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Influitive AdvocateHub vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Influitive AdvocateHub
Ranking in Social CRM
14th
Average Rating
9.2
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
56
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of May 2025, in the Social CRM category, the mindshare of Influitive AdvocateHub is 0.8%, up from 0.5% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.4%, up from 10.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

it_user680442 - PeerSpot reviewer
I have found the challenges, discussions and referral features most valuable. It gives our customers a variety of ways to share their passion for our product.
Customer Service: Influitive gets a 10 for customer service! They are exceptionally responsive to any request - large or small and they are professional, courteous and helpful. Technical Support: Influitive technical support is superior - 10.0! Again, their responsiveness to any issue is quick, polite and helpful. They set a high bar and reach it every time.
SantoshKrishna - PeerSpot reviewer
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It allows me to be able to create challenges around questions that I have, then in return, I can get instant results which are amazing."
"It has helped tremendously when it comes to driving our customer story pipeline."
"Influitive has always been great at listening to feedback when it comes to new product suggestions, which is nice as a regular user."
"We are better equipped to engage with our customers on a regular basis using the program."
"It is straightforward to set up."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."
"We have found the solution to be scalable."
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"It has excellent lead and opportunity tracking."
 

Cons

"I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another."
"One thing that I would like to see improved is the number of challenges listed in each experience."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"I would like to see more ways to accomplish specific tasks."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"Salesforce could benefit by implementing further integration with more platforms."
"They could improve the product's data integration functionality for larger companies."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"The technicality of the solution can be streamlined."
 

Pricing and Cost Advice

Information not available
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
"Salesforce is an expensive solution."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"My company pays to use this solution."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"The solution's pricing is very high and should be more flexible for smaller companies."
"It is a license per user."
"This solution is priced in the medium to high price range."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
57%
Computer Software Company
7%
Financial Services Firm
5%
Manufacturing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
Salesforce is one of the most expensive tools. The pricing is around $10,000 per annum per user. It is a very expensive solution that I would rate a nine out of 10 in terms of cost.
What needs improvement with Salesforce Marketing Cloud?
I would like to see improvements in the integration between Salesforce platforms and AgentForce. There are inaccuracies in how AgentForce retrieves information or interprets data. It still shows so...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.