Influitive AdvocateHub vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Influitive Logo
156 views|23 comparisons
100% willing to recommend
Salesforce Logo
505 views|289 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Influitive AdvocateHub and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM.
To learn more, read our detailed Social CRM Report (Updated: March 2024).
769,065 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"It allows me to be able to create challenges around questions that I have, then in return, I can get instant results which are amazing.""We are better equipped to engage with our customers on a regular basis using the program.""It has helped tremendously when it comes to driving our customer story pipeline.""Influitive has always been great at listening to feedback when it comes to new product suggestions, which is nice as a regular user."

More Influitive AdvocateHub Pros →

"You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.""The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas.""The Journey Builder and the Email Studio features are most valuable.""We have found the solution to be scalable.""It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten.""It is very easy to use from a marketing standpoint.""It is easy to send emails and SMS's."

More Salesforce Marketing Cloud Pros →

Cons
"One thing that I would like to see improved is the number of challenges listed in each experience.""I have suggested notifications within the platform for new challenges and also a more engaged platform for each community member to interact with one another."

More Influitive AdvocateHub Cons →

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce.""Clarity around new features could be improved when they are released.""Managing large volumes of data takes too long.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.""The processing speed, the way information displays, and scrolling options can be improved.""We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey.""I've noticed on one-to-one leads, the customer objection option is not available."

More Salesforce Marketing Cloud Cons →

Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
  • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which Social CRM solutions are best for your needs.
    769,065 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    10th
    out of 34 in Social CRM
    Views
    156
    Comparisons
    23
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 34 in Social CRM
    Views
    505
    Comparisons
    289
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Salesforce
    Video Not Available
    Overview

    Influitive helps B2B companies drive revenue and increase customer engagement through the voice of their most passionate advocates. Influitive’s AdvocateHub is an Advocate Marketing Platform that builds trust, transparency, and cultivates goodwill by giving customers personalized and human relationships with the brands they love. To do so, we elevate and bridge fragmented initiatives like word-of-mouth, branded communities, social sharing, product reviews, referrals, references, NPS, and feedback, while fulfilling your advocates’ desire for social status, access, belonging, and shared sense of purpose through a best-in-class advocate marketing experience.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Bynder, Hubspot, BMC, OurCrowd, Prezi, Ecobee, DocuSign, MongoDB, ADP, Ceridian, LifeWorks, Rosetta Stone, Gainsight, iCompass, Marketo, Salesforce, Box, Dell EMC, Duo, Oracle, VMware, IBM, HP, Cisco
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    REVIEWERS
    Small Business32%
    Midsize Enterprise27%
    Large Enterprise41%
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Social CRM
    March 2024
    Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM. Updated: March 2024.
    769,065 professionals have used our research since 2012.

    Influitive AdvocateHub is ranked 10th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. Influitive AdvocateHub is rated 9.2, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Influitive AdvocateHub writes "Enables nimble communication with our brand's promoters and pushes out product information". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Influitive AdvocateHub is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Social CRM vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.