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HubSpot Sales Hub vs Microsoft Dynamics CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.9
HubSpot Sales Hub boosts efficiency in lead tracking, communication, and sales management, significantly enhancing business value and strategy.
Sentiment score
6.8
Microsoft Dynamics CRM enhances operations, boosting efficiency and ROI, despite high costs, with benefits varying by industry and implementation.
Without it, we wouldn't be able to manage everything properly or strategically plan our sales strategy.
Head of Digital Engineering, Management Consultant at Stax Inc.
I recommend that those considering Microsoft Dynamics CRM conduct an ROI exercise to determine scalability and complex business needs because it is indeed a fantastic tool, especially if Microsoft can provide a better commercial model, which can significantly impact cost-effectiveness.
Chief Digital Officer at Cipher7
 

Customer Service

Sentiment score
6.7
HubSpot Sales Hub provides prompt customer service, praised for responsiveness, but faces occasional language and time zone challenges.
Sentiment score
5.6
Microsoft Dynamics CRM support is responsive but inconsistent; premium plans and local partners improve service for large enterprises.
They consistently respond and provide solutions, though some limitations are inherent to the tool itself.
Head of Digital Engineering, Management Consultant at Stax Inc.
It is more difficult with the language in Portuguese, which complicates understanding other functions.
Account Executive at a tech services company with 51-200 employees
The community of HubSpot Sales Hub and information available in Google is sufficient enough to basically self-help myself.
Process Improvement Consultant at a consultancy with 51-200 employees
I would rate customer support as ten out of ten.
CISO at a financial services firm with 501-1,000 employees
When we create a technical ticket for Microsoft, mostly the ETA is two to three days, but we mostly get responded to in 24 hours.
Principal Consultant at Systems Limited
While the support operates within their standard SLA, it can be difficult to speak directly with someone over the phone.
Head of Digital Transformation at Simplified Consulting
 

Scalability Issues

Sentiment score
7.2
HubSpot Sales Hub offers scalable usage for moderate-sized teams, though larger growth may require additional modules and costs.
Sentiment score
7.3
Microsoft Dynamics CRM offers scalability and adaptability, though customizations, standalone stability, and license management can pose challenges.
Regarding scalability, I think it's really well-designed; not to some enormous size, but it allowed us to start easily and then expand really.
Process Improvement Consultant at a consultancy with 51-200 employees
Microsoft Dynamics CRM is highly scalable, rated at ten, even fifteen out of ten.
CISO at a financial services firm with 501-1,000 employees
I would give it a ten out of ten for scalability.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM is scalable; it's easy to scale, but when customizations become extensive, maintainability can become challenging.
Chief Digital Officer at Cipher7
 

Stability Issues

Sentiment score
8.3
HubSpot Sales Hub is highly rated for stability, consistently reliable with minimal issues and infrequent API glitches.
Sentiment score
7.8
Microsoft Dynamics CRM boasts high stability, minimal downtime, and enhanced availability, thanks to Azure Cloud integration and regular updates.
For instance, out of 10,000 API requests, approximately 10 might get missed with absolutely no record of them.
Head of Digital Engineering, Management Consultant at Stax Inc.
I don't recall experiencing any outages or downtime with HubSpot Sales Hub.
Process Improvement Consultant at a consultancy with 51-200 employees
I would rate it ten out of ten.
CISO at a financial services firm with 501-1,000 employees
There have been instances where issues with Microsoft Azure have affected Dynamics due to the infrastructure layer.
Chief Digital Officer at Cipher7
In the last two or three years, I have not seen anything or heard of that occurring with someone else anywhere in our organization.
Principal Consultant at Systems Limited
 

Room For Improvement

HubSpot Sales Hub requires enhancements in lead capture, automation, pricing, UI modernization, and better training and documentation.
Microsoft Dynamics CRM is complex, requiring customization, with slow support, costly pricing, and needing improved user-friendliness and integration.
The overall cost is relatively high compared to some alternatives available in the market.
Head of Digital Engineering, Management Consultant at Stax Inc.
The problem with the email tracking feature is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations.
Process Improvement Consultant at a consultancy with 51-200 employees
HubSpot seems to be in the lead right now in terms of consolidating a lot of those point solutions into one core platform, which Sales Hub is a part of, and the CRM and marketing pro are also core to driving our business and go-to-market engine.
VP of sales at a tech vendor with 11-50 employees
More use-case-oriented material should be provided to help users and implementers learn how to do more, faster.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM needs improvement in simplifying the setup and configuration process, which can be relatively complex when we want all features to work properly.
Head of Digital Transformation at Simplified Consulting
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it.
Chief Digital Officer at Cipher7
 

