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Hitachi Virtual Storage Platform vs Pure Storage FlashBlade comparison

Hitachi Vantara and Pure Storage are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #9 with an average rating of 8.1, while Pure Storage is ranked #15 with an average rating of 8.8. Hitachi Vantara holds a 3.7% mindshare in AFS, compared to Pure Storage’s 2.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 95% of Pure Storage users who would recommend it.
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Pure FlashArray X NVMe
Read 36 Pure FlashArray X NVMe reviews
  • 1,963 Views
  • 1,590 Comparison Views
100% willing to recommend
Hitachi Virtual Storage Pla...
Read 55 Hitachi Virtual Storage Platform reviews
  • 4,911 Views
  • 3,634 Comparison Views
96% willing to recommend
Pure Storage FlashBlade
Read 39 Pure Storage FlashBlade reviews
  • 4,997 Views
  • 1,849 Comparison Views
95% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and Pure Storage FlashBlade are advanced storage solutions. Pure Storage FlashBlade seems to have the upper hand due to its feature-rich offerings and superior performance.

Features: Hitachi VSP is known for its high performance, scalability, and reliable support. Pure Storage FlashBlade is valued for its speed, ease of management, and advanced data handling capabilities. FlashBlade also offers seamless integration.

Room for Improvement: Hitachi VSP could benefit from improved interoperability, simplified configuration, and better user configurability. Pure Storage FlashBlade would be improved with enhanced analytics, expanded protocol support, and more robust analytical tools.

Ease of Deployment and Customer Service: Hitachi VSP offers straightforward deployment but has a steep learning curve. Users praise its prompt customer service. Pure Storage FlashBlade is recognized for its swift and uncomplicated deployment, along with superior customer service, making it favorable for quick setups.

Pricing and ROI: Hitachi VSP is noted for its competitive setup costs and strong ROI. Pure Storage FlashBlade, although more expensive initially, delivers more immediate value and improved long-term ROI due to its superior performance and reduced management overhead.

