Start small and plan your first set of objectives clearly, leaving all the “nice-to-haves” for a later phase. Starting this way will help companies get a sample of the benefits, and get familiar with the tool in general. After the first phase, they may find things that they thought they wanted are not really required or can be achieved in a better, more efficient way in the AEM world. Another useful suggestion is to avoid trying to recreate your current solution using AEM; rather, try to look for new and different ways to achieve the same results that take advantage of AEM’s features.