Setup Cost

HubSpot Sales Hub offers competitive pricing with flexible options, appealing to enterprises, despite potential complexity and varying costs.
Microsoft Dynamics CRM pricing ranges from $50-$115/user monthly, competitive with Salesforce, yet complex for small businesses.
The sales component is somewhat expensive, making the overall cost higher compared to some other available options.
Head of Digital Engineering, Management Consultant at Stax Inc.
We managed to get a really great discount for the first year because we had recently raised a round of Series A funding, qualifying us as an early-stage startup that received a pretty significant discount in year one.
VP of sales at a tech vendor with 11-50 employees
When we compare it to SAP or something like that, Microsoft Dynamics CRM is a very affordable solution.
Principal Consultant at Systems Limited
The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model.
CISO at a financial services firm with 501-1,000 employees
Microsoft Dynamics CRM costs about $110 to $115 per user per month, following a recent price increase.
Head of Digital Transformation at Simplified Consulting
 

Valuable Features

HubSpot Sales Hub streamlines sales with features like pipeline management, CRM integration, and marketing automation for efficient, strategic planning.
Microsoft Dynamics CRM is ideal for seamless Microsoft integration, customization, and robust features for sales management and customer engagement.
The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity.
Head of Digital Engineering, Management Consultant at Stax Inc.
The ability to see and track who is engaging with your content, your emails, prioritizing who to follow up with based on a lot of data that is ingested via intent signals and automation is significant.
VP of sales at a tech vendor with 11-50 employees
The divisions for sales and the graphics are very customizable in HubSpot Sales Hub.
Account Executive at a tech services company with 51-200 employees
The backend storage integrates seamlessly with OneDrive, and the solution offers robust security features, including Azure integration, two-factor authentication (2FA), and comprehensive audit trails.
CISO at a financial services firm with 501-1,000 employees
The CRM is very fast, which is the most important aspect, and it's very handy.
Data Scientist at a financial services firm with 11-50 employees
The most valuable feature of Microsoft Dynamics CRM is its integration with Outlook and other Microsoft products like Microsoft 365, which includes emails, Teams, and SharePoint.
Head of Digital Transformation at Simplified Consulting
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
7th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (3rd)
Microsoft Dynamics CRM
Ranking in CRM
1st
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
80
Ranking in other categories
CRM Customer Engagement Centers (1st), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (1st)
 

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 1.0%, down from 1.0% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.7%, down from 11.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics CRM2.7%
HubSpot Sales Hub1.0%
Other96.3%
CRM
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
NavinJacob - PeerSpot reviewer
Chief Digital Officer at Cipher7
Has enabled seamless integration across platforms while supporting advanced analytics for customer insights
Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.
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Top Industries

By visitors reading reviews
Construction Company
12%
University
12%
Financial Services Firm
12%
Comms Service Provider
10%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
By reviewers
Company SizeCount
Small Business43
Midsize Enterprise22
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
I think the areas of HubSpot Sales Hub that could be improved or enhanced are probably templates that could be a bit smarter and the overall UI, which is not the best.What bothers me about the UI o...
What is your primary use case for HubSpot Sales Hub?
My usual use cases for HubSpot Sales Hub are the sales process and email automation.
What are the pros and cons of MS dynamics vs. Salesforce CRM?
When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...
Is it advisable to purchase Dynamics CRM in addition to NAV 2016?
Short answer: depends on your sales needs. NAV 2016’s built-in CRM is very basic. It’s fine for simple contact management and basic sales tracking, but it lacks: Proper pipeline management Adva...
What needs improvement with Microsoft Dynamics CRM?
A few areas where Dynamics CRM can improve: User experience → Still feels complex for non-technical users, especially for daily tasks Customization vs complexity → Easy to customize, but quickl...
 

Also Known As

No data available
Dynamics CRM, MS Dynamics CRM
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.
Find out what your peers are saying about HubSpot Sales Hub vs. Microsoft Dynamics CRM and other solutions. Updated: April 2026.
894,668 professionals have used our research since 2012.