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Looker Studio vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker Studio
Average Rating
7.8
Reviews Sentiment
7.3
Number of Reviews
13
Ranking in other categories
Reporting (9th)
MicroStrategy
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
161
Ranking in other categories
BI (Business Intelligence) Tools (7th), Embedded BI (2nd)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Looker Studio is designed for Reporting and holds a mindshare of 2.9%, up 2.6% compared to last year.
MicroStrategy, on the other hand, focuses on BI (Business Intelligence) Tools, holds 2.8% mindshare, down 3.7% since last year.
Reporting
BI (Business Intelligence) Tools
 

Featured Reviews

Vijay Subramanyam - PeerSpot reviewer
The ability to perform aggregation before visualization allows for effective data slicing and dicing
Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing. The seamless integration with Excel and Google Sheets and custom filter creation features facilitate detailed trend reports and analysis. Looker has significantly improved productivity by reducing the time spent on creating summary reports from weeks to a day.
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The ability to design complex data models and equations."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The ability to integrate with a great variety of data sources."
"Valuable features include advanced integrated analysis and easy implementation."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"It is easy to use and visually very appealing. One thing that sets it apart is that it has got a great ETL tool. As compared to some of the other solutions, it is much easier to process data from other applications in MicroStrategy. That's why we prefer using it."
"The most valuable feature of MicroStrategy is the ability to make your own cubes and, from those, create viewpoints."
"​Mobile brings reports/dashboards closer to the business user."
"I like that they're trying to incorporate Developer into Workstation and Desktop into Workstation, so you get the all-in-one encompassing, highly technical Developer Workstation where you can do the VI, you can do the Dossier."
"The drill-down functionality is also very good."
"The technical support of MicroStrategy can be helpful through implementation."
"Tech support has been great, very responsive. We usually hear back within a day.​ We usually email them and that works out perfect. The right person always gets back to us."
"The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."
 

Cons

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Stability and scalability an be improved for a full ten."
"The tool should come up with data modeling layer features that are present in other products like Power BI."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"In the developer, there are things that you able to do in a document or a report that you are not able to do in the Dossier."
"Its price should be lower. In terms of features, what we have is quite encompassing right now."
"I would like to see more Writeback capabilities that would allow our IT department not to be worried about the wild, Wild West of Writeback."
"Areas of MicroStrategy that have room for improvement include pricing because it is costly."
"They need to do a better job In its ability to allow end users to produce their own reports, metrics, and self-service business intelligence."
"We had some problems with customer service and support."
"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."
"I want to be able to have one report that's delivered to 30 different people and all 30 different people see something different. Now, you can do that today with metrics. You cannot do that with attributes. There's a component of that which, if an attribute is on granularity-one and another is on granularity-two, and you remove granularity-one, you're now going to be summing to a level that you did not expect before."
 

Pricing and Cost Advice

"The product is available for free."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The solution is free but the Google Looker is expensive."
"The cost is quite affordable based on feature analysis."
"Now, the price is high."
"Pricing, in general, is high. With Power BI, you get mobile with the license, whereas with MicroStrategy, you have to purchase mobile for extra."
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"The price of MicroStrategy is reasonable."
"All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
"​They gave us a good deal.​"
"They need to work on their license structure. They are not competitive against somebody like SAP BusinessObjects. We had a quote that was almost a third the price, coming from SAP BusinessObjects, and it's not a better platform. It's not cheaper. They do concurrent user licensing, while MicroStrategy does named user licensing, and that was literally the only difference. But it made a $500,000 difference. They've got to do something to make themselves more competitive. Maybe it's assessing your business users and what you really expect them to use, and maybe giving a reduced price on that. But they are already giving us a 60% discount and they were still a million or so above, over a three-year time period. That doesn't account for synergies as we get from on-site resources that are already available, but I thought that that was a big, big deficit for them."
"We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Manufacturing Company
9%
University
7%
Financial Services Firm
16%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...
What needs improvement with Google Data Studio?
From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio. I can ask our designers how they feel since they have expe...
What is your primary use case for Google Data Studio?
We use Looker and Looker Studio, as Looker licenses Looker Studio for data presentation and reporting. With GCP, we use Cloud Functions, Cloud Run, Kubernetes, and we utilize BigQuery extensively. ...
What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Also Known As

Data Studio
No data available
 

Overview

 

Sample Customers

Genesys, Shueisha
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Find out what your peers are saying about Looker Studio vs. MicroStrategy and other solutions. Updated: February 2023.
861,390 professionals have used our research since 2012.