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Hightouch vs Oracle Data Integrator (ODI) comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hightouch
Ranking in Data Integration
52nd
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
5
Ranking in other categories
Customer Data Platforms (CDP) (4th), AI Customer Experience Personalization (19th)
Oracle Data Integrator (ODI)
Ranking in Data Integration
14th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
73
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Data Integration category, the mindshare of Hightouch is 0.4%, up from 0.4% compared to the previous year. The mindshare of Oracle Data Integrator (ODI) is 3.0%, down from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Oracle Data Integrator (ODI)3.0%
Hightouch0.4%
Other96.6%
Data Integration
 

Featured Reviews

reviewer2921991 - PeerSpot reviewer
Vp Of Data at a financial services firm with 201-500 employees
Centralized event tracking has improved product analytics and simplified data workflows
I think Hightouch as a platform has a lot to offer. It is primarily a CRM or reverse ETL type of offering with a lot of AI bells and whistles. However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer. I say this because a lot of the documentation is out of date, and we hit a few random edge cases when using the events platform, which felt a little raw compared to other, more mature event platforms. I would say the improvement here would be for them to spend a little more time and attention on the platform itself, or provide a little more TLC, especially from the events perspective.
Hafiz Mannan - PeerSpot reviewer
Head of Data Services – Services Partner at 3 As Technologies
Facilitates complex data integration with ease and flexibility
It would be great if ODI could link the designer, mapping, and workflows in a more simplified manner, maybe in one combined interface. It would be excellent not to have to go into different areas to perform different activities but rather have a user-defined interface where we can configure a job, run it, monitor it, link packages, and link subprocesses all in one frame instead of having the designer separately, mapping separately, and monitoring and session management separately. With respect to data quality challenges, it would be great to give an option to fix data quality issues based on AI. Integrating AI with ODI that provides recommendations on how to fix those data quality issues after analyzing and profiling business data would be excellent. One of the main disadvantages of the Oracle Data Integrator (ODI) is that it sometimes takes a lot of resources when handling multiple jobs. The scalability and the ability to handle multiple workloads of several parallel ETL jobs could use improvement, and certain parallel threads should be added along with the ability to configure multiple jobs from the same data directory structure.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Hightouch's best features include a simple and easy-to-navigate user interface, which means there is not much of a learning curve involved, simplifying the process of setting it up and selecting desired fields along with using the query editor."
"With campaigns like flat battery, for example, we have managed to save over six figures a year."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
"The feature that made the biggest difference day-to-day is Hightouch's ability to create normalized, performant data models, which could truly aid enterprises dealing with a variety of data systems."
"There are definitely improvements in analytics quality because of the contracts they provide on the control plane, and there were also definite time savings."
"It uses the power of the database system efficiently."
"All ETL code is stored in repositories in underlying database schemas. The number of users can access and work on the same solution using a client tool. So distributed teams can work on this tool in an efficient manner."
"ODI is a very accessible tool, especially since the mapping functionality has been added."
"The user interface for the data integrator tool is probably the most valuable piece."
"It is an ETL tool, which does the extract, transform, and load."
"Easy to understand, very developer-friendly, and has a big forum community and lots of documentation for support."
"We spend much less time developing integrations because all we need to focus on is the business logic."
"I found nothing overly amazing about this tool, although I appreciate its ability to easily load slowly changing dimensions."
 

Cons

"I still think it is a bit clunky in some areas and it can be improved further; it is not a perfect tool yet, but it definitely does as advertised."
"Hightouch is a mature product, although it still needs to catch up with leading CDPs."
"However, it feels to me that the entire events offering is a bit of a second-class citizen in the suite of tools they offer."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
"There could be better compatibility with other ETL tools and cloud platforms."
"I am personally satisfied with current version, however, I think they should be able to provide a feature where we can easily use a configuration tool for TFS, GIT etc."
"Technical service is a 6, and Oracle needs to improve this."
"The performance of the user interface is in need of improvement."
"Export/import isn't stable and they don't have a clear behavior."
"With ODI there is a lot of manual work to be done with the initial setup."
"In our company, we haven't tried consuming services from IoT in our company yet, and I would like to know if the solution will support IoT services in the next release."
"There needs to better support of external version control software, currently only SVN is present, but I hear GIT is planned in a future patch."
 

Pricing and Cost Advice

Information not available
"I have yet to determine the exact figure for Oracle Data Integrator (ODI) pricing, but it has lower pricing than Informatica."
"I rate the platform pricing as five out of ten."
"The Oracle Data Integrator (ODI) pricing isn't expensive, but it's not cheap, so it's in the middle. I'd rate the pricing as three out of five."
"We found that the cost compared to other integration tools is a little high, but the solution works great."
"Being an ODI developer, I never had to pay for this product. I know that the pricing/licensing is not really low, but the product is really good."
"ODI comes included when buying the cloud version of the Oracle database license."
"There is a standard license to use the solution but there are other costs in addition, such as hardware and operating system."
"The license can be costly, but in certain complex cases, ODI proves to be the optimal solution."
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Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
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Comparison Review

it_user99375 - PeerSpot reviewer
Database Administrator at a tech services company with 51-200 employees
Mar 31, 2014
Oracle GoldenGate vs. Oracle Active Dataguard
As an Oracle DBA, while working upon high availability of your database you may stumble upon various Oracle strategic capabilities that fall into categories of Oracle Replication. Oracle provides various technologies for replication like GoldenGate, streams, and Active Dataguard. Replication…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
11%
Financial Services Firm
9%
Construction Company
7%
Financial Services Firm
14%
Outsourcing Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business26
Midsize Enterprise12
Large Enterprise44
 

Questions from the Community

What needs improvement with Hightouch?
One way Hightouch can be improved is that you should be allowed to easily export data that goes through journeys. At the moment, there is no simple way to do that, so this is definitely a feature t...
What is your primary use case for Hightouch?
My main use case for Hightouch is to facilitate our marketing campaigns, particularly our email campaigns.A specific example of how I use Hightouch for my marketing and email campaigns is that if w...
What advice do you have for others considering Hightouch?
I rate Hightouch a 7 out of 10 because I think it has improved a lot in the past 18 months. They are always willing to add more features. I still think it is a bit clunky in some areas and it can b...
What's the difference between Oracle Integration Cloud Service and Oracle Data Integrator (ODI)?
Oracle Integration Cloud Service has a fairly easy initial setup, and Oracle offers initial support and guidance for those who might find the setup to be challenging. There are complications that c...
What do you like most about Oracle Data Integrator (ODI)?
In comparison with other products of the same range, licensing mode is really attractive, no need to license according technology/topology to be used and an incredible Versatility to build any Data...
 

Also Known As

No data available
ODI
 

Overview

 

Sample Customers

Information Not Available
Griffith University, Kansas City Power & Light, Keste, Raymond James Financial, Valdosta State University
Find out what your peers are saying about Hightouch vs. Oracle Data Integrator (ODI) and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.