HubSpot CRM vs LeadSquared comparison

HubSpot and LeadSquared are both solutions in the CRM category. HubSpot is ranked #6 with an average rating of 8.4, while LeadSquared is ranked #32 with an average rating of 7.5. HubSpot holds a 2.4% mindshare in CRM, compared to LeadSquared’s 0.8% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 80% of LeadSquared users who would recommend it.

HubSpot CRM

Read 48 HubSpot CRM reviews

988 Views
580 Comparison Views

98% willing to recommend

LeadSquared

Read 4 LeadSquared reviews

424 Views
250 Comparison Views

80% willing to recommend

HubSpot CRM

LeadSquared

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and HubSpot CRM are competing products in the customer relationship management space. LeadSquared offers better value for budget-conscious buyers due to its competitive pricing, while HubSpot CRM is favored for its extensive feature set, justifying its higher cost.

Features: LeadSquared provides advanced automation capabilities, customizable lead scoring, and robust third-party integrations. HubSpot CRM offers a wide range of marketing tools, powerful analytics, and seamless integration with its extensive ecosystem.

Room for Improvement: LeadSquared could improve by expanding its feature set and enhancing integration options. It could also benefit from a more intuitive user interface and better analytics capabilities. HubSpot CRM might enhance its affordability, simplify the learning curve for new users, and improve its reporting features.

Ease of Deployment and Customer Service: LeadSquared offers a straightforward setup process and solid customer support. HubSpot CRM features a user-friendly deployment model and comprehensive customer support, though it may require more customization for integration into existing workflows.

Pricing and ROI: LeadSquared has an attractive initial setup cost, providing a strong ROI through affordability and performance efficiency. HubSpot CRM requires a larger upfront investment but delivers substantial ROI with its feature-rich platform and scalability, making it cost-effective for larger enterprises with complex needs.

To learn more, read our detailed HubSpot CRM vs. LeadSquared Report (Updated: June 2025).

Buyer's Guide

HubSpot CRM vs. LeadSquared

June 2025

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Helped 857,585 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot CRM

Ranking in CRM

6th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

LeadSquared

Ranking in CRM

32nd

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Mindshare comparison

As of June 2025, in the CRM category, the mindshare of HubSpot CRM is 2.4%, up from 2.1% compared to the previous year. The mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is easy to use for anyone, integrates well with email, has simple node management, and has good tracking lead features."

"The reporting is very flexible."

"HubSpot CRM has the most reliable and user-friendly options."

"HubSpot CRM helps our company to organize and track a high number of leads easily."

"It's fairly simple to use. For configuration, it provides quite a bit of information to the salespeople at the fingertips."

"When we cannot dedicate a lot of time to each of these, in terms of research and support, it helps us automate some small things and provides opportunities."

"The most valuable feature of HubSpot CRM is the forms."

"The product is user-friendly for sales personnel and other salespeople."

More HubSpot CRM pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

Cons

"This solution could be improved if it offered more opportunity to customize how it is used, including adding different rules."

"The solution's user interface can be simpler with features that are easy to navigate."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"Certain stability issues could be automatically addressed through automation measures that would ensure absolute stability."

"Sometimes, the usability is not intuitive. There is a lot of work required to set it up the way I like."

"Sometimes, the usability is not intuitive."

"The solution's email capabilities could be improved."

"HubSpot CRM could be flexible and customizable."

More HubSpot CRM cons

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

Pricing and Cost Advice

"HubSpot CRM is affordable."

"The pricing for this solution is user based. We're paying $39 to $45 per user."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The pricing is in a midrange if you line up the marketing tools."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"The price of the solution could improve because it is expensive."

"Pricing is based on the number of users."

More HubSpot CRM pricing and cost advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Comms Service Provider

12%

Government

11%

Financial Services Firm

Computer Software Company

19%

Media Company

10%

Financial Services Firm

Consumer Goods Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

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What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

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What is your primary use case for HubSpot CRM?

I primarily use the solution for CRM.

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What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

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What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

Comparisons

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Compared 15% of the time

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Compared 15% of the time

Bigin by Zoho CRM vs HubSpot CRM

Compared 12% of the time

Affinity vs HubSpot CRM

Compared 10% of the time

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Zoho CRM vs LeadSquared

Compared 100% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

June 2025

Download HubSpot CRM product report

Buyer's Guide

CRM

June 2025

Download LeadSquared product report

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Buyer's Guide

HubSpot CRM vs. LeadSquared

June 2025

Free Report: HubSpot CRM vs. LeadSquared

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