Hitachi Virtual Storage Platform vs NetApp AFF C-Series comparison

Hitachi Virtual Storage Platform vs. NetApp AFF C-Series

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Everpure FlashArray X NVMe

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 4.0%, up from 3.1% compared to the previous year. The mindshare of NetApp AFF C-Series is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Mindshare Distribution
Product	Mindshare (%)
Hitachi Virtual Storage Platform	4.0%
Pure FlashArray X NVMe	1.6%
NetApp AFF C-Series	0.6%
Other	93.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Shailendra Choudhary

Solution Architect at a tech services company with 10,001+ employees

Reliable flash storage has delivered strong data reduction and secured sensitive information

There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration aspects. Every storage vendor has certain limitations, and this is not limited to NetApp; it applies to everyone in the industry. I do not see any other significant areas for improvement with NetApp AFF C-Series at this time. NetApp is working on their roadmap, which is solid, and they are developing certain features that are yet to be released.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"Everything works well, and it is very fast."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"One of the best features is the support, which is excellent."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The latency is good."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

More Everpure FlashArray X NVMe pros

"The product has great data storage performance with a 100% data security and availability guarantee."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"Overall, the solution is strong, easy and fast."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

"The performance was decent."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"The product's performance is good."

"It's a state of the art solution in storage systems. High-availability and performance are the strongest aspects of these machines."

More Hitachi Virtual Storage Platform pros

"NetApp AFF C-Series is a good product for entry-level flash storage, the system is competitive in terms of pricing, and the value proposition is strong."

"NetApp offers a cost-effective solution with very robust hardware."

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Maybe the price can be reduced since the solution is very expensive."

"I would like to see replication and DR features in the next release of this solution."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"The solution should improve its logon requirements."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

More Everpure FlashArray X NVMe cons

"The deployment could be a bit easier, because it's a bit tricky"

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

"Hitachi should offer a distinct overview of the various storage choices."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."

"The pricing is high, but the product is good. Additional features like data duplication might make it even better."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"Anytime we needed support, it was delayed."

More Hitachi Virtual Storage Platform cons

"We faced one bug that impacted our NetApp last month, and it took some time to identify the underlying issue."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Our licensing fees are $500,000+ USD."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Everpure FlashArray X NVMe pricing and cost advice

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"I would like to see better pricing and more discounts."

"The price is good enough considering the performance, and we are satisfied."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The solution is expensive."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

More Hitachi Virtual Storage Platform pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Financial Services Firm

17%

Manufacturing Company

Computer Software Company

Government

Manufacturing Company

20%

Financial Services Firm

11%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

What needs improvement with NetApp AFF C-Series?

There is still some room for improvement when it comes to scalability, mainly in the interoperability and integration...

What is your primary use case for NetApp AFF C-Series?

I would recommend NetApp AFF C-Series for various types of companies depending on the use case. A small company, an e...

What advice do you have for others considering NetApp AFF C-Series?

I recommend Dell PowerStore to some of my customers, but usually the differences are taken care of. I focus primarily...

Dell PowerStore vs Everpure FlashArray X NVMe

Comparisons

Compared 13% of the time

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Compared 10% of the time

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TrueNAS R-Series vs Everpure FlashArray X NVMe

Compared 8% of the time

Pavilion HyperParallel Flash Array vs Everpure FlashArray X NVMe

Compared 5% of the time

More Everpure FlashArray X NVMe Competitors

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 10% of the time

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

IBM System Storage DS8000 Series vs Hitachi Virtual Storage Platform

Compared 2% of the time

More Hitachi Virtual Storage Platform Competitors

NetApp AFF A-Series vs NetApp AFF C-Series

Compared 22% of the time

NetApp FAS Series vs NetApp AFF C-Series

Compared 15% of the time

NetApp AFF vs NetApp AFF C-Series

Compared 13% of the time

Huawei OceanStor Dorado vs NetApp AFF C-Series

Compared 12% of the time

NetApp NVMe AFF A800 vs NetApp AFF C-Series

Compared 11% of the time

More NetApp AFF C-Series Competitors

Product Reports

Everpure FlashArray X NVMe

Download Everpure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

All-Flash Storage

Download NetApp AFF C-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X, Pure FlashArray X NVMe

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Everpure FlashArray X NVMe delivers high performance, reliability, and low latency, making it ideal for block storage in private cloud infrastructures and mission-critical applications.

Boasting robust data reduction, high availability, and seamless scalability, Everpure FlashArray X NVMe supports databases, VMware environments, and machine learning analytics. Known for its intuitive interface, superior support, volume snapshots, and AI-powered analytics, it efficiently manages storage needs, often deployed to replace outdated systems. Users highlight its simplistic management and easy configuration, although opportunities exist to enhance pricing, replication features, VNC integration, and storage capabilities.

What are the key features?

Data Reduction: Effective compression and deduplication improve storage efficiency.
Seamless Scalability: Easily scales to meet growing demands without downtime.
Volume Snapshots: Quickly create snapshots for data protection and recovery.
VMware Compatibility: Integrates smoothly with VMware environments for optimal performance.
AI-Powered Analytics: Provides insights for enhanced storage management and efficiency.

What benefits and ROI should be considered?

Low Latency and High Availability: Ensures rapid data access and uninterrupted service.
Easy Management: Intuitive interface simplifies configuration and monitoring.
Evergreen Model: Continuous upgrades without disruptive migrations.
Enhanced Support: Reliable service and support for critical applications.

Organizations in industries such as finance and healthcare implement Everpure FlashArray X NVMe to bolster data performance and reliability. They leverage its integration capabilities with Oracle databases and SQL workloads, supporting machine learning and virtualization. It's often chosen to upgrade legacy storage systems, ensuring high availability and speed for demanding environments.

Everpure (formerly Pure Storage)

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp AFF C-Series enhances data storage efficiency and performance, seamlessly handling high workloads and data management tasks. It is leveraged for high-speed data accessibility, optimization, supporting critical applications, and delivering reliable performance in dynamic environments.

NetApp AFF C-Series is appreciated for its high performance, flexibility, and efficient data management. It offers seamless integration with cloud services, snapshot technology, and scalability. Users value its ease of setup, strong support, robust automation capabilities, reliable data protection, and fast response times. However, areas for improvement include better initial setup documentation, system stability during high I/O operations, more seamless integration with third-party cloud services, improved customer support response times, enhanced data analytics capabilities, and a more intuitive management dashboard.

What are the most important features of NetApp AFF C-Series?

High performance: Ideal for handling high workloads and ensuring swift data accessibility.
Flexibility: Seamless integration with cloud services.
Efficient data management: Advanced snapshot technology and scalability.
Ease of setup: Straightforward installation process.
Strong support: Robust customer support when needed.
Automation: Efficient automation capabilities for streamlined processes.
Data protection: Reliable safeguards for critical data.
Fast response times: Quick reaction to data requests and operations.

What benefits and ROI should users look for in reviews?

Data storage efficiency: Reduction in storage costs due to high efficiency.
Performance: Improved productivity with high-speed data access.
Reliability: Consistent performance in dynamic environments.
Support for critical applications: Ensures critical business applications run smoothly.
Cloud integration: Enhanced flexibility with seamless cloud service integration.
Scalability: Future-proofing storage needs with scalable solutions.

NetApp AFF C-Series is implemented across industries where data storage efficiency and performance are critical. In finance, it supports high-speed transactions, while in healthcare, it ensures reliable management of sensitive medical records. In the technology sector, it offers robust support for dynamic, data-intensive applications, enhancing overall business performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Hitachi Virtual Storage Platform vs. NetApp AFF C-Series