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Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Integration
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
SAP Analytics Hub
Ranking in Data Integration
49th
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
BI (Business Intelligence) Tools (31st)
 

Mindshare comparison

As of July 2025, in the Data Integration category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.2%, down from 6.7% compared to the previous year. The mindshare of SAP Analytics Hub is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like the connectivity and richness of features for the technical team, the maturity of the product, and that it had a cloud version. There is Informatica Cloud, and it is part of the Informatica Cloud platform."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"​The tool manually checks on applying business rules and helps to implement them."
"The product is scalable and excellent for enterprise-level organizations."
"Offers data lineage feature"
"It is one of the best tools available for data integration."
"We are able to set rules, establish a data quality management platform, and monitor the quality."
"MDM doesn't require a separate IDQ."
"This product provides good reports using a single pane of glass."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
 

Cons

"The integration could be a bit better. The process is something new."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"The cost of Informatica MDM is expensive and has room for improvement."
"I would like to see more API integration to have the capability to build a report using other third party reporting tools to streamline the operation."
"IEDC can improve the comparison of lineages."
"I think everything related to the APIs and the manageability of the APIs in Informatica MDM are areas where improvements are required."
"The cloud version could be better in terms of pricing."
"Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"The technical support for Analytics Hub is limited and could be improved."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"The interface can be simplified because it is not a user-friendly experience."
 

Pricing and Cost Advice

"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"Informatica Axon is expensive."
"The product is highly-priced."
"We are quite happy with the licensing model."
"It is an expensive solution."
"The product is expensive."
"The pricing is reasonable."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
Computer Software Company
17%
Healthcare Company
10%
Financial Services Firm
10%
Energy/Utilities Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about SAP Analytics Hub?
Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually.
What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
STIB-MIVB
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. SAP Analytics Hub and other solutions. Updated: July 2025.
860,745 professionals have used our research since 2012.