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Hightouch vs SAP Replication Server comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
SAP Replication Server
Ranking in Data Integration
56th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
7
Ranking in other categories
Database Development and Management (21st)
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of SAP Replication Server is 1.0%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Hightouch0.4%
SAP Replication Server1.0%
Other98.6%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
GagandeepSingh3 - PeerSpot reviewer
Principal Engineer at a tech services company with 1,001-5,000 employees
Good at handling replication, provides cross-database replication but SAP can provide better support for cross-database replication to newer technologies
SAP can provide better support for cross-database replication to newer technologies. The product supports Oracle, but I am not aware of what other technologies it supports. If someone wants to replicate their data from Sybase to a newer technology for data warehousing or other purposes, it would be better if they supported those.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"Currently, there is a Hadoop-based infrastructure with several engineers to maintain the data, and now, using SAP Replication Server, it has become automatic and requires fewer people to put data in the data warehouse."
"It speeds up the performance in terms of how fast you are able to access the data, look at it, get it reported to you, and send it to somebody. It also reduces the amount of storage."
"SAP Replication Server is an application that I consider to be a robust system. It has proven to be highly reliable in my experience."
"The most valuable thing about this product is that it replicates data between SAP databases (ASE to IQ) very successfully."
"SAP is renovating different things. We are using external tools to connect as of now. It is going well, and now the new generation integration platforms are going to be pretty easy."
"It's pretty good at handling replication, even under high load. It also provides cross-database replication, for example, from Sybase to Oracle."
"We use this solution for all kinds of communications like RFC, BAPI, IDoc, connecting with the orders, accounts, finance, data stuff, banking, everything."
"This product has a catalog with the location of all the objects which were replicated, and it's very simple to maintain."
 

Cons

"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Setup was a little complex."
"There is a need to improve performance in high transactional processes."
"It's complex. It's necessary to understand a little about infrastructure, like network LAN and VLAN environment."
"The private solution is expensive. If you're in a situation where you're paying IBM or AWS or somebody just to host you specifically, you're paying people to run it and you're taking care of all the upgrades."
"I would like to see it become mobile-friendly."
"If someone wants to replicate their data from Sybase to a newer technology for data warehousing or other purposes, it would be better if they supported those."
"It's a very expensive solution."
"There is room for improvement in terms of pricing and faster support."
 

Pricing and Cost Advice

Information not available
"You can pick one of the hosted cloud services as opposed to owning it and doing it yourself. Your cost of ownership on the hardware, the data storage, and the maintenance all go down. It depends on what service you use."
"It's a very expensive solution."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Construction Company
21%
Comms Service Provider
14%
Outsourcing Company
10%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
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Also Known As

No data available
Sybase Replication Server
 

Overview

 

Sample Customers

Information Not Available
Medtronic, Cirque du Soleil, Antarc, B&G Manufacturing, EarlySense, eBay, Ferrero, James Austin Company, Lenovo, Sagem, RAK Ceramics, Vodafone
Find out what your peers are saying about Hightouch vs. SAP Replication Server and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.