
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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.