No more typing reviews! Try our Samantha, our new voice AI agent.

Hightouch vs SSIS comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SSIS
Ranking in Data Integration
2nd
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
76
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SSIS is 4.0%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SSIS4.0%
Hightouch0.4%
Other95.6%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
reviewer2318280 - PeerSpot reviewer
Tech Lead at a consultancy with 11-50 employees
Reporting has become streamlined for year-end data checks but integration still needs improvement
When I talk about SQL Server, I am working with SSIS, the data integration tool. I am not entirely sure if I use SSIS as a library of transformations or if I personally work with an extensive library of transformations. I have integrated SSIS with SQL Server Management Studio, and I am very satisfied with the integration as it is integrated well. I am not using the debugging feature in SSIS because the developers would be the ones that would actually utilize it. I have noticed that in 2022, AI functionality has actually been implemented already. I would rate this review overall at a 7.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"It's a competent product."
"You can get data from any data source with SSIS and dump it to any outside source, and getting, extracting, converting, and dumping data doesn't require much effort because we can do everything in the user interface where you just drag and drop and then give the required input, so it's intuitive."
"Like most Microsoft products, SSIS is user-friendly and easy to use."
"There are many good features in this solution including the data fields, database integration, support for SQL views, and the lookups for matching information."
"It has the ability to be deployed into the cloud through Data Factory, and run completely as a software as a service in the cloud."
"In SSIS, the scope is not only to handle ETL challenges, but it will allow us to do so many other tasks, such as DBA activities, scripting, calling any .exe or scripts, etc."
"SSIS is easy to use."
"We highly recommend this solution as it is comparable with all of the major ETL software on the market."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"SSIS is not that scalable. You can scale it vertically to handle a high load, but it lacks horizontal scalability."
"It's difficult to refactor SSIS. It gets cumbersome to reuse the solution."
"I would like to see better integration with Power BI."
"Upgrading is usually painful and time consuming despite what MS says"
"Microsoft should offer an on-premises support warranty for those using that deployment. They seem to be withdrawing from on-premises options."
"Again it failed a lot and by a lot I mean every day. The failures were false alarms and caused many sleepless night for our company that I used to work for."
"The performance of this solution is not as good as other tools in the market."
"Video training would be a helpful addition, however."
 

Pricing and Cost Advice

Information not available
"SSIS is fairly well-priced - I would rate it at four out of five."
"My advice is to look at what your configuration will be because most companies have their own deals with Microsoft."
"t's incredibly cost effective, easy to learn the basics quickly (although like all ETL tools requires the traditional learning curve to get good at) and has an immense user base."
"I'm not involved in licensing details, but SSIS provides value to our organization by simplifying data management tasks."
"SSIS' licensing is a little high, but it gives good value for money."
"If you don't want to pay a lot of money, you can go for SSIS, as its open-source version is available. When it comes to licensing, SSIS can be expensive."
"Our license with SSIS is annual."
"All of my clients have this product included as part of their Microsoft license."
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
921,523 professionals have used our research since 2012.
 

Comparison Review

it_user90069 - PeerSpot reviewer
BI Expert at a healthcare company with 1,001-5,000 employees
Feb 20, 2014
Informatica PowerCenter vs. Microsoft SSIS - each technology has its advantages but also have similarities
Technology has made it easier for businesses to organize and manipulate data to get a clearer picture of what’s going on with their business. Notably, ETL tools have made managing huge amounts of data significantly easier and faster, boosting many organizations’ business intelligence operations…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Financial Services Firm
13%
Manufacturing Company
8%
Outsourcing Company
8%
Construction Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business27
Midsize Enterprise19
Large Enterprise58
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
Which is better - SSIS or Informatica PowerCenter?
SSIS PowerPack is a group of drag and drop connectors for Microsoft SQL Server Integration Services, commonly called SSIS. The collection helps organizations boost productivity with code-free compo...
What is your experience regarding pricing and costs for SSIS?
Pricing is pretty reasonable, so I would rate it at a 5. However, it could be a bit cheaper.
What needs improvement with SSIS?
SSIS could be integrated with more services, such as Power BI, to make the reporting structures more user-friendly. The initial setup for SSIS is somewhat complex in the beginning, but once you und...
 

Comparisons

 

Also Known As

No data available
SQL Server Integration Services
 

Overview

 

Sample Customers

Information Not Available
1. Amazon.com 2. Bank of America 3. Capital One 4. Coca-Cola 5. Dell 6. E*TRADE 7. FedEx 8. Ford Motor Company 9. Google 10. Home Depot 11. IBM 12. Intel 13. JPMorgan Chase 14. Kraft Foods 15. Lockheed Martin 16. McDonald's 17. Microsoft 18. Morgan Stanley 19. Nike 20. Oracle 21. PepsiCo 22. Procter & Gamble 23. Prudential Financial 24. RBC Capital Markets 25. SAP 26. Siemens 27. Sony 28. Toyota 29. UnitedHealth Group 30. Visa 31. Walmart 32. Wells Fargo
Find out what your peers are saying about Hightouch vs. SSIS and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.