Hitachi Virtual Storage Platform vs NetApp AFF A-Series comparison

Hitachi Vantara and NetApp are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #8 with an average rating of 8.1, while NetApp is ranked #18 with an average rating of 8.7. Hitachi Vantara holds a 3.7% mindshare in AFS, compared to NetApp’s 0.5% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between Hitachi Virtual Storage Platform and NetApp AFF A-Series based on real PeerSpot user reviews.

Find out in this report how the two All-Flash Storage solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp AFF A-Series Report (Updated: December 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp AFF A-Series

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. The mindshare of NetApp AFF A-Series is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
Pure FlashArray X NVMe	1.4%
NetApp AFF A-Series	0.5%
Other	94.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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MartinSandell

Senior Storage Engineer at Orange Business

Efficient data management leads to significant cost savings through advanced inline deduplication

NetApp's inline deduplication and compression are unmatched compared to other vendors. With both deduplication and compression inline, we experience no cost in terms of performance on the systems, however, we have huge savings on the storage side. We can turn it on for everyone and save storage space, allowing us to sell more to customers. NetApp also provides us with an interface for VLAN separation that no other vendor can provide, allowing our customers distinct, separated network layers in between.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is very straightforward to set up."

"It has good, reliable, fast storage."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The best features of Pure FlashArray X NVMe include the volume snapshot capabilities, which allow us to save most of the storage space by volume snapshots periodically."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

More Pure FlashArray X NVMe pros

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"It is robust. It doesn't need too much troubleshooting. It is a good device."

"Data optimization, compression, and deduplication are the most important features for us."

"Overall, the solution is strong, easy and fast."

More Hitachi Virtual Storage Platform pros

"NetApp helps us get the fastest output."

"NetApp's inline deduplication and compression are unmatched compared to other vendors."

"We've reduced downtime. Without all of NetApp's benefits, we would have had to reconfigure parts of storage that would have required downtime. We have dramatically reduced our downtime through successive generations of NetApp, allowing us to get Five 9s availability."

"NetApp's hot and cold storage are its most valuable features. We currently use the A series. Immutable snapshots are another advanced security feature that is positive."

"NetApp support is fantastic."

"The amazing thing is that whenever we have come up with an issue where we need to get something done, and it wasn't necessarily available, they could do things for us, usually within the next revision of the software."

"The deduplication and compression options from NetApp AFF A-Series are good to use for efficient storage capacity."

"NetApp AFF A-Series is faster and more robust compared to the all-flash storage of NetApp."

More NetApp AFF A-Series pros

Cons

"There is room for improvement in the pricing of the product."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The tool's pricing is higher than competitors."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

More Pure FlashArray X NVMe cons

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"Hitachi should offer a distinct overview of the various storage choices."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

"The controllers in the product do not provide options for scalability."

"Hitachi Vantara has invested heavily in improving their management interface, however, they still have a way to go to catch up with many of their competitors."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"I would like to see Hitachi improve their management software. It's been three years since they introduced Ops Center, their management product, and it still hasn't reached at least 50 percent of the capability we require. We are using legacy software because the product Hitachi offers does not stack up in functionality."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

More Hitachi Virtual Storage Platform cons

"I really don't have a lot of complaints. In the past, there were issues, however, they've really done a great job of reaching out."

"It would be helpful if our partner organized a yearly session with my team to discuss the new feature sets on our current solutions and other ways NetApp can help us. Perhaps we are missing some information to help us make the right decision."

"NetApp AFF A-Series should work on cost. The solutions, especially enterprise-level storage, should be more affordable to improve their appeal to businesses."

"Pricing could always be lower."

"The solution's ransomware protection could be improved."

"NetApp is shifting to the cloud and adopting AI, but it is not improving its core technology to deliver faster storage. We're still waiting to see if it improves speed with solutions like the 90 series."

"We have several problems with the limitations of NetApp systems in terms of volume shares. We have a brick in a 700 or a controller, and we sometimes make small volumes, but Kubernetes container volumes don't allow us."

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"We pay approximately $50,000 USD per year in licensing fees."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"The price per gigabyte is good and it is low when it comes to terabytes."

"The costs were primarily in line with every other vendor at the time."

"It is an expensive product. I rate its pricing a three out of ten."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

More Hitachi Virtual Storage Platform pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Large Enterprise	8

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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What needs improvement with NetApp AFF A-Series?

NetApp is doing great with cloud integration; however, there may be room for improvement in integrating with existing...

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What advice do you have for others considering NetApp AFF A-Series?

It would be great to see some automation from NetApp. I rate NetApp AFF A-Series a nine out of ten.

See all answers

What is your experience regarding pricing and costs for NetApp AFF A-Series?

With respect to pricing, NetApp can be competitive but hasn't been explored to a large extent.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs NetApp AFF A-Series

Compared 36% of the time

NetApp AFF C-Series vs NetApp AFF A-Series

Compared 35% of the time

Fujitsu Eternus AF Series vs NetApp AFF A-Series

Compared 15% of the time

NetApp ASA vs NetApp AFF A-Series

Compared 14% of the time

More NetApp AFF A-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

All-Flash Storage

January 2026

Download NetApp AFF A-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp AFF A-Series is ideal for high-performance storage in enterprise environments. It efficiently handles large-scale data and provides reliable storage for virtual machines, databases, and critical applications.

NetApp AFF A-Series stands out for its speed, reliability, and robust data protection features. Users find its management easy and appreciate the efficiency in handling large workloads. Its seamless integration with cloud services and high data transfer speeds with reduced latency enhance its appeal. Scalability and support for various applications make it a top choice for enterprises. However, there is room for improvement in documentation, technical support response time, and third-party application integration.

What are the standout features of NetApp AFF A-Series?

High Performance: Delivers fast data transfer speeds and reduces latency.
Data Protection: Robust features ensure data integrity and security.
Ease of Management: Simplified administration enhances efficiency.
Cloud Integration: Seamless integration with cloud services.
Scalability: Easily handles growing data and application demands.

What benefits should users look for?

Enhanced Efficiency: Streamlined management processes save time.
Increased Reliability: High reliability ensures continuous operation.
Improved Data Security: Advanced data protection features safeguard information.
Cost-Effective Scaling: Efficiently scales to meet growing storage needs.
Better Cloud Utilization: Leverages cloud capabilities for more flexibility.

NetApp AFF A-Series is implemented across industries to support virtual machines, large databases, and critical applications. It's particularly valuable in financial services for fast transaction processing, in healthcare for managing extensive patient records and imaging data, and in tech companies for supporting development environments and big data analytics.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp AFF A-Series

December 2025

Free Report: Hitachi Virtual Storage Platform vs. NetApp AFF A-Series

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