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To learn more, read our detailed Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade Report (Updated: December 2025).
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.2
Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.
Sentiment score
6.6
Pure Storage FlashBlade reduces total cost of ownership by enhancing efficiency, enabling fast restorations, and supporting diverse use cases.
If you wait more than seven years to buy another one, you get a return on your investment.
Eugene Hemphill
Sales Manager at Multicomputos PR
For more quotes and insights, download the Pure FlashArray X NVMe report
While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
For more quotes and insights, download the Hitachi Virtual Storage Platform report
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
For more quotes and insights, download the Pure Storage FlashBlade report
Eugene Hemphill - PeerSpot reviewerBratislav Petkovic - PeerSpot reviewerParul-Patel - PeerSpot reviewer
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.2
Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.
Sentiment score
7.6
Pure Storage FlashBlade's support is generally praised for responsiveness, despite occasional delays and communication issues, maintaining a favorable reputation.
Customers always have their issues resolved promptly.
Eugene Hemphill
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Shakeel Qureshi
Infrastructure Specialis at a tech services company with 1-10 employees
For more quotes and insights, download the Pure FlashArray X NVMe report
The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
I would rate them an eight out of ten.
Redy ERIYAWAN
IT Field Support Engineer at a tech vendor with 10,001+ employees
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
Their technical support has been perfect lately, so I would give it a 10.
MikaelHellström
IT Manager at Regin Dalarna
For more quotes and insights, download the Pure Storage FlashBlade report
Eugene Hemphill - PeerSpot reviewer
SQ
DA
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Parul-Patel - PeerSpot reviewerMikaelHellström - PeerSpot reviewer
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.3
Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.
Sentiment score
8.6
Pure Storage FlashBlade excels in scalability, with seamless expansion, downtime-free growth, and praised support across various sectors.
It is highly scalable.
Joerg Utesch
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Eugene Hemphill
Sales Manager at Multicomputos PR
For more quotes and insights, download the Pure FlashArray X NVMe report
No quotes available
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Pure Storage FlashBlade is scalable.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
There are between 5 and 10,000 people using it in our organization.
MikaelHellström
IT Manager at Regin Dalarna
For more quotes and insights, download the Pure Storage FlashBlade report
Joerg Utesch - PeerSpot reviewerEugene Hemphill - PeerSpot reviewerParul-Patel - PeerSpot reviewerMikaelHellström - PeerSpot reviewer
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.2
Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.
Sentiment score
8.1
Pure Storage FlashBlade offers exceptional reliability and impressive stability, featuring 99.999% uptime, seamless upgrades, and high performance.
I would rate the stability of the product at seven out of ten.
Gary Cheung
Project Manager at a government with 11-50 employees
For more quotes and insights, download the Pure FlashArray X NVMe report
If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
In case there is any issue with any blade, the data is moved to another.
Redy ERIYAWAN
IT Field Support Engineer at a tech vendor with 10,001+ employees
For more quotes and insights, download the Pure Storage FlashBlade report
GC
DA
RE
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.
Users recommend better pricing, cloud integration, support, documentation, and analytics for Pure Storage FlashBlade, improving efficiency and compatibility.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Joerg Utesch
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Eugene Hemphill
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Santhosh Sridhara
Cloud Architect at DXC Technology
For more quotes and insights, download the Pure FlashArray X NVMe report
The interface management and monitoring need improvement.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.
reviewer904212
Solution Architect at a outsourcing company with 201-500 employees
For more quotes and insights, download the Hitachi Virtual Storage Platform report
Technical support definitely needs significant improvement.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
Its configuration should be easier.
Redy ERIYAWAN
IT Field Support Engineer at a tech vendor with 10,001+ employees
One way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray and FlashBlade.
MikaelHellström
IT Manager at Regin Dalarna
For more quotes and insights, download the Pure Storage FlashBlade report
Joerg Utesch - PeerSpot reviewerEugene Hemphill - PeerSpot reviewerSanthosh Sridhara - PeerSpot reviewerBratislav Petkovic - PeerSpot reviewerreviewer904212 - PeerSpot reviewerParul-Patel - PeerSpot reviewer
RE
MikaelHellström - PeerSpot reviewer
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.
Pure Storage FlashBlade is costly but valued for performance, reliability, and reduced administrative overhead, justifying its premium price.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Enes SUZER
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Eugene Hemphill
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Joerg Utesch
Sales Director at systemzwo group
For more quotes and insights, download the Pure FlashArray X NVMe report
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.
ANAND V
Associate Vice President at Federal Bank Ltd
For more quotes and insights, download the Hitachi Virtual Storage Platform report
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
MikaelHellström
IT Manager at Regin Dalarna
For more quotes and insights, download the Pure Storage FlashBlade report
Enes SUZER - PeerSpot reviewerEugene Hemphill - PeerSpot reviewerJoerg Utesch - PeerSpot reviewer
DA
Parul-Patel - PeerSpot reviewerMikaelHellström - PeerSpot reviewer
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.
Pure Storage FlashBlade excels with ease of use, fast performance, scalability, seamless integration, and efficient storage features.
Its data compression feature is the best that we have ever seen.
Eugene Hemphill
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Joerg Utesch
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Enes SUZER
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
For more quotes and insights, download the Pure FlashArray X NVMe report
The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure.
Bratislav Petkovic
Team Lead for Core Infrastructure at Raiffeisen bank Serbia
Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.
reviewer904212
Solution Architect at a outsourcing company with 201-500 employees
For more quotes and insights, download the Hitachi Virtual Storage Platform report
We can plug in many blades, and we can have data up to one terabyte.
Redy ERIYAWAN
IT Field Support Engineer at a tech vendor with 10,001+ employees
The best features of Pure Storage FlashBlade include better throughput and better performance.
Parul-Patel
Senior Network Engineer at Holy Redeemer Health System, Inc.
Pure Storage FlashBlade's scalability is one of the most valuable features, and importantly, it always works, allowing for seamless upgrades.
MikaelHellström
IT Manager at Regin Dalarna
For more quotes and insights, download the Pure Storage FlashBlade report
Eugene Hemphill - PeerSpot reviewerJoerg Utesch - PeerSpot reviewerEnes SUZER - PeerSpot reviewerBratislav Petkovic - PeerSpot reviewerreviewer904212 - PeerSpot reviewer
RE
Parul-Patel - PeerSpot reviewerMikaelHellström - PeerSpot reviewer
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
9th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (3rd), Frame-Based Disk Arrays (1st), NVMe All-Flash Storage Arrays (5th)
Pure Storage FlashBlade
Ranking in All-Flash Storage
15th
Average Rating
8.8
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
Software Defined Storage (SDS) (8th), File and Object Storage (8th)
 

