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Influitive AdvocateHub vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Influitive AdvocateHub
Ranking in Social CRM
13th
Average Rating
9.2
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2025, in the Social CRM category, the mindshare of Influitive AdvocateHub is 0.7%, up from 0.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, up from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

it_user886581 - PeerSpot reviewer
It has helped tremendously when it comes to driving our customer story pipeline
We use this product for maintaining a select group of our VIP customers. Through this community, we are able to generate marketing campaigns, leads, referrals, and references Influitive has helped tremendously when it comes to driving our customer story pipeline. We are better equipped to engage…
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has helped tremendously when it comes to driving our customer story pipeline."
"It allows me to be able to create challenges around questions that I have, then in return, I can get instant results which are amazing."
"We are better equipped to engage with our customers on a regular basis using the program."
"Influitive has always been great at listening to feedback when it comes to new product suggestions, which is nice as a regular user."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"It makes it easy for a business to use any module based on their preference."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
"Offers many great features and is intuitive."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"It is easy to use."
"Marketing Cloud has improved our productivity and our team enjoy using it."
 

Cons

"I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another."
"One thing that I would like to see improved is the number of challenges listed in each experience."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"In a future release, adding end-user personalization would be a benefit."
"The cost is always a concern for anyone using a SaaS product."
"Marketing Cloud's forecasting could be improved."
"The data extension tools are not very user-friendly."
"We'd like to see more integrations with third-party products."
"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."
"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."
 

Pricing and Cost Advice

Information not available
"Salesforce is an expensive solution."
"The solution is paid for monthly."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"The solution's pricing is very high and should be more flexible for smaller companies."
"This solution is priced in the medium to high price range."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"My company pays to use this solution."
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Top Industries

By visitors reading reviews
No data available
Educational Organization
32%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: June 2025.
859,129 professionals have used our research since 2012.