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Influitive AdvocateHub vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Influitive AdvocateHub
Ranking in Social CRM
16th
Average Rating
9.2
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Salesforce Marketing Cloud
Ranking in Social CRM
2nd
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of August 2025, in the Social CRM category, the mindshare of Influitive AdvocateHub is 1.0%, up from 0.4% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM
 

Featured Reviews

it_user886581 - PeerSpot reviewer
It has helped tremendously when it comes to driving our customer story pipeline
We use this product for maintaining a select group of our VIP customers. Through this community, we are able to generate marketing campaigns, leads, referrals, and references Influitive has helped tremendously when it comes to driving our customer story pipeline. We are better equipped to engage…
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It allows me to be able to create challenges around questions that I have, then in return, I can get instant results which are amazing."
"Influitive has always been great at listening to feedback when it comes to new product suggestions, which is nice as a regular user."
"We are better equipped to engage with our customers on a regular basis using the program."
"It has helped tremendously when it comes to driving our customer story pipeline."
"We use this solution for reporting, pipeline generation, and forecasting."
"The most valuable part of the solution are the selling features."
"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
"Salesforce is constantly evolving and have a good release cycle."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."
"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."
"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."
 

Cons

"One thing that I would like to see improved is the number of challenges listed in each experience."
"I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another."
"I've noticed on one-to-one leads, the customer objection option is not available."
"In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."
"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."
"Marketing Cloud's forecasting could be improved."
"We'd like to see more integrations with third-party products."
"Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
 

Pricing and Cost Advice

Information not available
"The solution is paid for monthly."
"The price is expensive."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"This is a low cost solution suited to larger organizations."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"The solution's pricing is very high and should be more flexible for smaller companies."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
 

Also Known As

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ExactTarget
 

Overview

 

Sample Customers

Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Influitive AdvocateHub vs. Salesforce Marketing Cloud and other solutions. Updated: July 2025.
865,295 professionals have used our research since 2012.