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Mailgun vs Zoho Campaigns comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Mailgun
Ranking in Cloud Email
7th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Zoho Campaigns
Ranking in Cloud Email
4th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
11
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Cloud Email category, the mindshare of Mailgun is 10.0%, up from 8.0% compared to the previous year. The mindshare of Zoho Campaigns is 8.7%, up from 7.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Christopher Justice - PeerSpot reviewer
Reliable, easy to set up, and offers good email-sending capabilities
We use the solution for high-volume email sending for event management. Simple and perfect for what we need.  It has helped us with email deliverability. The email-sending capabilities are great. It's a very easy product to set up.  The solution is stable. It is scalable.  The solution needs…
Deepa Govind - PeerSpot reviewer
A stable solution that has the ability to set up chain campaigns depending on the user's reaction
Zoho Campaigns comes under Zoho Cloud. I'm happy with the generic report stack available on Zoho Campaigns. I am not a data analyst. I understand simple English and simple sentences. So these reports help me understand how many people open my email, and beyond that, I don't need other insights. If somebody clicks on a Zoho Creator course, I know it's the right target I have to reach. In the same email, if somebody clicks on my website, I know they are more interested in understanding my credibility before they get interested in the course. This way, my needs are solved based on the generic reports. Since it interfaces with other parts of Zoho, I would recommend Zoho Campaigns to other users. Overall, I rate Zoho Campaigns an eight or nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a very easy product to set up."
"The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Zoho Campaigns is a good software for email marketing."
"It is a very reliable and stable tool."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"The solution generates a good return on investment."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
 

Cons

"The solution needs better templating and email validation."
"The reports are not so clear."
"When we use Zoho Campaigns, our emails often get routed to the spam folder instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their spam folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly to the inbox."
"The support team takes a while to respond to our request."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"There is room for improvement with integration with other applications like MailChimp."
"Its deliverability could be improved."
"My usage is limited to the basic features."
"They need to improve their anti-spam capabilities."
 

Pricing and Cost Advice

"We pay $80 a month to use the solution."
"There are additional charges, like whenever I add additional users, I need to pay extra."
"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."
"The solution's pricing is reasonable."
"The tool is priced less compared to other applications."
"The solution's price is reasonable."
"Since the product is part of a bundle, it is definitely very cost-efficient."
"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."
"Zoho Campaigns is cheaper compared to other products."
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Manufacturing Company
10%
Financial Services Firm
10%
Real Estate/Law Firm
8%
Computer Software Company
14%
Retailer
10%
University
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about Zoho Campaigns?
The out-of-the-box integration with all the other Zoho applications is the most valuable feature of the solution.
What is your experience regarding pricing and costs for Zoho Campaigns?
A lot of people choose Zoho because it is priced very low compared to its competitors. Zoho Campaigns is cheaper compared to other products. However, the add-ons can get very expensive.
What needs improvement with Zoho Campaigns?
The product must provide users more control over improving the worthiness of our domain. We can follow certain best practices to improve our reputation within a community so that our emails do not ...
 

Comparisons

 

Overview

 

Sample Customers

Stripe. GitHub, Heroku
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Find out what your peers are saying about Mailgun vs. Zoho Campaigns and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.