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.0% compared to the previous year. The mindshare of Pure Storage FlashBlade is 2.1%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
Hitachi Virtual Storage Platform3.7%
Pure FlashArray X NVMe1.2%
Pure Storage FlashBlade2.1%
Other93.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Jaehoon Oh
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Read full review
DA
ANAND V
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Read full review
MikaelHellström - PeerSpot reviewer
MikaelHellström
IT Manager at Regin Dalarna
Has handled backup storage needs reliably and supports seamless upgrades
In environments requiring high throughput and low latency, Pure Storage FlashBlade provides high throughput and normal latency, but we do not have any application that requires low latency right now, so the latency of three to five milliseconds is considered kind of high. Pure Storage FlashBlade's ability to integrate with enterprise applications is not important for us, as we only want to present an S3 bucket for our backup, which we have done, and it works very fast. We use the Purity software's data reduction techniques; we have a backup software that compresses everything before sending it to the S3 bucket, achieving a data reduction of 1.1 to one. I would recommend Pure Storage FlashBlade to other companies because it's a very fast and scalable solution for anyone who needs it. On a scale of 1-10, I rate this solution an 8.
Read full review
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
14%
Manufacturing Company
9%
Government
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise28
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise21
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
See all answers
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
See all answers
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
See all answers
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...
See all answers
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
See all answers
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...
See all answers
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
See all answers
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making...
See all answers
What needs improvement with Pure Storage FlashBlade?
In my opinion, one way Pure Storage FlashBlade can be improved is by having more compatibility between the FlashArray...
See all answers
 

Comparisons

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Dell PowerStore vs Pure FlashArray X NVMe
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Dell PowerMax vs Pure FlashArray X NVMe Logo
Dell PowerMax vs Pure FlashArray X NVMe
Compared 13% of the time
TrueNAS R-Series vs Pure FlashArray X NVMe Logo
TrueNAS R-Series vs Pure FlashArray X NVMe
Compared 12% of the time
HPE Alletra Storage vs Pure FlashArray X NVMe Logo
HPE Alletra Storage vs Pure FlashArray X NVMe
Compared 9% of the time
Pure Storage FlashArray vs Pure FlashArray X NVMe Logo
Pure Storage FlashArray vs Pure FlashArray X NVMe
Compared 3% of the time
More Pure FlashArray X NVMe Competitors
Dell PowerStore vs Hitachi Virtual Storage Platform Logo
Dell PowerStore vs Hitachi Virtual Storage Platform
Compared 10% of the time
NetApp AFF vs Hitachi Virtual Storage Platform Logo
NetApp AFF vs Hitachi Virtual Storage Platform
Compared 9% of the time
IBM FlashSystem vs Hitachi Virtual Storage Platform Logo
IBM FlashSystem vs Hitachi Virtual Storage Platform
Compared 9% of the time
HPE Alletra Storage vs Hitachi Virtual Storage Platform Logo
HPE Alletra Storage vs Hitachi Virtual Storage Platform
Compared 7% of the time
Dell PowerMax vs Hitachi Virtual Storage Platform Logo
Dell PowerMax vs Hitachi Virtual Storage Platform
Compared 5% of the time
More Hitachi Virtual Storage Platform Competitors
Dell PowerScale (Isilon) vs Pure Storage FlashBlade Logo
Dell PowerScale (Isilon) vs Pure Storage FlashBlade
Compared 17% of the time
Pure Storage FlashArray vs Pure Storage FlashBlade Logo
Pure Storage FlashArray vs Pure Storage FlashBlade
Compared 11% of the time
MinIO vs Pure Storage FlashBlade Logo
MinIO vs Pure Storage FlashBlade
Compared 9% of the time
Red Hat Ceph Storage vs Pure Storage FlashBlade Logo
Red Hat Ceph Storage vs Pure Storage FlashBlade
Compared 7% of the time
Scality RING vs Pure Storage FlashBlade Logo
Scality RING vs Pure Storage FlashBlade
Compared 2% of the time
More Pure Storage FlashBlade Competitors
 

Product Reports

Buyer's Guide
Pure FlashArray X NVMe
December 2025
Pure FlashArray X NVMe reportDownload Pure FlashArray X NVMe product report
Buyer's Guide
Hitachi Virtual Storage Platform
December 2025
Hitachi Virtual Storage Platform reportDownload Hitachi Virtual Storage Platform product report
Buyer's Guide
Pure Storage FlashBlade
December 2025
Pure Storage FlashBlade reportDownload Pure Storage FlashBlade product report
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage
 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Buyer's Guide
Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade
December 2025
Free Report: Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade
Find out what your peers are saying about Hitachi Virtual Storage Platform vs. Pure Storage FlashBlade and other solutions. Updated: December 2025.
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We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.