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Looker Studio vs Power BI Embedded Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Ranking in Reporting
10th
Average Rating
7.6
Reviews Sentiment
5.4
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Power BI Embedded Analytics
Ranking in Reporting
19th
Average Rating
9.0
Reviews Sentiment
5.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (27th)
 

Featured Reviews

Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
VishnuReddy2 - PeerSpot reviewer
Consulting Enterprise Architect at R2V2.ai
Embedded analytics has unified diverse data sources and supports real-time operational decisions
I find Power BI Embedded Analytics to be a fairly good reporting tool and dashboarding tool. The color palette and everything about it is good. It would be beneficial to have reporting on top of a data warehouse, a lake house, or directly on an Excel-based solution. If Power BI can come as a full stack similar to SAP Analytics Cloud, it can embed with Azure very quickly. However, the full suite provided by SAP, starting from ERP through reporting, is somewhat loosely coupled, which can be helpful for some clients. Overall, Power BI is a very good tool for reporting. Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate this solution eight or nine out of ten."
"The ability to integrate with a great variety of data sources."
"We previously used Microsoft Power BI, but Google is better."
"The product's initial setup phase is very simple."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"The most valuable features of this solution are its ease of use and the plethora of query sources."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The positive impact Power BI Embedded Analytics has made in my organization is the gain of time, the sharing of the same data, and the same information for all the stakeholders, leading to better decisions."
"What I appreciate most about Power BI Embedded Analytics is that it is tightly integrated with Microsoft, which is a strong feature."
 

Cons

"The tool should come up with data modeling layer features that are present in other products like Power BI."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"The tool should improve on live data integration for quicker data reflection."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Embedded analytics may lack some features from the modeling perspective, such as dimension modeling, and there are multiple factors that lead us to prefer analytics on top of the warehouse rather than going for embedded analytics."
 

Pricing and Cost Advice

"The cost is quite affordable based on feature analysis."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
9%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to. Specifically, most people using this visualization too...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most of the usage of the connections because all the connections were based on flat f...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wouldn't say there's a specific feature that stands out in terms of tracking metri...
What needs improvement with Power BI Embedded Analytics?
Power BI Embedded Analytics is perfect right now as they continuously introduce new features, though it would be beneficial if they included an artificial intelligence assistant in the DAX syntax t...
What is your primary use case for Power BI Embedded Analytics?
My main use case for Power BI Embedded Analytics is that in my day-to-day work, I use Power Query to prepare data and Power BI Embedded Analytics Desktop, spending my time all day to create visuals...
What advice do you have for others considering Power BI Embedded Analytics?
An example of a decision our team made because of a Power BI Embedded Analytics report is when we decided to focus on selling a unique numeric product and avoid selling the physical product after u...
 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Information Not Available
Find out what your peers are saying about Looker Studio vs. Power BI Embedded Analytics and other solutions. Updated: June 2026.
899,324 professionals have used our research since 2012.