No more typing reviews! Try our Samantha, our new voice AI agent.

Hightouch vs SAS Viya Platform comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAS Viya Platform
Ranking in Data Integration
21st
Average Rating
7.8
Reviews Sentiment
4.9
Number of Reviews
13
Ranking in other categories
Data Quality (6th), Data Governance (13th), Data Management Platforms (DMP) (7th)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAS Viya Platform is 0.5%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
SAS Viya Platform0.5%
Hightouch0.4%
Other99.1%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
RU
Data Analyst at a financial services firm with 5,001-10,000 employees
Data pipelines have accelerated reporting and now support faster, broader decision making
On SAS Viya Platform, I have not found any challenges or pain points as of now, but something can arise while working, and at that time I will keep my records to provide feedback. There is always a chance of improvement in any software, and it varies from user to user. Users may have personal requirements, such as being able to do a specific task if a certain option is enabled. Currently, I feel it is very good, and I may not be able to give suggestions at the moment due to just one and a half years of utilization, but I can provide input in the future.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"If you want reliability, security, and a very fast system, I would advise you to go for SAS Viya Platform."
"SAS Viya Platform is a great tool for our data analytics purpose, particularly how data profiling stands out compared to other tools impressed me."
"SAS Viya Platform has positively impacted our organization because we have reduced the lead time for customer response, and we were able to build customer tags and identify customer pain points in much less time, including topic classification in much less time."
"SAS Viya Platform has positively impacted our organization by allowing us to make concrete decisions about stock ordering without either underordering or overcommitting financially across a wide range of products."
"Using SAS Viya Platform, I saw approximately a thirty to forty percent reduction in data processing time due to CAS in-memory computing, and I also reduced manual reporting efforts by approximately forty to fifty percent through automation and self-service dashboards, which definitely saved resources for my organization."
"SAS Viya Platform has positively impacted my organization, as previously I was using SAS 9.4, and after migrating to SAS Viya Platform, we are able to present the data in useful ways that save our time and give sponsors a new opportunity to look at the data, which is a very good thing."
"SAS Viya Platform has positively impacted my organization by saving time compared to when we were using SAS 9.4, as we can now work on two to three projects simultaneously within one hour, which is a significant improvement."
"Many good things stand out about SAS Viya Platform, including that it is a very mature tool, very reliable, and performs very consistently."
 

Cons

"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"Their support system is a very lengthy process. We need to send out an email to them, and then they will respond and ask for logs and all those things, which is a very lengthy process."
"I rate it a nine because for a fresher, the platform might not be entirely intuitive."
"SAS Viya Platform has a bit of a learning curve. It was not easy to start with."
"I have one complaint about SAS Viya Platform: it offers so many options in each application that someone new who is not familiar with SAS functionality might have trouble, as the learning curve can be very hard for a new learner."
"It was very difficult to build the required calculations directly on the reporting side, and we sometimes struggled."
"On the integration side, the PROC HTTP-based indexing is fragile."
"I think SAS Viya Platform could be improved as it is a little bit limited; for instance, you have to purchase specific features such as charts and quality control, so it is not a full analytics product."
"I would advise others looking into using SAS Viya Platform to go ahead if their budget allows."
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
921,523 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Construction Company
20%
Comms Service Provider
13%
Manufacturing Company
12%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise11
Large Enterprise10
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What is your experience regarding pricing and costs for SAS Viya Platform?
I am not much aware of the pricing, setup cost, and licensing of SAS Viya Platform because that was handled by the administrator. However, I do not think it is too costly to use. I never did a comp...
What needs improvement with SAS Viya Platform?
Regarding the features, I think what can be improved in SAS Viya Platform is the ease of use and discoverability of certain advanced features, as these capabilities can require additional training ...
What is your primary use case for SAS Viya Platform?
My main use case for SAS Viya Platform is for the customer analytics platform for text analysis. A specific example of how I use SAS Viya Platform for customer analytics and text analysis is that w...
 

Overview

Find out what your peers are saying about Hightouch vs. SAS Viya Platform and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.